Item: Salesforce Marketing Cloud
Rating: 7
Author: Verified User

Use Cases and Deployment Scope

Salesforce Marketing Cloud is used by our Marketing Department. It is only used for sending and analyzing email.

Pros and Cons

Offers a lot of solutions. If you purchase the different add-ons you can do everything from lifecycle marketing to email marketing to customer service.
Allows you to seamlessly manage several different businesses in one account.

I would like to see better testing functionality. It would be great to have multivariate testing
We have not had great support when adding a new business into our existing account. It would be great to get a dedicated person that could help with implementation/consultation even after we have our initial on-boarding. Businesses change over time, and it would be great to get the support from Salesforce Marketing Cloud.

Return on Investment

Increased email open rates
Increased email engagement rates
Increase email generated revenue

Number of Contacts (List Size)

1 to 5 million

Using Salesforce Marketing Cloud for B2C or B2B marketing

B2C

Likelihood to Recommend

It's a very powerful tool, but for companies that are constantly changing (i.e. adding new services), Salesforce Marketing Cloud doesn't grow along with you...at least not at the support level.

A powerful tool, but lacking in support for complicated businesses

Modules Used

Overall Satisfaction with Salesforce Marketing Cloud Email Studio