Increasing Sales With User Reviews
User reviews have become a critical factor in how software buyers find and evaluate products. In fact, software buyers value peer insights above vendor-produced content and analysts.
This guide is designed to help you and your organization leverage user reviews as a strategic asset to accelerate sales. Specifically you’ll learn:
- Why high-growth software companies are investing in building an authentic user review presence
- How they are harnessing user reviews to increase demand and shorten sales cycles
What CMOs Are Saying
“As more buyers seek independent insights from peers, trusted user reviews have become an important content element for growth. This guide provides a great framework for B2B marketers as they incorporate user reviews into their go-to-market plans.”
- Sanjay Dholakia, CMO, Marketo
"Reviews have brought tremendous social proof to Mattersight and completely raised the bar for our customer reference program. This guide is an awesome resource for any marketer looking to harness user reviews to accelerate sales."
- Jason Wesbecher, CMO, Mattersight