New Eloqua User Review
March 26, 2019

New Eloqua User Review

Trevor Beck | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Other

Modules Used

  • Eloqua

Overall Satisfaction with Oracle Eloqua

Areas/departments are currently migrating their information communication (e.g. newsletters, news/events promotion) off of other third party solutions. Eloqua was chosen to help centralize all newsletters in order to easily manage CASL requests.

Pros

  • Working with a centralized database allows control over who can access what contacts.
  • By adding tracking code to your web site, you can easily send targeted messages to specific web site visitors.

Cons

  • The system is not intuitive, however, that's to be expected when working with a enterprise level tool vs. a consumer product.
  • Help documentation/videos were not really helpful, but recently these are being updated to address some of the confusion experienced by new users.
  • Using the newly created templates, our Alumni area has seen an increase in open rates.
Creating email/campaign templates and allowing access based on members of a groups is an extremely important part of the tool. The ability to merge information captured in the database with your messaging is an important part of personalization, which Eloqua can easily do.

Oracle Marketing Feature Ratings

7.4
WYSIWYG email editor
8
Dynamic content
6
Ability to test dynamic content
8
Landing pages
8
A/B testing
Not Rated
Mobile optimization
7
Email deliverability reporting
Not Rated
List management
Not Rated
Triggered drip sequences
Not Rated
Not Rated
Lead nurturing automation
Not Rated
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
2.0
Calendaring
2
Event/webinar marketing
Not Rated
Social Media Marketing ()
Not Rated
Not Rated
Dashboards
Not Rated
Standard reports
Not Rated
Custom reports
Not Rated
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated

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