Pardot
Richard Massey | TrustRadius Reviewer
May 09, 2019

Pardot

Score 9 out of 10
Vetted Review
Verified User
Review Source

Software Version

Enterprise

Overall Satisfaction with Pardot

Pardot was initially implemented for external marketing purposes - to send company updates to our customers. More recently we have extended the use to include more targeted updates on existing projects as well as all company-wide internal updates. I would estimate that we send out at least 2-3 targeted emails per week and a similar number of internal company announcements.
  • Ease of creating emails based on templates
  • seamless integration with salesforce
  • little ongoing maintenance required from an administration perspective.
  • The interface looks a little dated
  • File storage capacity is low and needs constant management
  • We did not and do not measure ROI for Pardot. It's essential for doing business.
We originally looked at both Marketo and Pardot for our marketing automation. They were considered to be almost identical products. The main reason for selecting Pardot was that we were already using salesforce and it made sense not to add too many different systems from different suppliers.
We use it in a very simplistic implementation so we do not push the boundaries of the system. It suits our needs perfectly. We have, in the past, suffered through a lack of internal support for the system - just to help with the little questions that pop up from time to time.

Pardot Feature Ratings

WYSIWYG email editor
9
Dynamic content
9
Ability to test dynamic content
9
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
Not Rated
Email deliverability
9
List management
8
Triggered drip sequences
Not Rated
Lead nurturing
Not Rated
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Dashboards
7
Standard reports
7
Custom reports
8
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
8
Integration with Salesforce.com
9