Item: Oracle Marketing
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

It is used as the marketing automation tool to run automated drip campaigns and do lead management. Successful demand generation, email marketing, and lead management engagement hinge on a modern platform and strategy aligned to buyer needs across all phases and channels of the buying process—Oracle Eloqua marketing automation does it for us.

Pros and Cons

Canvas
Lead scoring
API

Multi-tenant
Integrations
Price

Scalability

Without investments in platform scale, campaign activity across hundreds of clients can create significant capacity challenges. Regardless of your size, you need a vendor that can handle your needs today and grow with your business. Oracle Eloqua averages nearly ten billion marketing transactions per day - double the average daily volume on the Dow.

Return on Investment

Only positive

Alternatives Considered

Maxymiser

Maxymiser is used for experience management, advanced website testing and personalization solutions. Remove the guesswork and make data-driven decisions on websites and mobile apps to create a seamless and connected customer experience. From simple A/B to complex multivariate tests, Oracle Maxymiser’s intuitive self-serve interface, advanced personalization tools, and robust insights make it easy.

Likelihood to Recommend

Oracle provides marketers with a robust network of over 500 partners, representing over 700 integrations. This empowers users to align existing enterprise applications to marketing automation for scalability and extension. Oracle Marketing Cloud provides a centralized canvas where marketers can orchestrate experiences across paid, owned, and earned channels including email, mobile, social, and web.

Eloqua Review

Software Version

Modules Used

Overall Satisfaction with Oracle Eloqua