Nurture Your Leads
May 14, 2019

Nurture Your Leads

Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Software Version

Professional

Overall Satisfaction with Pardot

Pardot provides marketing automation for our organization. We can better address prospects before sending lead information over to Salesforce. This provide us better nurturing opportunities with potential clients.

Pros

  • drip campaigns
  • build templates
  • captures leads

Cons

  • build redirects
  • searching and navigating
  • training resources
  • Helped us better track assets and emails
  • Allows us to better nurture leads
  • We can see what campaigns are working well
Pardot works well with Salesforce and can handle our organization globally.
There are other marketing automated platforms that fully integrate with other marketing tools. If you use Salesforce then Pardot may be a good fit.

Salesforce Marketing Cloud Feature Ratings

7.0
WYSIWYG email editor
6
Dynamic content
6
Ability to test dynamic content
7
Landing pages
8
A/B testing
5
Mobile optimization
7
Email deliverability reporting
9
List management
7
Triggered drip sequences
8
7.3
Lead nurturing automation
8
Lead scoring and grading
8
Data quality management
7
Automated sales alerts and tasks
6
6.5
Calendaring
6
Event/webinar marketing
7
7.0
Social sharing and campaigns
7
6.7
Dashboards
8
Standard reports
6
Custom reports
6
7.5
API
7
Role-based workflow & approvals
6
Customizability
8
Integration with Salesforce.com
9

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