First Impressions of Khoros
- Reviewing social media data and performance.
- Social listening.
Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact
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Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact
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Using complex keyword searches to surface insights from social media conversations.
Users can build complex keyword searches to surface and analyze the right set of social media conversations.
Users can filter out irrelevant search results through excluded keyword terms and other measures.
The tool offers natural language processing to automatically assign positive, negative or neutral sentiment to each post. Users often have the ability to manually change the sentiment.
The tool monitors multiple social channels, as well as blogs, forums, news sites and other websites.
Scheduling posts to various social media channels and profiles from one interface.
Users can easily plan content and schedule posts to various social media channels and profiles from one interface.
Users can target posts to audience members based on geolocation and other demographics.
The tool can suggest content, as well as the best days and times for content publication and customer engagement.
Users can share assets through asset libraries, assign tasks, and approve or edits posts through the tool’s interface.
Engaging with customers and responding to comments and inquiries via social media channels.
Users can set up rules so that the tool automatically prioritizes mentions and routes them to the appropriate individual or team for response.
Users can view the entire customer conversation history when responding to a mention.
Users can streamline workflow by taking bulk actions on multiple posts at once, such as archiving mentions, assigning tasks, or labeling sentiment.
Using the software to increase customer engagement and grow customer base via social media channels.
Users can discover and engage with new prospects, based on certain parameters.
Users can discover content from social media conversations and leverage it in marketing materials.
Users can manage and optimize paid social media posts across different channels.
Users can create campaigns on social media channels, such as contests, sweepstakes, apps, tabs and quizzes.
Effective integration with social media networks, including the ability to monitor, publish and respond.
The software allows users to monitor, publish and respond via Twitter.
The software allows users to monitor, publish and respond via Facebook.
The software allows users to monitor, publish and respond via LinkedIn, including Groups.
The software allows users to monitor, publish and respond via Google+.
The software allows users to monitor, publish and respond via Instagram.
The software allows users to monitor, publish and respond via Pinterest.
The software allows users to monitor, publish and respond via YouTube.
Users can analyze the success of campaigns through metrics such as likes, shares, retweets, followers, clicks and conversions.
The tool tracks mentions and comments in real-time.
Users can compare themselves to competitors based on brand mentions, customer engagement and sentiment.
Users can manage access to multiple social media accounts.
Permissions to perform actions or access social accounts are assigned to roles, which are then assigned to users, reducing complexity of administration.
Users can effectively use the software through a mobile or tablet device.
Khoros’ social media management software lets brands to engage with their fans, followers, and customers across all the major social channels. The solution delivers listening, publishing, 1-to-1 or 1-to-many engagement, and analytics. Khoros also enables global teams to unify channels, configure unique workflows, and govern everything from content to users.
Key benefits include:
Deep listening and engagement
Digital and social teams can access listening intelligence alongside their planning and publishing tools. Engagement teams can listen for and identify high-value conversations, then one-click to respond or moderate, putting insights and action right at their fingertips.
End-to-end social engagement across organic and paid channels
Tracking of brand mentions, trends, and competitors in 187 languages across millions of sources, and launch cross-channel paid and organic social campaigns to maximize content value while managing all inbound mentions, engagements, comments, posts, and direct messages.
Unified governance supported by AI
Management of published and scheduled content from across channels, teams, and sources in one centralized location to ensure a consistent brand voice is always maintained. Customizable workflows and rules for content from origination to publishing, and AI to recommend optimal publishing times, block profanity, and generate text.
Brand protection and risk mitigation
Centralized visibility and control over account access, content approval, and teams means protecting brand equity at scale. This visibility lets users see when crises are emerging, and how and when to engage using real-time data and custom notifications.
Social performance measurement
Translates social performance to metrics that matter, and supports the analysis of paid and organic results across every channel, post, and conversation. Offers templates, custom metrics, and historical benchmarking for drilling into performance for varying stakeholders.
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android, Mobile Web |
Security |
Consumers | 0% |
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Small Businesses (1-50 employees) | 0% |
Mid-Size Companies (51-500 employees) | 3% |
Enterprises (more than 500 employees) | 97% |