Item: Optimizely Feature Experimentation
Rating: 6
Author: Dustin Jansick

Overall Satisfaction with Optimizely Feature Experimentation

Use Cases and Deployment Scope

The use case was for a client to who wanted data on which user submission got better results; one with all of the form fields on the page, or one that had only a couple and was more of a multi step form to fill out.

Pros and Cons

Pros

Captured data
Offers advanced features
Has a free trial

Cons

Hard to sign up
A lot of work to implement
Tools aren’t easy to understand

Return on Investment

Did free trial so no roi
Was too much work to get setup
Opti wasn’t helpful in set up

Usability

A lot of work for simple tests. And Optimizely wasn’t helpful in setup.

Alternatives Considered

Because we were looking for a solution to a/b test.

Key Insights

Do you think Optimizely Feature Experimentation delivers good value for the price?

Not sure

Are you happy with Optimizely Feature Experimentation's feature set?

Did Optimizely Feature Experimentation live up to sales and marketing promises?

Did implementation of Optimizely Feature Experimentation go as expected?

Would you buy Optimizely Feature Experimentation again?

Likelihood to Recommend

If you really wanted to a/b test a lot of specific areas of the site. And had a developer that can help install it. Less useful when you want to do just a single simple test, as it’s a lot of work to do.

Comments

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Review of feature experiment