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I like to use Oracle Eloqua in my work and I use it with enthusiasm.
Updated December 15, 2023

I like to use Oracle Eloqua in my work and I use it with enthusiasm.

Savana Stella | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Modules Used

  • Eloqua

Overall Satisfaction with Oracle Marketing

We have solved inefficient campaign and program issues thanks to Oracle Eloqua. In addition, we have supported marketing activities and improved communication with our clients. We managed to connect Oracle Eloqua with Salesforce as CRM and we have become much more efficient. We are still working to improve our entire work environment, but we are on the right track.
  • You can connect to Oracle Eloqua with Salesforce as CRM.
  • I can support marketing activities.
  • Improve communication with all customers.
  • Toolbox functionality needs improvement.
  • Documentation is poor and detailed information is lacking.
  • Very positive considering the results obtained with the integration with Salesforce as CRM.
  • Considering that marketing activities are positive I think ROI is positive.

Do you think Oracle Marketing delivers good value for the price?

Yes

Are you happy with Oracle Marketing's feature set?

Yes

Did Oracle Marketing live up to sales and marketing promises?

Yes

Did implementation of Oracle Marketing go as expected?

Yes

Would you buy Oracle Marketing again?

Yes

I specifically like the ease of connecting with Salesforce as CRM and being able to support marketing activities. On the negative side, the Toolbox functions and documentation should improve.

Oracle Marketing Feature Ratings

9.3
WYSIWYG email editor
10
Dynamic content
9
Ability to test dynamic content
9
Landing pages
8
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
9
Triggered drip sequences
9
8.5
Lead nurturing automation
10
Lead scoring and grading
8
Data quality management
8
Automated sales alerts and tasks
8
9.5
Calendaring
9
Event/webinar marketing
10
9.5
Social sharing and campaigns
10
Social profile integration
9
8.3
Dashboards
9
Standard reports
8
Custom reports
8
9.5
API
9
Role-based workflow & approvals
10
Customizability
9
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
9
Integration with SugarCRM
10

Using Oracle Marketing

  • B2B Marketing Automation
  • Data driven marketing.
  • We improve data-driven marketing, this data is extracted in an automated way from multiple sources.
  • Empower more users to improve and expand B2B marketing.

Oracle Marketing Reliability

The level of scalability since the arrival of Eloqua is very high, mainly considering the positive results with the marketing activities that we are developing, I consider that it is very scalable and we can develop new strategies thanks to Eloqua. Furthermore, I consider that we have improved significantly and believe that we can continue innovating.