#1 most frequent
United States of America
66.2%253 installations of 382
What is Adobe Marketo Engage?
Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.
Categories & Use Cases
Media
1 / 8
Screenshot of the Contact Timeline in Adobe Marketo Engage
Top Performing Features
Lead segmentation and distribution
Facilitates the distribution and assignment of leads to sales representatives or teams, ensuring a fair and efficient allocation of leads for follow-up and conversion.
Category average: 8.6
Lead nurturing automation
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
Category average: 8.5
Triggered drip sequences
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Category average: 8.7
Areas for Improvement
Social sharing and campaigns
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
Category average: 6.9
Dashboards
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
Category average: 7.5
Calendaring
The software helps users maintain a calendar of all marketing activities.
Category average: 7.3
Who Buys & Uses Adobe Marketo Engage
#1 most frequent
Professional, Scientific, and Technical Services
24.9%96 installations of 386
“And of course, Adobe Marketo Engage is our outbound email engine, which we use extensively across a large database, and we use it to normalize data and keep the data clean so that we're only emailing the right segment of data for the right purpose.”
#2 most frequent
Information
20.7%80 installations of 386
“Improve efficiency by automating tasks.”
#3 most frequent
Manufacturing
14.5%56 installations of 386
“We deploy global email campaigns from Marketo, create landing pages and forms.”
#2 most frequent
Canada
5.2%20 installations of 382
#3 most frequent
United Kingdom of Great Britain and Northern Ireland
5.0%19 installations of 382
Pros
- Intuitive email marketing tools for targeted communications
- Streamlined campaign management processes
- Seamless integration with CRM platforms, notably Salesforce
Cons
- Dated and unintuitive User Interface (UI/UX)
- Limited and unintuitive reporting and data insights
- Awkward or restricted AI and automation features
Adobe Marketo Engage helps marketers do their job easier
Use Cases and Deployment Scope
I use Adobe Marketo Engage every single day at work, it's essential to my day to day. Working in Marketing Operations we use it to manage content assets, emails, our database, manage tradeshows, webinars, and data normalization. It helps us keep our database clean and up to date making sure we can trust the data we have in our system.
Pros
- Data normalization
- Program management
- Asset housing
Cons
- Smart list filters
- User Interface to make easier to understand
- Moving programs to another program
Return on Investment
- Data normalization has increased
- Bot protection
- Easier asset management
Alternatives Considered
HubSpot CRM
Marketo great for B2B
Use Cases and Deployment Scope
We use Marketo as the central marketing hub for our organization. Marketo supports lead capture, profiling and scoring. We deploy global email campaigns from Marketo, create landing pages and forms.
Pros
- B2B Email Marketing
- Lead Capture
- Lead Profiling
- Chatbot
- Webinars and Event managment
- Lead Scoring
Cons
- UI is currently being refreshed.
- Would love to see AI to help with reporting and insights
- Can't wait for the new landing page editor.
Return on Investment
- Ability to scale marketing efforts easily (time savings)
- Automation of lead capture greatly improves lead to sales velocity.
Alternatives Considered
Salesforce Marketing Cloud
Other Software Used
Adobe Analytics, Adobe Experience Manager, Claravine, Atlassian Jira, Salesforce Sales Cloud, Adobe Experience Platform, Adobe Experience Platform Launch, Wufoo, Jotform, Mailbird
Adobe Marketo Engage Robust for Persona Mapping Audience Segmentation in 2026
Use Cases and Deployment Scope
I started using Adobe Marketo Engage in 2023 from my previous organization. In my current Financial Services industry, I use AME on a daily basis to orchestrate campaigns for new product launches and enhancing audience segmentations by choosing the right prospect for our banking tools.
Pros
- Product-feedback loop - I am able to gain deep insights into user sentiment on our existing and new product launches with AME.
- Return on Investment reporting.
- Marketing performance analytics.
Cons
- I do not like how I always monitor email deliverability manually since some ISPs flap AME IP reputation causing me to miss some crucial emails mainly when conducting email marketing.
Return on Investment
- Higher conversion rates is one of the positive impacts that I realize with AME where I leverage the targeted content that push the right prospects to make deals.
- Manual workflow automation - Adobe Marketo Engage eradicate repetitive marketing tasks such content creation which help devote time we would spent to other productive activities.
Alternatives Considered
HubSpot Marketing Hub
Other Software Used
SAP Service Cloud, Lucid Visual Collaboration Suite, Salesforce Service Cloud
Adobe Marketo Engage Review
Use Cases and Deployment Scope
We use Adobe Marketo Engage for lead gen. Adobe Marketo Engage does it through form fills. And we also capture a lot of 1st party engagement through Adobe Marketo Engage.
Pros
- Capture form fills
- known website visitors
- email interactions
- campaigns
Cons
- AI enabled capabilities
- User experience
Return on Investment
- One impact Adobe Marketo Engage has on our organization's overall business objectives is that Adobe Marketo Engage is Good for our pipeline
- Another impact Adobe Marketo Engage has on our organization's overall business objectives is the cost per lead
Adobe Marketo Engage - gets the job done - but you need to be ready to learn
Use Cases and Deployment Scope
I am the Adobe Marketo Engage business platform owner and I use daily to run campaigns, events, emails and landing pages. The product is the backbone of our marketing channels and lead management. It also supports account based marketing and reporting.
Pros
- Connect to other systems
- Create custom workflows
- sync with SFDC
Cons
- Managing across partitions
- Managing more complex user roles and permission
- automated data maintenance
Return on Investment
- Customer segmentation
- improved event management by managing 30+ company hosted networking events a year
Alternatives Considered
Pardot LeadDeck (discontinued)
Other Software Used
Knak, Wrike, Canva
