Eloqua is superior
April 10, 2018

Eloqua is superior

Stephen Pew | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Overall Satisfaction with Oracle Eloqua

We currently use Eloqua on a daily basis. On the whole, we use it to build, create, and execute email campaigns to drive demand and lead generation. Primarily we use it for the marketing department. It solves the problems of nurturing and constant customer communication.

Pros

  • Being very selective in the data you wish to filter on. I want to slice data as I wish to.
  • Providing easy API integration of other apps. It's great to have apps that easily connect to eloqua for quick use.
  • Easy to use email designer. Keeping up with Sojourn solutions is happening with this design editor.
  • Advanced form processing is great form data capture and processing.

Cons

  • I would love to have a landing page editor. Not having to use our developers all the time would expedite campaign creation.
  • Having additional campaign or contact data points to filter and segment on would be helpful.
  • Having built-in instructions on how to use Blindforms would be helpful as well.
Eloqua has definitely improved the way we communicate with all our audiences. It has allowed us to be more graphically engaging as well as capture pertinent data that allows us to nurture potential business.
  • We have run campaigns in Eloqua that have given us huge returns
  • Our renewal business has improved with our renewal campains that have brought renewed awareness to current customers
  • Eloqua has allowed us to run great promotions using dynamic content to produce better offers
Far more customizeable and complex in all the right areas
If you are very tech savvy then Eloqua is definitely suited for you, especially if you like having free reign to really dig in and be selective throughout a campaign building process. If you have limited experience with email marketing platforms then this may not be for you.

Oracle Marketing Feature Ratings

WYSIWYG email editor
8
Dynamic content
7
Ability to test dynamic content
6
Landing pages
7
A/B testing
9
Mobile optimization
6
Email deliverability reporting
7
List management
8
Triggered drip sequences
9
Lead nurturing automation
9
Lead scoring and grading
6
Data quality management
8
Calendaring
9
Event/webinar marketing
3
Social sharing and campaigns
9
Dashboards
6
Standard reports
6
Custom reports
6
API
8
Customizability
6
Integration with Salesforce.com
8

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