#1 most frequent
United States of America
77.8%144 installations of 185
What is Lytics?
Lytics is a customer data platform (CDP) from the company of the same name in Portland.
Categories & Use Cases
Media
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Screenshot of Audience Discovery
Who Buys & Uses Lytics
#2 most frequent
United Kingdom of Great Britain and Northern Ireland
2.7%5 installations of 185
#3 most frequent
Germany
2.2%4 installations of 185
Very easy to use audience segment builder- with over 250 data points for each user- it is essential for us
Pros
- Easy to use segmentation tool
- Clients love to see their audience build live!
- Easy to activate an audience wherever it needs to go
Cons
- Ability to "report" on a created audience
- Folder structure for organizing created audiences
Most Important Features
- The quick and intuitive audience builder tool
- The look and feel of the tool allows us to show to clients- a big plus
- The many activation connections- easy to send to live ramp, facebook, etc.
Return on Investment
- Essential to our revenue goal this year
- We could not build out our segments without it
Alternatives Considered
Treasure Data and Oracle Access Management
Lytics - Great CDP
Pros
- Audience building
- Targeted messaging
- Segmentation
Cons
- Currently all working well
Most Important Features
- CDP
- Segmentation
Return on Investment
- Overall improvements in LTV
Lytics is made for Marketers!
Pros
- Analytics: it's easy to obtain and understand.
- Usability: the database is intuitive and easy to learn.
- Targeting: you can easily reach your target audience.
Cons
- Customization: users are limited to pre-made designs.
- Design: we have the same issue here; it would be great if users could upload designs from Creative Cloud.
- Integration: it can be confusing to pair with other applications.
Return on Investment
- Positive: Customers are retained through another outlet.
- Positive ROI: we've made a lot of money using the program.
- Positive: We're using Lytics targeting with email integrations to reach specific subscribers in ways we never thought possible.
Other Software Used
Microsoft 365 Business, Zoom Video Webinar, Skype for Business (formerly Lync)
Customer data management ease with Lytics
Pros
- API Integrations
- Customer data analysis
- First-party list federation
Cons
- Uptime.
- Monitoring
- Relational-table-like functionality
Return on Investment
- Allowed us to come off more expensive tools.
Other Software Used
Tableau Desktop, Yesmail Marketing Intelligence, Azure SQL Database
