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What is Lytics?

Lytics is a customer data platform (CDP) from the company of the same name in Portland.

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Recent Reviews

TrustRadius Insights

Lytics is a powerful software that allows users to unify data across all channels, providing them with a comprehensive view of customer …
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Lytics - Great CDP

10 out of 10
August 23, 2021
We use Lytics to engage our users in a more [personalized] way, we show the relevant content and promotions and the right time during a …
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  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

Lytic's Demo

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Product Details

What is Lytics?

Lytics enables mid-size businesses and global enterprises to build personalized digital experiences and relevant marketing campaigns across many different channels by leveraging advanced data science and machine learning. In a world where brands need to compete with Amazon, Netflix, and Spotify, Lytics helps them thrive.

Users can create actionable user profiles using first-party, consent-based data powered by artificial intelligence to communicate relevant offers to customers and prospects. Profiles can be built from multiple unique identifiers and stitched together for higher levels of accuracy.

With Lytics, marketers can manage audience segments based on interests and behaviors to create personalized experiences instead of generic demographic groupings, from privacy-forward, first-party data. It automatically scores every user, whether anonymous or known, and provides out-of-the-box audience segments such as who is "likely to re-engage", "at risk of churn" and "frequent users". Known information about user behaviors can be combined with affinity for certain topics or products to serve relevant content recommendations automatically, in real-time. The vendor states users results from 17% to over 220% increase in conversions.

Lytics Features

  • Supported: Identity Resolution
  • Supported: Audience Segmentation
  • Supported: Journey Orchestration
  • Supported: Behavioral Scoring
  • Supported: Product Recommendations
  • Supported: Content Affinity
  • Supported: Omni-Channel Communications
  • Supported: Lookalike Models
  • Supported: Personalization

Lytics Screenshots

Screenshot of Audience DiscoveryScreenshot of Profile SummaryScreenshot of Orchestration

Lytics Video

Lytics Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesInternational
Supported LanguagesEnglish
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Reviews and Ratings


Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Lytics is a powerful software that allows users to unify data across all channels, providing them with a comprehensive view of customer behavior. With its fast customer segmentation and data ingestion capabilities, users can quickly extract and analyze data from various sources. This enables them to make informed marketing decisions based on user behavior and customer insights. Additionally, Lytics helps users understand the customer lifecycle and increase customer lifetime value through relevant messaging.

One of the key strengths of Lytics is its ability to identify anonymous website visitors. Users have found success in guessing their audience memberships based on this information. The software also offers real-time and batch data activations, empowering marketers with greater autonomy and efficacy. By utilizing Lytics, users can coordinate marketing campaigns and achieve omnichannel audience activation, which has proven effective in creating impactful marketing campaigns.

Users appreciate the software's ability to engage customers with clear and concise messages and content. It has also helped them dial in their customer avatar and gain a better understanding of user behavior on their websites. Furthermore, Lytics enables customer segmentation and generates insights using first-party data. This has resulted in improvements in customer retention, subscription renewal, and revenue growth for many users.

With Lytics, users have been able to provide personalized experiences for website visitors by offering contextual content based on audience preferences. The software's in-product messaging feature has been particularly helpful for effective communication with customers. Additionally, Lytics allows teams to create and export audiences for targeted marketing efforts.

The product's impact extends beyond individual channels as it facilitates cross-channel marketing and personalized communications. Users have successfully targeted high-value audiences while reducing cost per acquisition. They have also seen improvements in targeting and scale for better Facebook lookalikes.

Overall, Lytics has proved to be a valuable tool for marketers seeking to enhance personalization, improve targeting across various channels, analyze user behavior, and extract more value from their marketing efforts. Whether it is unifying data from multiple sources, segmenting audiences, creating personalized content, or driving revenue growth, Lytics offers a comprehensive solution for marketers.

Content Topic Tie: Users find the tie between content topics and webpages in Lytics to be very helpful. Several reviewers have stated that this feature allows them to easily align their website content with specific topics, resulting in a more targeted and personalized user experience.

User-Friendly Interface: The instantaneity, user-friendly interface, and clarity of Lytics are appreciated by users. Many reviewers have mentioned how easy it is to navigate through the platform, access important features, and understand the data presented. This intuitive design has significantly improved their workflow efficiency.

Powerful Cross-Channel Marketing Tool: Lytics is considered a powerful tool for cross-channel marketing by many users. They appreciate its ability to seamlessly integrate with various platforms and channels, allowing them to create highly targeted campaigns across multiple touchpoints. This comprehensive approach helps them reach their target audience effectively.

  1. Lack of native integrations: Several users have expressed their dissatisfaction with the tool's limited native integrations, stating that they would like to see more options available. This sentiment highlights a need for Lytics to expand its integration capabilities in order to better meet the diverse needs of its users.

  2. Issues with pop-up feature: Users have consistently mentioned various issues with the pop-up feature, including a poor user interface, lack of design flexibility, and targeting issues. Additionally, users found it difficult to preview and QA the pop-up after setting all the rules and struggled with prioritizing multiple pop-ups and preventing audience overlays. These concerns indicate a need for improvements in the usability and functionality of Lytics' pop-up feature.

  3. Limited tools for organizing segments: Reviewers have noted that the tool lacks effective tools for organizing segments, forcing them to perform data visualization and analytics outside of the system. While this is common among enterprise CDP technologies, some users find it inconvenient and would appreciate more comprehensive segment organization features within Lytics itself.

Based on user reviews, the most common recommendations for Lytics are:

  1. Have a developer to maximize its potential: Users recommend having a developer on board to fully leverage Lytics' powerful features for aggregating and creating profiles. This ensures that the tool is used to its fullest potential.

  2. Assess project complexity and do further research for journey orchestration: Users suggest evaluating the complexity of projects before using Lytics for journey orchestration. It is recommended to conduct additional research to understand how best to utilize the tool for reaching specific audiences and improving communication.

  3. Ensure clean and current data: Users emphasize the importance of clean and current data when using Lytics. They recommend investing enough time and resources to ensure that current systems integrate with Lytics effectively, enabling website and email campaigns to add value and reach customers more effectively.


(1-4 of 4)
Companies can't remove reviews or game the system. Here's why
Score 9 out of 10
Vetted Review
Verified User
[Lytics is used for] audience segmentation and activation for clients- essential to our revenue for this business group. Lytics is the CDP we use for our group- I use it all day long to analyze and produce audiences for our clients. It allows me to easily identify and target a client's best prospects.
  • Easy to use segmentation tool
  • Clients love to see their audience build live!
  • Easy to activate an audience wherever it needs to go
  • Ability to "report" on a created audience
  • Folder structure for organizing created audiences
Not a unified audience database but for segmenting for programmatic advertising [Lytics is] excellent[.]
It is an identity / email driven database[.] Does not combine users into one master record[.]
Excellent built-in scoring mechanisms which I use regularly to isolate most engaged users[.]
  • The quick and intuitive audience builder tool
  • The look and feel of the tool allows us to show to clients- a big plus
  • The many activation connections- easy to send to live ramp, facebook, etc.
  • Essential to our revenue goal this year
  • We could not build out our segments without it
We evaluated 5-8 CDP's and picked Lytics[.]
August 23, 2021

Lytics - Great CDP

Score 10 out of 10
Vetted Review
Verified User
We use Lytics to engage our users in a more [personalized] way, we show the relevant content and promotions and the right time during a user car owning life cycle.
  • Audience building
  • Targeted messaging
  • Segmentation
  • Currently all working well
[Lytics is well suited for] managing users[.] You can quickly build detailed audiences for either messaging or content reason.
  • CDP
  • Segmentation
  • Overall improvements in LTV
Score 8 out of 10
Vetted Review
Verified User
When we first decided to utilize Lytics, only one department was using it (renewals, my team). However, its usage has now spread across the company. It allows us to touch customers in a way we'd been unable to before -- targeting specific people based on affinity, demographics, buying habits, etc. with personalized and relevant content.
  • Analytics: it's easy to obtain and understand.
  • Usability: the database is intuitive and easy to learn.
  • Targeting: you can easily reach your target audience.
  • Customization: users are limited to pre-made designs.
  • Design: we have the same issue here; it would be great if users could upload designs from Creative Cloud.
  • Integration: it can be confusing to pair with other applications.
If you're struggling to reach a target audience in a touchpoint other than email/print, Lytics is for your business. If your website doesn't have much web traffic, Lytics is NOT for you. It doesn't help with external acquisitions, only with retaining customers who are already on your site.
  • Positive: Customers are retained through another outlet.
  • Positive ROI: we've made a lot of money using the program.
  • Positive: We're using Lytics targeting with email integrations to reach specific subscribers in ways we never thought possible.
Google Ad Manager is the only other competitor we use on our sites; I'd say Lytics is easier to use, but it lacks customization. Lytics targeting also works well with our messaging service, so we're able to build targets on the site to use in email and print marketing tactics -- ultimately the most important thing for a marketer!
Score 9 out of 10
Vetted Review
Verified User
Used to build segments in real time based on taste profile.
  • API Integrations
  • Customer data analysis
  • First-party list federation
  • Uptime.
  • Monitoring
  • Relational-table-like functionality
Good for integrating into large systems. Hot storage of customer data. High-Availability. Identity resolution.
  • Allowed us to come off more expensive tools.
Cheaper, quicker time to market.
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