LAMP

LAMP is an "Out of the box" lead generation and lead development process, supported by technology, for SMEs Out of the box means it is already almost fully configured and only needs the input of certain content and template modification to get your first campaigns out. However, LAMP is about the process of generating leads and sales not about sending emails, and the process guides you through this LAMP includes best practice so you don't need to worry about how to use it, just get going, following the guides and start developing leads and sales Pre-defined process for generating leads, lead development (nurturing) and other key customer facing processes such as renewals, upsell, retention. Implement best practice immediately Pay per click - novel subscription model where you pay for results, traditional pricing available if required Easy to understand and use - guides and wizards provided to help you get going with your new marketing and lead generation strategy Content based marketing - input the content in the form of whitepapers, videos, case studies, modify the templates and you are underway Sales prices and buying process - we think of prospects in term of the sales cycle and their grading , sales staus or qualification. However, LAMP also takes account of the purchasers and where they are in their buyer's journey along what we call the Awareness Cycle Inbound and outbound - inlcuding the integration of intelligent tele-marketing