Looking for a B2B email marketing automation solution? Eloqua is your answer!
March 20, 2019

Looking for a B2B email marketing automation solution? Eloqua is your answer!

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Overall Satisfaction with Oracle Eloqua

In our organization, we use Oracle Eloqua for our B2B email marketing automation campaigns globally across regions.

Pros

  • Oracle Eloqua has an intuitive user interface for all users of different technical experiences.
  • Oracle Eloqua has all the important features from segmentation to scheduler etc. we need to automate our email campaigns.
  • Oracle Eloqua allows us to integrate with other marketing/sales products such as Salesforce, CVENT, ON24, etc. to complete our lead lifecycle.

Cons

  • Oracle Eloqua should also provide the API end points with responses for Audit Logs without going through the email channel or from the UI itself.
  • Oracle Eloqua should provide better Success Hub for us to communicate with the CSM directly.
  • Oracle Eloqua's TAM should provide better technical services especially around security features.
Oracle Eloqua works well for our organization, and we have North America, LAC, EMEA, APAC all using the same instance for our B2B email marketing campaigns. User security is not an issue as Oracle Eloqua allows us to separate by user roles and folders. It works well if you need to scale across different products also. We have multiple product types with different lead lifecycles, and we created different lead scoring models for different products as well.
  • It's not an expensive product compared to many other similar products in the market.
  • It's worth the investment even though it requires a bit of a learning curve for marketers who don't have much technical experience.
  • The experience has been great in our organization. We have very happy satisfied marketers. They just need to focus on designing their campaigns, not the technology.
Oracle Eloqua works very well for mid to large enterprise in the B2B email marketing automation space. It can work for B2C, but it's better to use Responsys.

Oracle Marketing Feature Ratings

9.0
WYSIWYG email editor
9
Dynamic content
9
Ability to test dynamic content
9
Landing pages
9
A/B testing
9
Mobile optimization
9
Email deliverability reporting
9
List management
9
Triggered drip sequences
9
9.0
Lead nurturing automation
9
Lead scoring and grading
9
Data quality management
9
Automated sales alerts and tasks
9
7.5
Calendaring
6
Event/webinar marketing
9
8.0
Social sharing and campaigns
8
Social profile integration
8
7.7
Dashboards
8
Standard reports
8
Custom reports
7
6.3
API
5
Role-based workflow & approvals
5
Customizability
6
Integration with Salesforce.com
9

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