My experience with Eloqua
January 02, 2019

My experience with Eloqua

Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Modules Used

  • Eloqua

Overall Satisfaction with Oracle Eloqua

Eloqua is being used to determine when our prospects are clicking and viewing websites. It is being used in our sales department, across the organization. Not very valuable, I mean, YTD I used it only twice that resulted in a sale.

Pros

  • Last activity of prospect.
  • Allows you to deliver a more customized message based on the customer's history.
  • Tracks the specific type of activity the prospect last accomplished, e.g viewed an email, website landing page etc.

Cons

  • The interface could be more intuitive.
  • A little complex to understand, a lot of charts that can be confusing.
  • More functionality based on the data would be helpful too.
We are a large company and have been able to scale it accordingly with no issues. Allows us to customize our marketing to a certain extent with can be useful.
  • Overall positive ROI
  • Customized campaigns, automating tasks and events to follow up
  • Lead scoring and nurturing programs provide to be very useful for the long term.
Great if you connect with a prospect and they brush you off over the phone. You send an email and can track where they went on the site, etc. Allows you to follow up with a prospect who brushed you off the phone. Less useful in everyday scenarios, bc it tracks if their clients are viewing marketing material but that doesn’t always result in a sale.

Oracle Marketing Feature Ratings

7.0
WYSIWYG email editor
Not Rated
Dynamic content
7
Ability to test dynamic content
7
Landing pages
7
A/B testing
7
Mobile optimization
7
Email deliverability reporting
7
List management
Not Rated
Triggered drip sequences
7
8.0
Lead nurturing automation
8
Lead scoring and grading
8
Data quality management
8
Automated sales alerts and tasks
8
8.0
Calendaring
8
Event/webinar marketing
8
8.0
Social sharing and campaigns
8
Social profile integration
8
8.0
Dashboards
8
Standard reports
8
Custom reports
8
8.5
API
8
Role-based workflow & approvals
8
Customizability
8
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Using Oracle Eloqua

600 - Sales, marketing, sales enablement, regional managers
A person would have to have some marketing background to have a sense of what they are looking at and looking for.
  • Sales
  • Marketing
  • Management

Evaluating Oracle Eloqua and Competitors

Comments

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