Sprout Social

Score8.5 out of 10

627 Reviews and Ratings

What is Sprout Social?

Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening for customers. Sprout also provides customer success and technical support, to deliver consistent value to all users. Any organization, regardless of size or industry, receives dedicated onboarding and quick implementation to realize value faster and minimize business disruption. Sprout invites potential customer to try a free 30-day trial at sproutsocial.com.

Categories & Use Cases

Media

Screenshot of Sprout’s social media publishing tools, used to schedule and post messages to Facebook, Twitter, Instagram, Pinterest and LinkedIn simultaneously from a single Compose window.

Content planning and scheduling
Users can easily plan content and schedule posts to various social media channels and profiles from one interface.
Category average: 9.1
Twitter
The software allows users to monitor, publish and respond via Twitter.
Category average: 8.8
Facebook
The software allows users to monitor, publish and respond via Facebook.
Category average: 8.8

Filtering out noise/spam
Users can filter out irrelevant search results through excluded keyword terms and other measures.
Category average: 7.4
Lead generation
Users can discover and engage with new prospects, based on certain parameters.
Category average: 7.4
Paid media management
Users can manage and optimize paid social media posts across different channels.
Category average: 7.2

#1 most frequent

Professional, Scientific, and Technical Services

21.0%

2,080 installations of 9,923

“Massive time savings and valuable for staff use”
— Senior Director of Public Relations, Wisconsin Farm Bureau (11-50 employees)

#2 most frequent

Information

10.2%

1,010 installations of 9,923

#3 most frequent

Manufacturing

9.7%

964 installations of 9,923

Pros

Efficient social media post scheduling across multiple platforms
Robust and detailed reporting and analytics for actionable insights
Effective social listening for competitor monitoring and trend tracking

Cons

High cost, with frequent add-ons and multi-year contract requirements
Reporting and analytics lack dynamic customization options for some users
Concerns about data accuracy and complexity within reporting

Linda Bernstein View profile

Social Media Manager in Social Media at APGFCU (201-500 employees employees)

Use Cases and Deployment Scope

Sprout Social is used for: social media scheduling, social media listening (to an extent), replying to social media direct messages, and social media reporting.

Sprout Social solves the problems of having a lot of tools all wrapped up into one program. I'm able to easily navigate one platform to complete multiple activities rather than having to subscribe to 10 different companies. I am the primary user of this platform, and it is a necessity in my day-to-day operations.

I have used Sprout Social at a previous company and this current one, and I've been a user for nearly 7 years.

Pros

Social Scheduling: Sprout Social makes it easier than any platform I've used to schedule posts with each, and to batch-schedule the same post to run on multiple dates. The scheduling platform is intuitive and easy to understand.
Social Reporting: With just a few clicks of the button, you can easily export reports that are easy for both social media experts and complete novices to understand. I like how you can get a report within 60 seconds or so if needed.
Customer Service/Help: Whenever I've had a question, both my Sprout Social rep and the Help Center have been extremely easy to contact and quick to reply. Problems are solved very fast and it's made easy to understand.

Cons

Social Listening: I've used several platforms for Social Listening in the past, and this is one of the only areas where I feel Sprout Social could use some improvement. They do have added listening features for a fairly high cost compared to other platforms, but I don't believe they currently offer real-time updates when your company is mentioned. Rather just a once-daily report.
Add-Ons: It seems like everything is an add-on in Sprout Social, which can be frustrating. Every time I speak with my rep, the call is 30-45 minutes of trying to be sold additional add-ons (for additional costs of course).

Return on Investment

Sprout Social has significantly reduced the time I spend managing multiple channels as a one‑person team, allowing me to focus more on strategy and content quality.
Its streamlined workflows and scheduling tools have accelerated our turnaround time for campaigns, helping us meet business objectives faster with limited resources.
Centralized reporting has cut down the hours needed for monthly analytics, freeing up valuable time to support broader marketing initiatives.

Return on Investment

Sprout Social has absolutely helped my organization measure and improve the ROI of my social efforts.

First of all, the reporting feature makes it easy to see which posts are succeeding, and which could use some work, allowing me to optimize for future posting. I can quickly report on KPIs to measure post performance and identify areas for improvement.

Overall, this can help me to improve the quality, the scheduling, and the overall ROI of future posts.

Secondly, the sentiment analysis can help me see if sentiment is improving overall as a result of our social posts.

Usability

Alternatives Considered

Meltwater

Heather Mills

Director of Short Form Content in Marketing at YMH Studios (11-50 employees employees)

Use Cases and Deployment Scope

I work for the comedy podcast, TV, and film studio YMH Studios. My team manages 55+ active organic social accounts and publishes 1500 pieces of content every month across those platforms. Sprout Social saves us significant time by streamlining the scheduling process, automating our weekly and monthly reporting, and aggregates all of our DMs into one place so we can quickly browse through that day's messages. We simply would not be able to handle the volume of content that we do without Sprout.

Pros

Scheduling and duplicating posts
Easy to read reporting
Easy to use interface
Smart Inbox

Cons

The engineering team could be more robust at improving bugs in the software
Setting up social profiles is not always the easiest
Getting in touch with support is confusing with there being multiple channels to each them

Return on Investment

Reduced time spent scheduling on multiple platforms
Has allowed us to monetize multiple Facebook pages and create a new income stream
Cuts down on report building

Return on Investment

Yes, it allows us to easily see in real time what our most up to date social stats are, which has resulted in my team receiving more support and investment from upper management.

Usability

Alternatives Considered

Later Social

Other Software Used

Notion, Dropbox, Slack

Bob Sadowski, APR View profile

Manager, Mortgage Marketing in Marketing at myCUmortgage (51-200 employees employees)

Use Cases and Deployment Scope

We primarily use Sprout to organize and schedule posts across various social media platforms. We also use it to monitor our Google Business page for reviews and respond to those reviews via the Sprout platform. We moved from a one-person team to multiple team members, necessitating visual scheduling that the entire team can access and update.

Pros

Schedule posts
Monitor social outlets
Ease of use, no matter your tech skills

Cons

Expand to multiple users per license
Schedule posting recommendations for all levels of membership
Improve filters and sorting capabilities

Return on Investment

Time savings
Interdepartmental communications improvement
Ideal when planning ahead for OOO days

Return on Investment

Using Sprout's analytics, we create monthly reports on each of our social channels and overall, breaking down results versus the previous month and year over year. Many members of management did not realize the activity and coverage we attained via social media, so we include this report as part of our monthly serve level objectives.

Usability

Alternatives Considered

HubSpot Marketing Hub and Salesforce Agentforce Marketing

Other Software Used

Constant Contact, Total Expert, QR Code Generator Pro

Bryan Gramajo

Marketing Coordinator in Marketing at JP McHale Pest Management (201-500 employees employees)

Use Cases and Deployment Scope

I use Sprout Social to keep track of different social media campaigns, competitor analysis, and reporting metrics.

Pros

Tagging social posts to specific campaigns
Viewing what competitors are doing
Detailed KPIs compared to any customized dates

Cons

More insights such as what algorithms we would fall into
Being able to tag a post to different campaigns
Tracking more audience behaviors

Return on Investment

Seeing our metrics from last year and setting it as a goal to beat for this year
Increased efficiency by all the team being able to see our social media calendar
We are able to see what organic posts are performing best in order to boost and make paid ads based on this information

Return on Investment

Yes, Sprout Social has helped us measure our metrics efficiently by month and year, which has led to us setting goals from these previous numbers.

Usability

Alternatives Considered

Hootsuite

Other Software Used

Applause, Google Ad Manager, Stripo

Cassie Sonnentag View profile

Senior Director of Public Relations in Marketing at Wisconsin Farm Bureau (11-50 employees employees)

Use Cases and Deployment Scope

We use Sprout Social for advanced scheduling of social media content as well as for reporting out data to our board of directors. We are closely monitoring and utilizing Sprout Social daily to keep a pulse of our brand image, content performance and overall health of our organization in the social space.

Pros

Content Scheduling
Campaign Planning
Performance reporting

Cons

Collaboration tools for Facebook
Google Analytics integration
Bring back the Canva integration!

Return on Investment

Increase in engagement rate with an average of 9%
Long-term social media content planning - we are planning content 18 months in advance in some cases
Massive time savings and valuable for staff use

Return on Investment

We are able to pull reporting to review tag performance and adjust our social strategy as needed. We also are able to pull valuable comprehensive data across platforms to share with our board of directors to showcase the value and impact of our social media strategy.

Usability

Other Software Used

Canva, Adobe Creative Cloud for Enterprise

Khoros Social Media Management

Hootsuite

Sprinklr Social

Sprout Social

What is Sprout Social?

Categories & Use Cases

Media

Sprout Social Key Features

Top Performing Features

Content planning and scheduling

Twitter

Facebook

Areas for Improvement

Filtering out noise/spam

Lead generation

Paid media management

Most Frequent Users

Professional, Scientific, and Technical Services

Information

Manufacturing

Sprout Social Reviews

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Sprout Social Alternatives