Eloqua Review
March 26, 2019

Eloqua Review

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Standard

Modules Used

  • Eloqua

Overall Satisfaction with Oracle Eloqua

It is used as the marketing automation tool to run automated drip campaigns and do lead management. Successful demand generation, email marketing, and lead management engagement hinge on a modern platform and strategy aligned to buyer needs across all phases and channels of the buying process—Oracle Eloqua marketing automation does it for us.

Pros

  • Canvas
  • Lead scoring
  • API

Cons

  • Multi-tenant
  • Integrations
  • Price
Without investments in platform scale, campaign activity across hundreds of clients can create significant capacity challenges. Regardless of your size, you need a vendor that can handle your needs today and grow with your business. Oracle Eloqua averages nearly ten billion marketing transactions per day - double the average daily volume on the Dow.
  • Only positive
Maxymiser is used for experience management, advanced website testing and personalization solutions. Remove the guesswork and make data-driven decisions on websites and mobile apps to create a seamless and connected customer experience. From simple A/B to complex multivariate tests, Oracle Maxymiser’s intuitive self-serve interface, advanced personalization tools, and robust insights make it easy.
Oracle provides marketers with a robust network of over 500 partners, representing over 700 integrations. This empowers users to align existing enterprise applications to marketing automation for scalability and extension. Oracle Marketing Cloud provides a centralized canvas where marketers can orchestrate experiences across paid, owned, and earned channels including email, mobile, social, and web.

Oracle Marketing Feature Ratings

6.0
WYSIWYG email editor
6
Dynamic content
5
Ability to test dynamic content
7
Landing pages
3
A/B testing
7
Mobile optimization
4
Email deliverability reporting
8
List management
7
Triggered drip sequences
7
7.0
Lead nurturing automation
7
Lead scoring and grading
6
Data quality management
7
Automated sales alerts and tasks
8
7.5
Calendaring
6
Event/webinar marketing
9
7.5
Social sharing and campaigns
7
Social profile integration
8
8.0
Dashboards
8
Standard reports
8
Custom reports
8
7.2
API
7
Role-based workflow & approvals
5
Customizability
7
Integration with Salesforce.com
7
Integration with Microsoft Dynamics CRM
8
Integration with SugarCRM
9

Comments

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