A powerful tool, but lacking in support for complicated businesses
July 17, 2015

A powerful tool, but lacking in support for complicated businesses

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Modules Used

  • Automation Studio

Overall Satisfaction with Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud is used by our Marketing Department. It is only used for sending and analyzing email.

Pros

  • Offers a lot of solutions. If you purchase the different add-ons you can do everything from lifecycle marketing to email marketing to customer service.
  • Allows you to seamlessly manage several different businesses in one account.

Cons

  • I would like to see better testing functionality. It would be great to have multivariate testing
  • We have not had great support when adding a new business into our existing account. It would be great to get a dedicated person that could help with implementation/consultation even after we have our initial on-boarding. Businesses change over time, and it would be great to get the support from Salesforce Marketing Cloud.
  • Increased email open rates
  • Increased email engagement rates
  • Increase email generated revenue
It's a very powerful tool, but for companies that are constantly changing (i.e. adding new services), Salesforce Marketing Cloud doesn't grow along with you...at least not at the support level.

Salesforce Marketing Cloud Feature Ratings

6.3
WYSIWYG email editor
Not Rated
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
A/B testing
5
Email deliverability reporting
7
List management
7
Triggered drip sequences
6
Lead Management ()
Not Rated
Campaign Management ()
Not Rated
Social Media Marketing ()
Not Rated
7.0
Dashboards
Not Rated
Standard reports
7
Platform & Infrastructure ()
Not Rated

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