Enables great marketing
March 21, 2019

Enables great marketing

Carlos Rivera | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Modules Used

  • Eloqua

Overall Satisfaction with Oracle Eloqua

We use it to track all of our customer and prospect interactions and their journey

Pros

  • Scores lead
  • Tracks all activities
  • Great interfaces with others

Cons

  • The ability to personalize emails
It has completely transformed the way we do business
  • Because of a lack of interface between eloqua and Siebel it is impossible to fully measure ROI
Oracle provided more features and flexibility
Great for contact reach and all of the customer journey tracking.

Oracle Marketing Feature Ratings

8.3
WYSIWYG email editor
10
Dynamic content
9
Ability to test dynamic content
9
Landing pages
8
A/B testing
4
Email deliverability reporting
9
List management
9
9.3
Lead nurturing automation
9
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
8
9.0
Calendaring
9
Event/webinar marketing
9
9.0
Social sharing and campaigns
9
Social profile integration
9
9.0
Dashboards
10
Standard reports
8
Custom reports
9
7.0
Customizability
7

Comments

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