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Mobile marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.

Content management systems (CMS) are software platforms used to create, manage, and publish digital content. They provide a user-friendly interface to handle tasks like editing and formatting without requiring deep technical knowledge. Most CMS solutions support collaboration, workflow automation, a…

testing, social listening, and ad management. IBM, Oracle, Salesforce, and Adobe have all acquired marketing automation products that they offer as part of

Social media management platforms act as the command center for your brand's digital presence. They unify content orchestration, multi-channel publishing, and audience engagement at scale. By leveraging deep analytics and listening tools, modern suites provide the insights needed to refine your stra…

Virtual Event Platforms are solutions potentially combining hardware, software and service to bring one time events to distributed audiences. These capabilities may include the broadcast infrastructure to support live streams along with apps and tools to provide interactivity and means to keep audie…

Document generation or creation software enable the creation, editing, customization, and sharing of text-based files to create a range of documents such as contracts, notes, legal documentation, proposals, forms, and reports. These tools typically include dynamic templates, versioning, integration …

Project portfolio management (PPM) software gives organizations a centralized view of projects and programs to help align them with overall business strategy. Depending on the product, these platforms support project selection, prioritization, capacity planning, and resource allocation, helping lead…

Software for bulk creation, sending and tracking of Emails for marketing purposes.

A learning management system (LMS) is a software application for the administration, documentation, tracking, reporting and delivery of education courses or training programs.

Web and video conferencing tools provide real-time communications in which multiple computer users, all connected to the Internet, see the same screen at all times in their Web browsers. Some Web conferencing systems include features such as texting, VoIP (voice over IP) and video.

Ad serving describes the technology and service that places advertisements on web sites.

eCommerce platforms enable businesses to sell products and services online, offering a comprehensive suite of tools for storefront management, payment processing, and order fulfillment. They’re equipped to provide robust analytics, seamless integrations, and scalable architecture to handle high traf…

Software providing a secure way to sign, send, and store documents in the cloud.

Task management software are digital tools that help users manage their day-to-day tasks within their workflows.

Order management software supports the purchase to pay workflow with automation applied to essential (e.g. credit check, customer and supplier invoicing, purchase order generation, transmission of data through integrated systems) and ancillary tasks(multi-channel order tracking and analysis) inhere…

Collaboration platforms facilitate a cohesive digital workspace for teams, enabling communication, project management, and co-editing in real time. They centralize information and resources, breaking down silos to enhance productivity and transparency. With features like integrated video conferencin…

Document management systems (DMS) encompass a set of capabilities for storing, sharing, and converting documents and files in a way that reduces dependence upon, or eliminates entirely, hardware and paper document generation and storage. Central to document management is imaging, file type conversio…

Project management software helps teams plan, coordinate, and execute projects using methods like Agile or Waterfall. Key features include task scheduling, budgeting, and collaboration. Advanced tools offer portfolio-level insights to align projects with business goals. Explore scalable solutions th…

integrations with other popular project management or creative software like the Adobe Creative suite of products. Deciding what level of tool you and your team

Orchestrator is an agentic layer inside Experience Platform; pricing is in Adobe enterprise agreements. Total cost usually includes subscription or consumption