Marketo Reviews

It's easy to launch any kind of campaign you want to and see how its performing from a marketing standpoint. Since it's easy to configure Marketo to integrate with a wide variety of platforms, you can see how all those different campaigns are performing and coming together to produce leads.

We've moved away from one-off "batch and blast" campaigns, and have more of a perpetual ongoing approach with our outbound efforts. We've mapped all of our content to persona's, and also to our different lead funnel stages. When a new lead is created via form submission, we have "listening campaigns" that look at what information the person has provided via progressive profiling, and then adds them to an appropriate place in our nurture program. The goal of the content in the nurture program is to "nurture forward" to the next stage of the funnel (which they'd achieve by consuming more content, entering more progressive profiling data, and thus increasing their score). When this happens, we have more "listening campaigns" that remove them from their previous spot in the nurture program and place them further down. The eventual goal is to have them reach a "Qualified Lead" threshold, which is the point sales is notified to follow-up in SFDC, and hopefully, a closed won opportunity comes of it.

We have a lot of email campaigns that allow us to inform current customers and compliant prospects of new product launches and updates.
We also use Marketo to help us identify what customers can be targeted for upsell or cross-sell. We then put those target accounts into our ABM strategy to create new opps.

In most cases, we are trying to drive both top of funnel awareness in addition to lower funnel, trigger-based sales engagement. We have found tremendous value in creating alerts to key stakeholders to make people aware of form fills, and in some cases have created additional trigger campaigns/nurtures as a result that has provided value to the sales org.

Increasing product sales or drive growth in new markets lead to [increasing] revenue within existing customers.

We are often announcing new products and promoting their sales as well as trying to retain or upsell our customers. Marketo has been helpful in all of these, trigger emails are an essential part of our core needs being addressed. The emails we send also offer opportunities to cross-sell as well.

Marketo is good for lead generation/landing pages/forms, etc. It is easy to create the assets you need, but once you need to set up the automation and syncing, that is where it gets complex. It takes multiple steps to do one thing and send one single email, then tracking and analytics are messed up if you don't set up everything at the start.

The customer service is exceptional, we have had some inconveniences but they have been very quick to give us an answer. With the initial configurations we had many errors but they sent a technician who explained and configured the server in a way that made the work easier.

Closed-Lost re-engagement, product upsell and cross-sell to drive new Sales opportunities. We also leverage the landing pages which drives a lot of our Marketing Qualified leads. The Customer Marketing and Partner Marketing teams also leverage it to help drive retention and promote customer-facing events, and to communicate with our valued Partner community. Marketo helps us accomplish these goals and ultimately is a big component of our demand gen mix for prospects and customer retention.

We use Marketo for prospecting, upselling and cross-selling. Marketo has a robust system that facilitates this through a high level of automation. It allows us to customize our message and reach out to thousands of prospects simultaneously and build unique journeys for them, thus facilitating sales. It also helps us get insights on campaigns so we can constantly work on improving them.

We use Marketo to tell us exactly what's happening with someone. Where they are, what they're doing, and where they've been. We are trying to use it not only as a tracker, but also for an email system. Marketo does well with both... if you know what you are doing.

Outcomes we are trying to achieve is clear and concise communication with our customer base as to our offerings and how we can help them. As with any business growth is important as well as opening new markets. Marketo allows us to do this with less manual input into the process. It is our one source of truth for Marketing Data.

Goal is to increase incoming leads, gain new members, and sell more products.

For every single scenario we are trying to achieve an opportunity to make a sale and increase ACV. We still technically use Marketo to send out information to current customers but mostly in an upsell scenario where we have a specific goal in mind. The campaigns we use this software for are instrumental for us hitting our revenue goals. All marketing campaigns here touch it.

Creating custom journey maps for leads and prospects is a dream in Marketo. Moving them between phases and halting an erroneous campaign is also facilitated without much business impact. Reporting is a breeze as well. Event mapping and API pushes to various other platforms via API as well as integrations make it simple for developers to work with Marketo as well.

We are sending emails to our prospects and customers for new product launches, our nurture flows, marketing campaigns, and other announcements. We're trying to educate the audience on automation, specifically on the Tray Platform.

We want to increase lead generation using Marketo we are doing lead generation. We are running campaign for the existing database too. Marketo has given us platform to create brand awareness.

Product launches - increase awareness amongst existing user/prospect base and increasing upsell.

Prospecting/new business - creating awareness amongst net new prospects and nurturing them through the stages of qualification to turn into revenue. Particular focus on generating new leads and business from Enterprise orgs.

We have several goals overall:

1. Communication with the readers of our publications (in the form of newsletters and unique product offerings)
2. Helping our partners reach our readers with their own unique product offerings
3. Keeping our readers interested, outside of daily newsletters--we send out Whitepapers, eBooks, Events, and other items
4. Keeping our demographics up to date on our audience--done through lead nurture, renewals, and other places where forms/gates come into play
5. Expanding our audience--mostly by driving external traffic to us by running ads outside of our product line websites; then the user meets a gate.

We are trying to take our customer database and segment them based on their interests, demographics, and geo-location. We have hundreds of products that we sell so we are trying to make our campaigns more personalized and show what people are most interested in, based on their site behavior. A good example of this is showing highly reviewed items that are related or accessories that complement something they looked at or purchased.

Product Launches- Introduce the product by create the market of products, addressing the pain points of customer that the potential product will help clients with, Nurturing Lead[s] and providing them with the thought leadership and educational-relevant content, so as to appeal them at every stage in their buying journey.
Lead Management

The segmentation capabilities that also allow us to target different areas of our funnel with different messaging depending on where someone is in the lifecycle are very useful. We have not been using it for any regular customer communications. That may change in the future, but for now we use other tools for customer communications.