Eloqua is effectively meeting our needs
April 10, 2018

Eloqua is effectively meeting our needs

Wayne Phillips | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Modules Used

  • Eloqua

Overall Satisfaction with Oracle Eloqua

Eloqua is used by most businesses at Dow for communicating with customers. It is used globally to support digital marketing efforts for specific business units. these digital marketing efforts may be related to upcoming trade show events or informing a customer about a new product launch. we also leverage Eloqua to maintain our user consent.
  • nicely integrated with oracle service cloud
  • able to easily create digital campaigns
  • able to report on effectiveness of campaigns
  • in general oracle needs to better unify their CX platforms (service cloud, marketing cloud, etc). It's important that their be a unified user profile to support customer 360 views
have not run into any issues on scalability
  • easily launch campaigns. still learning, so haven't fully realized the potential
very similar capabilities
Eloqua is very well suited for automated transactions (order status, etc) or welcome emails. As well as nurturing campaigns.

Oracle Marketing Feature Ratings

WYSIWYG email editor
9
Dynamic content
9
Ability to test dynamic content
9
Landing pages
9
A/B testing
5
Mobile optimization
7
Email deliverability reporting
9
List management
9
Triggered drip sequences
10
Lead nurturing automation
5
Lead scoring and grading
5
Data quality management
5
Automated sales alerts and tasks
5
Calendaring
5
Event/webinar marketing
9
Social sharing and campaigns
5
Social profile integration
5
Dashboards
8
Standard reports
8
Custom reports
8
API
6
Role-based workflow & approvals
6
Customizability
6
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
5
Integration with SugarCRM
Not Rated