Great way to get leads from younger demographic
March 09, 2019

Great way to get leads from younger demographic

Colleen Kirk | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with SnapApp

We have been using SnapApp as an additional lead generation tool. It is a less intrusive way to gain leads and to provide the consumer with entertainment during the process. Additionally, it helps to create audience segments based on the answers to their surveys. It is turning into one of our best lead generation tools since it does have this additional filter. From a content creation standpoint, it is really easy to use and adjust.
  • Lead Generation: it is very unintrusive to the end user and they are more apt to provide their information. Plus through the survey, you get a better understanding of their behavior.
  • Content Creation: Creating content in a create and drop system makes this easy to use and efficient.
  • Templates: The templates you can choose from have a lot of variations which saves time since you don't have to start from scratch.
  • Mobile - It is not always easy to determine how you content will look for mobile. The responsiveness is also not always on par. I thinkthey are working on this.
  • Price - As always would love to have more flexibility on price. It is pretty well priced but the cost per lead is still a bit high.
  • For our younger target audience, we saw a lift in leads by 25%. They were more apt to respond and provide data. Our cost per lead in this audience went down $0.10 per lead.
We did not review any other apps like this in the lead generation space. They cold called us and this seemed like a good test to get leads in our younger demographic where we have had issues bringing in new leads. I am not sure what other options there are in this space besides BuzzFeed.
If you feel like you have bled the well dry for leads in other channels, this is a great way to extend your reach. Additionally, if your target audience is in the 22-35 age range they respond well to this lead generation tactic. If your target audience is 50+ you will not see high leads.

SnapApp Feature Ratings

Ideation
9
Content hub
9
Forms / Gated content
9
Embedded CTAs
9
Content distribution
6
Content performance analytics
9