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Product analytics software is used to measure and report how people interact with web and software applications, or other products. Use cases include product training and onboarding, customer feedback collection, and learning to understand customer retention and churn to guide product development.

Heatmap and session recording software provides users with an analysis of visitor behavior within a particular webpage. It differs from traditional web analytics, which focuses on visitor movement between pages rather than on one particular page. Heatmap and session recording software includes click…