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Sprinklr Social

Sprinklr Social
Formerly Sprinklr Social Engagement & Sales


What is Sprinklr Social?

Sprinklr Social’s platform empowers enterprise teams of all sizes to deliver a consistent brand experience across 35+ digital and social channels to drive engagement and revenue, with capabilities across publishing, engagement, listening, analytics, employee advocacy, influencer marketing and commerce. Content…

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Recent Reviews

TrustRadius Insights

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Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • Twitter (52)
  • Instagram (51)
  • Facebook (52)
  • Real-time tracking (52)

Reviewer Pros & Cons

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Sprinklr Social Self-Serve Plan


per month per seat

Sprinklr Social Enterprise Plan

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Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visit…


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $299 per month per seat
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Using complex keyword searches to surface insights from social media conversations.

Avg 7.7


Scheduling posts to various social media channels and profiles from one interface.

Avg 8.0


Engaging with customers and responding to comments and inquiries via social media channels.

Avg 8.2


Using the software to increase customer engagement and grow customer base via social media channels.

Avg 7.8

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

Avg 8.6


Avg 7.9

Account management

Users can manage access to multiple social media accounts.

Avg 8.2
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Product Details

What is Sprinklr Social?

Sprinklr Social’s platform empowers enterprise teams of all sizes to deliver a consistent brand experience across 35+ digital and social channels to drive engagement and revenue, with capabilities across publishing, engagement, listening, analytics, employee advocacy, influencer marketing and commerce.

  • Content planning and scheduling using an editorial calendar, with a digital asset manager and the ability to publish across channels at AI-recommended times with an omni-channel publisher

  • Engaging, platform-specific content can be generated instantly with Sprinklr AI+

  • Audience engagement across 35+ social and messaging channels using a unified inbox

  • AI-powered classification to analyze sentiment and intent of the inbound messages and engage with AI Smart Response, Smart Compose, and auto-responses

  • Performance analysis across owned, earned and paid media, integrating data from multiple sources into a unified report and get on-demand or routine access

  • More granular business insights with custom metrics and out-of-the-box dashboards

  • AI-powered, critical insights across brand health, campaign performance, and competitor benchmarking

  • To amplify reach employees can share branded content, leveraging user-generated content and engaging influencers

  • Enterprise-grade granular & customizable compliance and approval workflows for unique business needs

Sprinklr provides social media management for brands. Sprinklr Social’s self-serve plan is a comprehensive social media management solution, with a simplifed interface, built-in listening, OpenAI’s ChatGPT integration and features for better planning, publishing, engagement, and analytics.

Larger, distributed teams with needs across insights, marketing and customer service can leverage Sprinklr Social’s Enterprise offering for advanced customization, wider channel coverage, global governance and in-depth analytics with custom metrics.

Sprinklr Social also comes pre-packaged with Sprinklr AI, for specific nuanced tasks such as sentiment & intent analysis, obtaining insights from large unstructured data and recommending relevant actions for managing customer experience.

Sprinklr Social Features

Listening/monitoring Features

  • Supported: Boolean keyword searches
  • Supported: Filtering out noise/spam
  • Supported: Sentiment analysis
  • Supported: Broad channel coverage

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Audience targeting
  • Supported: Content optimization
  • Supported: Workflow management

Engagement Features

  • Supported: Automated routing and prioritization
  • Supported: Customer interaction histories
  • Supported: Bulk actions

Marketing Features

  • Supported: Lead generation
  • Supported: Content marketing
  • Supported: Paid media management
  • Supported: Campaigns and promotions

Channel coverage/integration Features

  • Supported: Twitter
  • Supported: Facebook
  • Supported: LinkedIn
  • Supported: Google+
  • Supported: Instagram
  • Supported: Pinterest
  • Supported: YouTube

Reporting/analytics Features

  • Supported: Campaign success analytics
  • Supported: Real-time tracking
  • Supported: Competitor analysis

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Additional Features

  • Supported: Engagement Dashboards
  • Supported: Display
  • Supported: Advocacy
  • Supported: Influencer
  • Supported: Gallery
  • Supported: UGC
  • Supported: Ratings & Reviews
  • Supported: AI Engageable / Non-Engageable
  • Supported: Message Intent
  • Supported: Smart Responses
  • Supported: Conversational Bots
  • Supported: Canned Responses
  • Supported: Quick Publisher
  • Supported: Link Shortener
  • Supported: Asset Manager
  • Supported: Editorial Calendar
  • Supported: Distributed
  • Supported: Approval Workflows
  • Supported: Response Compliance
  • Supported: Stop Publishing Rules
  • Supported: 35+ social and messaging channels supported
  • Supported: Distributed
  • Supported: Rule Engine
  • Supported: Display screen programming
  • Supported: Website Social Gallery
  • Supported: Ratings and Reviews
  • Supported: Reporting - Value Realization

Sprinklr Social Video

Sprinklr Social - Engaging with people mentioning a brand.

Sprinklr Social Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Windows Phone, Mobile Web
Supported Languages65 supported languages, including English, French, Italian, German, Russan, Spanish, Simple Chinese, Japanese, and Portugese

Frequently Asked Questions

Sprinklr Social starts at $299.

Hootsuite, Salesforce Marketing Cloud Social Studio (retiring), and Sendible are common alternatives for Sprinklr Social.

Reviewers rate Twitter and YouTube highest, with a score of 9.2.

The most common users of Sprinklr Social are from Enterprises (1,001+ employees).
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Reviews and Ratings


Attribute Ratings


(1-25 of 79)
Companies can't remove reviews or game the system. Here's why
Score 9 out of 10
Vetted Review
Verified User
We moderate client's social media accounts with Sprinklr Modern Sales & Engagement. Our organization uses it for various clients and will soon be going over to it almost 100% for clients. But for now, my team moderates all content that comes in for one specific client. We address questions, complaints, compliments and other remarks from customers.
  • Moderation.
  • Listening.
  • Engagement.
  • Pulling speed.
  • Tag functionality.
Clients, such as ours, that want multiple social media platforms observed and engaged with would really work well with Sprinklr Modern Sales & Engagement. In a matter of minutes we can engage with people across multiple platforms, such as Facebook, Twitter, Instagram, LinkedIn and more. It would take so much more time, and therefore resources, to do all of these manually.
Score 8 out of 10
Vetted Review
Verified User
We moderate and reply to user comments and private messages, categorize by action needed, and occasionally use the tagging system
  • Simple, easy to use macro and action systems
  • Quick, simple-to-use, comprehensive search feature
  • Ability to filter pulled content
  • Being able to bulk-select content to action
  • There are times where applying an action won't automatically refresh a stream, making it seem as though the action didn't go through (but it did)
It seems to be very good for any type of social media moderation! I can't think of a specific scenario where it would be inappropriate to use
Score 6 out of 10
Vetted Review
Verified User
marketing team is using it. we like the control and the intutive ease of use for the software. Content review, publishing has been good and easy to use as well.
  • Content submission
  • Content review
  • Ability to review the content from others
  • I think ability to find the top influencers of the topic and their possibility of engagement is very useful.
  • Additional ability to synthesize text from content would have been good.
I think content organization and review.
Score 8 out of 10
Vetted Review
Verified User
  • Sprinklr Modern Sales & Engagement is used for supporting Uber customers with their concerns raised on social media platforms (Twitter, Facebook, Instagram).
  • It is used by the social media support teams across Uber.
  • We use it to resolve social media concerns within the underlined SLAs.
  • We support riders, eaters, delivery partners, drivers who come up on social media for their issues.
  • We provide instant and dedicated support for influencers and emergency issues that come up on the tool.
  • We deal with viral cases amd monitor them on Sprinklr on a regular basis.
  • Instant delivery of tweets, FB posts to the tool. Very fast
  • Admin management of users and insight generation through case data
  • Case level and profile level interactions are separated making the lives of the social media specialists in assisting the customers
  • Need to improve user interface
  • Minor glitches on the tool which result in hindering employee's productivity
  • Sprinklr doesn't support sending DMs to social profiles where users are not following company social handles
Overall, [Sprinklr Modern Sales & Engagement] is a fit for answering social media queries and admin management. However, please find below some scenarios where the tool doesn't work well:

1. Sometimes when we submit responses/replies, it takes longer to for them to be sent to the customers.
2. The agent interface would load for longer than required sometimes.
January 27, 2022

Sprinklr Review

Maria Clara Gomez | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
I use Sprinklr on a day-to-day basis for publishing posts on our social media platforms. I also use it for community management of all the platforms (YouTube, LinkedIn, Instagram, Facebook). I manage all of the channels of Philips in Latin America, therefore there are a lot and Sprinklr allows me to have quick and easy access to all of them. Sprinklr is also very user-friendly.
  • Calendar for the social media posts
  • Easy creation of reports for social media engagement
  • Community Management
  • It would be very useful if there were already made templates for reports that the user can copy and paste and use for their company.
  • Better visualization of the calendar of posts and filtering of those posts
If you have many social channels to manage for your business Sprinklr is very useful as you can access and handle all of them in just one spot.
Score 9 out of 10
Vetted Review
Verified User
We used to monitor and moderate our client's social media accounts (top 5 accounts) with Sprinklr. The team's moderate all content that comes in for these clients. We then address questions, complaints, compliments, and any other remarks that come from customers. Sprinklr also helps listen in to "who" is mentioning our products or clients across the web, it then helps us to design social ads, and create reports. The best part is it's all on a single platform!
  • tracking brand activities across all platforms
  • easy content sharing
  • social listening
  • Metrics and dashboard tracking
  • I wish it was easier to learn how to use the platform quickly.
  • User Interface
  • Tagging abilities
Sprinklr is great as you can use it to send short messages instead of emails. And you get to see the profile of who you are communicating with right on top. You can contact customers on different channels, not only via chat or email. Another thing that makes my life easy is the fact that I can easily exchange information across the company no matter how many social media profiles are connected and I can share it with a colleague, wherever he is.
Score 9 out of 10
Vetted Review
Verified User
The fact that it [Sprinklr Modern Engagement] integrates social media and looks at brand penetration, etc... makes this a very usable platform. The other factor is that it gives the user a glance at their "reputation index"... and reputation management today is even more important than simply branding. Given that it uses as a base - social media - it encourages me to review material that potentially could come from a myriad of places... not just your standard social media platforms. So this secondary research - coupled with Sprinklr makes for a wonderful and actionable set of bullet points at the end of the day.
  • SM analytics
  • It measures a particular campaign's performance - hugely needed today.
  • Benchmarks my performance with competitor's performances...YEAH.
  • Has the ability to monitor the team's activities against performance.
  • Social media adaptation... platforms are adding and subtracting services... it needs to keep up with these changes.
  • It is important that financial factors be allowed to be a part of the reputation mixture... this could [play a] positively or negatively affect.
  • Broaden the scope of media monitoring... there are so many additional channels that could be added.
If you are heavily dependent on social media as your medium... then this [Sprinklr Modern Engagement] is a good product that needs very minor tweaks around the edges. If your reputation is #1 on your list... do not depend on this product solely... use it in conjunction with other reputation management platforms. This is - overall - a wonderful research tool!
Genevieve Flannery | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
I use Sprinklr to monitor Social Media for Bridgestone/Firestone. We monitor Facebook, Twitter, Instagram, Google My Biz, pissed consumer, consumer affairs, glassdoor, LinkedIn, Amazon, Google Reviews, Power Reviews, and Better Business Bureau. We get a lot of information and it's wonderful having everything in a dashboard where it is listed by priority. The ability to use approved responses that are stored in the tool is very helpful and the statistical information that the tool provides at a glance is wonderful for real-time reporting and helps with staffing decisions. Sprinklr's ability to [split] feeds based on keywords and listening is great for monitoring hot topics as they arise. This keeps our team focused and able to effectively make decisions on who will be handling what. The search tool helps with quick responses and the ability to see all the messages in a thread without having to search, even if the conversation is months old, is very helpful and helps so much with resolving customer issues and preventing frustration on both ends of the interaction. Being able to update priority levels as things are happening is very helpful. Overall, a super helpful and efficient tool that I would recommend for any social media team.
  • Prioritize channels
  • Keyword listening and search
  • Highly visible and user friendly statistical analysis
  • Ability to spilt into multiple dashboard based on priority
  • More accessibility
  • Options for text to speech for those with disabilities
  • Options for large text for those with low vision, or more compatibility with read-aloud programs for low vision individuals
Sprinklr is wonderful for monitoring multiple social media platforms and for monitoring the speed of response to items listed in various queues. There are some limitations on international sites and the translate feature is helpful. Being able to search by image would be helpful and very useful. The ability to save approved, customizable, template responses is very useful and helps assure [those unique responses] are used while improving efficiency and speed of response.
Tahseen Fatima | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We are currently using Sprinklr Modern Sales & Engagement in multiple teams and across the organization. The business problems that it addresses and solves are automating social media activities and tasks. It is an extremely great tool for collaboration between social media teams and managers. The most important factor involved the analytics on the branch and customer experience.
  • Automation of social media
  • Analytics for brand perception
  • Lists and dashboards
  • User interface could be improved in speed
  • Takes time for you to get a hang of it
  • Can increase the onboarding support
In my perspective, I would say Sprinklr Modern Sales & Engagement is best suited for teams and organizations who are more involved in automating social media activities, getting a great analytical report on activity engagement, and generating lists and bolds that helps determine the trends and events, etc. One of the best tools that one could use for clients with every information they would need.
Taylor Hone | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
We are using Sprinklr [Modern Sales & Engagement] to try to efficacy of our corporate and local advertisements. We have hundreds of independent groups that are running advertisements worldwide. Sprinklr [Modern Sales & Engagement] allows us to capture the success metrics for each of these metrics in one place to be able to identify best practices in our advertising efforts. We then share these best practices with our independent groups to improve their advertising efforts.
  • Easy to understand data and dashboards
  • Reliable customer service
  • Synchronizes well with main social media platforms
  • Insights from dashboards could be more actionable rather than informational
  • External link dashboards do not allow users to adjust timeframes of the data
  • Many issues with Facebook ad accounts being deactivated from Sprinklr and consistently have to be added back in
Any large organization that is looking to have an effective social media presence and achieve outcomes through advertising would be benefited by using Sprinklr [Modern Sales & Engagement]. The system allows a streamlined way to see how your audience is responding to your posts and advertisements online. It would not be well suited for a company that is not engaged with a social media presence.
Score 8 out of 10
Vetted Review
Verified User
All of our properties use Sprinklr for social media management and tracking engagement and metrics. It allows for those at our corporate office to oversee what we are doing at the property level and allows me as the GM to oversee what our leasing team is posting across all platforms without having to log in to each separately.
  • Engagement dashboard.
  • Asset management.
  • Global access.
  • Suggested content emails.
Perfectly suited for anyone or any company that runs social media on more than one channel OR who would like to also monitor reviews and respond in tandem. Not suited for running or monitoring one channel unless you solely want to depend on the asset management.
November 22, 2020

Modern Engagement Review

Score 8 out of 10
Vetted Review
Verified User
Sprinklr Modern Engagement is used by the Digital department, specifically, our Newsrooms that manages all brand social media channels, partner and influencer marketing, and PR. With Sprinklr, we're measuring campaign success across platforms, reporting performance to cross-functional and external partners, managing a global editorial calendar, and more.
  • Engagement dashboards are digestible and easy to understand.
  • More capabilities than in-platform analytics.
  • Editing widgets to a desired outcome is sometimes difficult.
I'd recommend Sprinklr Modern Engagement be used for robust reporting needs and big-picture understanding of campaign results. It would not be great to use for consumer insights or understanding the audience on a platform.
Score 6 out of 10
Vetted Review
Verified User
The social media and local agents team use Sprinklr to monitor nearly 200 accounts across Facebook and Twitter and to monitor customer engagement. It's a convenient way to quickly identify negative posts and respond in a public manner that protects the brand.
  • Comment moderation
  • Posting across multiple profiles
  • Scheduling posts
  • Reviewing posts through an approval queue
  • custom default settings when adding new profiles
  • option to repost content to pages where scheduled posts fail to post
Sprinklr Modern Engagement is a convenient platform for monitoring custom responses across multiple channels; you can set keywords to filter anything that likely needs immediate attention and respond quickly. It's also useful for posting updated across multiple profiles which is a huge time-saver.
Score 10 out of 10
Vetted Review
Verified User
We use Sprinklr to manage our entire social media network and community. It is the best tool we've used, we tested out several others and nothing compared to us being able to track, measure, publish, monitor, etc. We use it across all of the different marketing teams at our company. The issue it solves is that we have a very passionate and active social community and we are able to respond to thousands of messages a week, without missing a single one.
  • Community Management
  • Data
  • Publishing
  • Tracking
  • Listening
  • User Interface
If you have multiple team members, a large social community, multiple channels to monitor, Sprinklr Modern Engagement is by far the best tool. It's so easy to monitor your channels, pull data, all with a few clicks.
Score 8 out of 10
Vetted Review
Verified User
We use Sprinklr Modern Engagement to schedule and publish our social media posts across a number of core institutional channels. Each team member has a login, and we each manage a specific service line with 3-4 different channels (Facebook, Twitter, Instagram, LinkedIn). We also have a few OHSU members who use Sprinklr for their channel management as well. Monthly, we will run reports for our stakeholders. We occasionally use the engagement function to do daily sweeps but have a habit of diving into the platforms natively for most of our CSR.
  • Tagging and taxonomy (for reporting purposes)
  • Dashboards and presentations (easy for monthly or quarterly round-ups)
  • All-up editorial calendar view
  • Some reporting metrics not available (Instagram Stories for example)
  • Some scheduling not available (again Instagram Stories)
  • Paid social advertising does not get pulled into reporting dashboards with organic metrics. We have to add those manually each time.
Sprinklr Modern Engagement is well suited for a larger number of users or a big team that needs to collaborate on messages and schedules across an organization. It's also great for workflow and approvals, especially between teams or in-house/agency relationships. It is not well suited for smaller businesses or companies that have one account per platform. It seems like the functions would be too robust for a small business to handle.
Matt Stevens | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Our organization is able to seamlessly post content across over 200 social accounts, monitor sentiment, respond to comments and questions, listen for what is mentioning our properties across the web, design social ad campaigns with set budgets, and create macro to micro reporting to help make crucial optimizations that help sharpen our tactics and spur more efficiencies. We do all this with a relatively small team and all from a single platform.
  • Posting one message to multiple social accounts using both account groups and content replacement to make each post unique for the account.
  • Designing personalized and elaborate monitoring dashboards.
  • Easily customizable reporting dashboards that allow you to drill into the data.
  • An expansive editorial calendar with excellent filtering.
  • Social feed APIs cause issues, but that’s not unique to just Sprinklr.
  • Customer care/support sometimes knows less of the platform and your issue.
  • You get what you pay for, it can be pricey.
Sprinklr is well suited for companies that are either broad and/or ones that get a high volume of social interaction. Your Marketing team must have the drive to dig into the tool. It took us several years to start mastering all that it can do. If your company doesn’t have those components, especially the last one, Sprinklr will not be used to its full potential.
Score 7 out of 10
Vetted Review
Verified User
It is used across all of Capita across Samsung and Audi, etc. We use it for engaging with customers over Facebook and Twitter as well as monitoring Instagram over various social company accounts. It's very easy to have everything in one place for customer engagement and keeps productivity very high. Response times have become quicker and quicker and it's easy to see reoccurring customers and their previous messages.
  • It has everything organised in three simple columns and is simple to manoeuvre.
  • It is easy to reply to the correct messages and look at previously sent messages to ensure we're up to date with the customers situation.
  • It's great for response times and allows us to see incoming social media messages.
  • Sometimes the previous message links can become convoluted if there has been quite a few previous messages.
  • Sometimes Sprinklr has issues pulling messages through (even though it's usually fixed pretty quickly).
  • I think maybe an easier way of finding the correct stream/column - if you're new, it can be easy to find yourself in the wrong place.
It is very good for large companies to quickly monitor customer engagement and reply to customer service questions. It works well when it comes to response times and large teams where the messages go to different colleagues each time to limit the wait time for replies.
Stephen Wittmaak | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
It was used on a National level by our corporate Social Media Coordinator as well as a local level for each of our properties. It helped coordinate messaging across all channels all in one place.
  • Social listening.
  • Scheduling and automation.
  • Metrics tracking.
  • Learning curve, there's a lot of options to run through, it's hard to know where to start.
  • Slow glitch fixes.
  • Tagging isn't as intuitive as other platforms.
If you are running social media for more than a dozen different accounts, like in property management, it's a solid choice to keep track of everything in one spot.
Score 2 out of 10
Vetted Review
Verified User
Sprinklr is being used by the whole social media department to monitor social engagement and trends, as well as to schedule content.
  • Customizable -- If you can figure it out, Sprinklr can do anything.
  • There are tags and unlimited ways to track your content.
  • It speeds up community management considerably.
  • The reps are utterly useless and have not been able to explain their own product.
  • The language/naming of features in unreasonably complicated, and it doesn't use the terms we use in the industry. This makes it hard to find out how to do new processes.
  • It's not user-friendly and difficult to set up from scratch.
It's perfect for a large company that receives dozens of engagements and messages a day. Especially if they need to monitor dozens of social pages in addition. It can be customized to any business units' tracking and reporting needed. It is rather too bulky and difficult to use for a smaller group.
November 12, 2019

All-in-one, but pricey

Score 9 out of 10
Vetted Review
Verified User
We use Sprinklr as a care platform, scheduling tool, reporting database, social listening device, and more. Over time, we've tailored the system to fit our exact needs, because it's a relatively fluid platform that can be adjusted to fit evolving changes in a business - something that happens with the social space. We originally focused on using Sprinklr to publish and report, but when the social landscape pivoted towards care, we were able to adjust Sprinklr to fit our needs there. Now we're able to proactively seek out care and engagement opportunities, even when customers aren't contacting us directly.
  • Customization - Through Sprinklr's rules and robust custom field creation, you really can create a lot of customization for every facet of your business.
  • Listening - Their Listening Engine and Explorer are fantastic ways to proactively find engagement-friendly conversations, in addition competitively research your brand.
  • Care - Using their case formatting, messages and customer contacts can be routed and assigned easily to available reps, and their bot builder can help to automate your contacts without sacrificing a personal touch.
  • Bulky - There's a lot to work with, which can be good for some and daunting for others. Training is needed.
  • Pricing - The platform is robust, but there are additional modules that each cost money. (Care cloud, Listening, etc. are all separate costs)
We have used Sprinklr as a publishing tool for years, and it has really grown into an all-in-one resource. Listening is a fantastic resource to use within Sprinklr, and their reporting can be customized and automated to fit your every need. Not every module is needed for every company, as it can become quite pricey when you're adding up every single module into a total package.
Score 9 out of 10
Vetted Review
Verified User
It is being used for publishing social content across the active platforms. Primarily used by the corporate marketing team who serves various purposes of product-specific departments.
It gives the convenience of publishing content, monitoring, and analysing conversation sentiments.
  • I think the flexibility and scale you get with Sprinklr Modern Engagement is unmatched. Each inbound section monitoring in column view is quite easy to scroll through.
  • Assets management helps us a lot to share or re-use creative content created across the continents. It gives performance insight as well to select most interactive content for your own usage.
  • Reporting is another area where we see immense possibilities. Post engagement breakdown is quite useful.
  • We face issues in reporting module particularly that publishing tagged content should be synced with reporting tags which would help analyse content more deeply.
  • Unavailability of paid and organic posts segregation is another issue in reporting.
  • On Twitter, reporting dashboard shows RT and tweets as outbound brand posts which creates confusion at a summary level. If you download report it gets segregated.
  • Facebook or Insta stories are not covered in reporting.
  • Instagram video views not captured in reports.
  • Live video cannot be moderated in the engagement module.
It is very helpful for tracking the Live event conversations. OR trend monitoring.
But on the flip slide it is difficult to publish Live content on various platforms like Instagram particularly.

There is no Alert creation in this module. If any conversation hike you cannot get instant notification for the same.

Broadly, as a solution its good for large enterprises where a brand need to manage multiple locations.
Score 8 out of 10
Vetted Review
Verified User
We are using Sprinklr Modern Engagement to compose social copy, approve it, schedule it, tag content, and publish it. We also use this module for engaging with the users, reporting for both internal and external parties/ clients. We use it for editorial, events, and marketing.
  • Moderate ability. The ability to moderate copy before it goes live.
  • Ability to create tags and implement tags to make reporting easier.
  • Ability to view and customize reporting.
  • Engaging. Very difficult to easily engage with users on the actual platform. The native platforms remain to be easier for the exceptions of Facebook.
  • Still, a lot of limitations and not all native features make them into Sprinklr so you have to rely on the native platform.
We manage freelancers. For training purposes, we like to use the moderating feature which allows my team to make sure the copy is well written and the right tags are used. This has been useful. For tagging on LinkedIn, we still find it to be lacking native ability. The ability to tag people if you are using a company's page. I don't know why but the names don't always show up. For heavy engagement on Twitter, we find Twitter to be more efficient.
September 16, 2019

Media monitoring

Score 7 out of 10
Vetted Review
Verified User
Using for social listening for my job of media monitoring. The social media team uses for engagement and posting. It addresses monitoring for me.
  • Metrics
  • Monitoring
  • Analytics
Media monitoring could improve for sites that are paid.
Score 9 out of 10
Vetted Review
Verified User
NVIDIA uses Sprinklr as their social media platform management tool. It helps to deliver content in worldwide organization and has better management results overall. Other departments may use its listening function. As a global company, the consistent content is important for branding. We use Sprinklr to make sure all countries that use social media platforms can get the same standard/quality assets and on time.
  • Central control to deliver global assets
  • Get overall results immediately
  • Plan schedules easily
  • Loading speed
  • Mobile tool UI
I am managing 11 different countries social media platforms, and Sprinklr gave better experience with management.
Aditya Gollakota | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Sprinklr Modern Engagement is being used by the social media teams at Deloitte Digital on consulting projects for various clients and their respective use cases. It helps to have a robust and scalable platform to manage all social media accounts from one place.
  • Custom queues
  • Lists and filtering
  • Macros and automation
  • Rule engine
  • API access to platforms
  • Facebook comments/shares
  • LinkedIn inbound engagements
  • Instagram inbound engagements
Sprinklr Modern Engagement is well suited for large enterprises that require management of multiple social accounts (can even number into the 100s) that allows unified management at scale. Rolling out social/content marketing campaigns becomes very easy when using Sprinklr. It is also well suited for timely product launches that require publishing at a single time across multiple accounts.
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