Sprout Social Reviews

I would wholeheartedly recommend Sprout for basic social media management. Twitter scheduling, social listening capabilities, and being able to export calendars of scheduled posts are all features that have saved me time and allowed me to focus more on strategic efforts. But, if you depend on accurate data reporting, or are looking for something that integrates well with the rest of a team's workflow, Sprout (at least at the premium level) probably isn't the best choice.

This platform is appropriate for companies that have different channels or accounts on social media. It is not the best option if your interest is in social media listening. For that purpose there are specific platforms or social media platforms with more functionalities for that.

Sprout Social is well suited for scheduling social media posts in advance and tracking how various posts perform across the various platforms. It is great for pulling reports and analytics data to help us track what kinds of posts perform the best, along with how our overall social media strategy is performing, including an increase in followers.

Sprout Social could be better at providing more data for Instagram and make it easier to schedule Instagram posts, even though this is something that stems from the settings on Instagram's side of things.

Sprout is great for marketing departments looking to watch their brand and promote their blog. It's especially good for single person posting. I don't see it working well for larger teams and collaborating real time as there isn't a great way to see who is tackling what. You can assign tasks or grab them but it would be great to see who is clicking what or a chat feature perhaps?

The dashboard could also use some help to show more about the brand, perhaps specific keywords we watch. Or trends across social platforms that we might care about.

Sprout Social is suited for teams that want to publish, monitor, and track social media that have few social accounts (but like data) or for large teams that don't have a lot of cross-platform usage needs (ex: You only do social media management as a service and don't pay for automation, social media marketing software, billing software, etc.)

I appreciate my time with the platform and the visibility that it provided on data and analytics for social media. As we grew as a team, it simply did not meet our needs, was too costly for the service when other competitors were offering better value, and when we brought issues to support, they would attempt to negotiate, refuse requests, and then ultimately denied us help in the end. Our company spent more than $2500 with Sprout Social. We eventually discovered a $50 issue, and the company was very difficult to work with, and after being asked 4 times and switched to 3 different team members - they denied our request. We hate leaving bad reviews, and maybe we caught them on 4 really bad days. I earnestly hope that they change their policies to be more appreciative of their customers and to reward long tenures with granted requests. My hope for others reading this review is that they would strongly consider other platforms instead of this one.

Sprout Social is incredibly helpful for a social presence that is smaller (under 100K in followers) since you may only have one or two platforms to monitor and engage with. If you are active on three+ platforms, Sprout Social might not provide additional insight that you can easily pull from native analytics. Additionally, given the multiple price points, there is something for everyone, but other software such as Union Metrics might provide more bang for your buck.

Our team manages multiple profiles on multiple social platforms, so Sprout was a gamechanger for us. We don't have a "community manager" at our company either so when you think about a village/team of people handling social responses and engagement, everyone needs to be able to converge in one place, see historical activity and replies, and be able to maintain that brand voice. If you only have one simple profile to worry about or you don't care much for reporting/analytics, you likely don't need Sprout.

We use it strictly to save time and efficiently create reports and graphs that can be dropped onto slides or in department reports. It's a huge time saver and worht the $40 a month, but also we could populate these manually at zero cost if we wanted to. It comes down to bandwidth and how much time you want to spend on something versus the cost. On an agency level, this would be exponentially helpful, but if you are using the tool for yourself, it may not be necessary.

Sprout is best when needed for general reporting metrics - especially for brands or agencies who are working with only organic or unpaid content. Since Ads Manager is typically used for all paid reporting, this is either best for organic only reporting, or a comprehensive overview of how your paid + organic content has done.

Sprout Social is the perfect one-stop platform for all things social. If you're looking for high-level social management for a variety of social channels (not just Facebook or Twitter), or just in-depth analytics and capabilities for Facebook and Twitter, then this is the platform you should be using. Sprout Social has a smart, intuitive design that is easy to use (which is my big gripe with other platforms such as Hootsuite and Tweetdeck, which have a lot more going on in their interfaces). That said, if you are a smaller firm, or have less or smaller social needs, I might scale back to a smaller social software with less functionality.

Sprout Social is ideally suited for organizations posting in high volumes and across multiple social media outlets. Sprout Social allows users to post entirely from within one platform and schedule posts in advance, thereby saving significant time. For organizations only making occasional posts in one or two social channels, they may be better off posting directly within those social channels. It’s cost effective and, depending upon the outlet, allows for higher engagement.

I would highly recommend Sprout Social to anyone. One of our C-Suite executives wanted metrics on our social media strategy. He knew social media was important but didn't know how we should go about it. I was able to build a few reports for him and was able to show him we were on the right track, focusing on the right goals, and that we had to stay the course. Showing the ROI of social is always difficult. Being able to show executives analytics in an easy to understand format always helps.

It's pretty easy to use and a good starter platform. Feedback I have received from our marketing & PR teams is that they wish there was a little more functionality around campaign development. For our Customer Experience team, it works pretty well and it's nice to have a dashboard that consolidates all social media feeds in one place.

Sprout Social is great for a small to mid-sized business. I've used now for several of my clients, and plan to continue!

Sprout is wonderful for a small staff to manage multiple pages.

Sprout Social is straight forward and intuitive which is great as you don't need to learn a new language to operate it. Like other monitoring tools, you can schedule and monitor your social networks in one place, while collaborating with team members in a single view. It also analyzes your engagement so you can optimize your communications. As a business, you have to have a tool like this. That being said, it's expensive in comparison to say, Hootsuite or Buffer. So, a cash strapped small business is not going to love that $100/mo pricetag for the basics.

Perhaps it's better suited for larger teams? Most of the clients I work with are smaller. I feel it's overkill for them.

We can track campaigns, usage and best practices. This isn't something to just brainstorm ideas off of, it can be used like that to a degree, but it's more to understand how social media campaigns work (and who likes what campaign the best). It's better for understanding demographics and usage.

For organizations with multiple social media accounts and teams with more than 10 people, it would be a good decision to use Sprout Social. If there are only one or two social media accounts, then Sprout Social might not be the best option based on its price.

It's well suited for medium to large companies. For small companies, it’s a little bit expensive, but if you can afford paying it... it will be very useful.

If you have a small social media team and need a way to quickly and easily monitor your owned social media channels, track conversations on your posts and engage with your fans or followers, Sprout works well. It also is an easy way for users to create high-level reports for higher-ups.

It is truly a great platform for anyone trying to manage more than three social platforms at a time. I don't think it's worth purchasing for less than three social platforms because of its lack of ROI accountability. I wish it had a built-in tool that could create short links that could then be tracked in the application. Right now it relies on bit.ly and I have to go to an outside site to track links posted.

Sprout Social is a very useful tool for social media management. It has made my life easier because now I'm able to schedule posts and generate analytics and reporting for my clients. The only issue is the navigation of the interface, and how overwhelming the platform can become. Other than that, I could recommend it to anyone who handles many social media accounts.

With its out of the box ease of use, the software is great for small businesses and startups but not priced to be used by them. I would love the ability to have "editors" that aren't full admins so that other people in the organization can get acquainted with Sprout without having full abilities/being charged for an additional seat.

Great for small to medium-sized teams with a reasonable enough budget to fund the investment in SS. Best for brands looking for a strong Twitter presence, ideally, a social presence focused more on interesting text-based content, as opposed to brands with more visual and varied forms of media.