Content planning and scheduling (56)
Campaign success analytics (54)
Entry-level set up fee?
- No setup fee
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
- Supported: Boolean keyword searches
- Supported: Filtering out noise/spam
- Supported: Sentiment analysis
- Supported: Broad channel coverage
- Supported: Content planning and scheduling
- Supported: Audience targeting
- Supported: Content optimization
- Supported: Workflow management
- Supported: Automated routing and prioritization
- Supported: Customer interaction histories
- Supported: Bulk actions
- Supported: Lead generation
- Supported: Content marketing
- Supported: Twitter
- Supported: Facebook
- Supported: LinkedIn
- Supported: Google+
- Supported: Instagram
- Supported: Pinterest
- Supported: Campaign success analytics
- Supported: Real-time tracking
- Supported: Competitor analysis
- Supported: Role-based user permissions & privileges
- Supported: Mobile access
Watch What is Sprout Social? An Overview of the Social Media Management Tool Sprout Social is a powerful social media management tool for businesses looking to communicate, analyze and manage their social channels with ease. Through a single stream all-in-one platform, you stay organized with data that drives your business. Discover what Sprout Social can do for you. Sign up for a free 30-day trial here: http://sproutsocial.com/
|Mobile Application||Apple iOS, Android|
|Supported Languages||English, French, Italian, Portuguese, Spanish|
Frequently Asked Questions
- Analytics Reporting - Sprout Social does a nice job at providing robust analytics across all social media platforms. We use this to monitor our social media performance over a specified time period, including number of posts, increase in followers, and changes in engagements and link clinks.
- Social Media Scheduling - Sprout Social is good for scheduling social media posts in advance. With the version we use, it also shows us what time we should schedule our posts based on the past performance of our previous posts.
- Social Media Monitoring - Sprout Social does a good job at monitoring social media mentions and searching for posts containing certain specified keywords.
- Sprout Social has room to improve with Instagram posting and media monitoring. It can be difficult to schedule Instagram posts in advance. However, this is something that every social media scheduling tool has issues with because it's a setting on Instagram's end that causes the problems.
- We have noticed that some of our LinkedIn photos post strangely. They end up being a smaller, scaled down version of the image. If we go to LinkedIn and post the same exact photo directly, we do not have this problem.
- Sprout Social could have more robust media monitoring for all of the platforms (with the exception of Twitter). Right now, mentions and keyword searches seem to mainly only bring up Twitter posts. I would like to see Facebook, LinkedIn, and even Instagram more involved with this.
Sprout Social could be better at providing more data for Instagram and make it easier to schedule Instagram posts, even though this is something that stems from the settings on Instagram's side of things.
- Easy to Navigate User Interface.
- Simple User-Friendly Publishing Calendar.
- Robust (and Downloadable) Analytics and Reports.
- Pricing Is a Bit Expensive.
- Support Can Sometimes Take a While to Respond.
- Lacks Native Support for Every Social Network.
- Schedule content
- Post content at a later date
- Provide social analytics
- Create a dashboard for social listening
- Area to respond to DM directly
- Wished they connected with TikTok
- Wished they connected with Youtube
- Offered a shopify plugin for more visibility to ecomm
- Offered a GRIN plugin to link to Influencer tools
- We love the Sprout Link feature to connect our Instagram users with URLs we are directing them to.
- We love the flexibility to schedule across platforms in bulk or individually at optimal post times.
- We regularly use the analytics reports to report to our higher-ups what benchmarks we achieved.
- Lately, it seems Sprout Social has difficulty with the new Instagram API.
- We regularly have to reconnect our LinkedIn business page, like every three months.
- Aggregating mentions
- Quickly assessing the competitive landscape by channel
- Excellent and highly responsive customer service department
- Doesn't combine competitor reports cross-platform.
- Limited YouTube data available
- Advanced Analytics option will likely double your investment
- UGC data (in the Smart Inbox) is limited to the first picture in the post.
- Social Media Scheduling
- Social media analytics
- Social media listening
- Instagram posting (multiple images)
- Instagram and Facebook Stories
- Adding TikTok
- Post scheduling. I loved scheduling posts in Sprout Social and the recommended post times were great.
- Reporting. I loved the customizable reports of Sprout Social and the visual way it shows data.
- Social listening. The ability to aggregate conversations across major platforms was helpful to see what was trending each day.
- The price tiers were pretty high for a smaller company. I would love to see the capability to add more channels for a less steep price.
- Paying per user was also pretty expensive. It would be nice if you could add more users for free, or if the lower tiers included more users to start. Obviously, a small department could share passwords but it would be nice for collaboration if you could have a couple more for less.
- The social listening capabilities do a great job of providing me with information I need from our target audiences.
- Customer service is readily available, thorough, and considerate. When I call them with questions, I’ve gotten live people EVERY time, which is rare in the social media realm.
- The option to shorten links and add photos directly in tweet drafts has helped not only workflow, but it also helps maintain a seamless aesthetic on our Twitter profile.
- The ability to export calendars into PDFs and send them to campus partners has made workflow for campaigns so much better. I no longer have giant spreadsheets full of posts to send off to other departments for approval.
- The dashboard is simple and easy to navigate.
- Sprout calculates impressions and engagements differently than Facebook and Twitter do natively, so I’m unable to rely solely on the reports pulled from the platform.
- Sprout’s Instagram integration didn’t suit our needs. Our audiences respond best to posts in real time, so there isn’t opportunity to schedule Instagram posts in advance. With recent privacy changes, I’m not able to like or comment on Instagram posts from Sprout either, so I’ve moved back to using Instagram natively.
- The integration with LinkedIn company pages is weak; links don’t format correctly, so it’s easier to post natively.
- Approvals and task assignments aren’t available with the entry-level subscription, and the cost of upgrading is similar to what I could get for a more robust tool like Falcon.
- Suggested posting times
- Tracking capabilities
- Easy to understand graphs and analytics
- Their onboarding process
- Ease of use
- Ability to duplicate, edit and repost content.
- The design tools that easily allow you to crop photos according to the sizes for each social channel in a click of the button.
- New added features in photos to help with SEO - alt text, descriptions, etc.
- Like the new tagging and campaigns
- Listening tools are easy to use.
- More integrations
- ability to monitor more than one competitor
- Better audience demographics
- Exceptional reporting capabilities
- Intuitive—I have several students who use it to create posts and the training takes five minutes
- Excellent customer service
- Great social listening tool
- I'd like the ability to post more than 10 photos in a single post
- Content draft, review, and scheduling process
- Useful app integrations
- Easy-to-use and insightful reports
- Publishing to stories isn't the easiest
- More report customization would be nice
- The Landscape system that Sprout Social offers allows me to modify all the images that I want to publish on my social networks. This service allows me to modify the size of the image, add filters, modify the colors and much more, it is a very important tool to be able to have a better presentation of the images that we use in our publications on social networks.
- It offers me a perfect statistical system where I can consult all kinds of movements that have occurred in all my social networks, I can see statistics individually or generally. The statistics allow me to see group reports, participation, information on audience movement on Twitter, Facebook or LinkedIn and also allow me to view the activity that has occurred in my account.
- Sprout Social allows me to view a record in real time that shows me all the movements that my social networks are having by my employees. As Director of the Marketing Sector, this is a very important role, as I can know what actions my employees are taking to improve marketing with social networks.
- Currently, I think we are just having a problem with Sprout Social. The problem that we are having is not with respect to its operation, but with the plans that this software offers us. Sprout Social charges us an additional fee when we integrate a new employee to our work team, this causes that when a new employee joins the areas where we use Sprout Social the most, the subscription rate that we must pay is higher. The fees for each user of the equipment is quite high, I have consulted and there are softwares that offer similar functions at a much more accessible price. Currently, we pay these high prices because we are having very good results in our social networks, we have had full control of each of them and we can keep them active at all times, however, I think we could get better prices or a much more accessible plan for us.
In the same panel, you can see the progress that has been made on social networks such as Instagram, Twitter, Facebook or LinkedIn. All the statistics that Sprout Social offers are very detailed, they show the audience obtained and the participation that has been in a certain time, which allows that seeing the progress of each social network, is not a problem for any employee.
- Reporting is easy to manage and interpret.
- Content scheduling is intuitive and efficient.
- Customer service is prompt and thorough.
- Small bugs in the post scheduling interface can be frustrating.
- Automatic weekly mini-reports are not very useful.
- Dashboard is a bit clunky and could be further refined.
- Sprout is one of the easiest social tools to use on the market without sacrificing capabilities and analytics.
- Sprout's reporting capabilities require little to no customization for most reporting needs.
- It's also handy if you need to export social calendars to non-Sprout users in a format that's visually pleasing and easy to understand.
- I'd love to see more robust tag reporting capabilities, but they mentioned that this is something in the pipeline for improvement.
- I wish it was easier to batch content and shift it to approval or draft mode. Sometimes clients can change their mind and moving through each post individually can be a bit time consuming. This is a very minor thing.
- I'd love to see more customization options come to its reporting feature so we can insert graphics. Currently it supports the insertion of text only.
If you need heavy automation/rule building, it may not be the best tool for you since these capabilities are limited. For most businesses' Sprout's capabilities should suit just fine.
If you're not a fan of boolean-based social listening, Sprout builds off of keyword queries, which will save you time and possibly your sanity. The trade-off is that you may have to do a bit more tweaking without that conditional language. Also, their social listening doesn't cap off at a certain amount of mentions per month for its cost.
The Sprout team is one of the easiest groups of individuals I've had the pleasure of working with during my 7+ years in the social biz. They're always eager to help and produce informative publications that serve their community well.
- Scheduling: you can see it all in one place, and schedule on all platforms from one place.
- Analytics: even without the Advanced Analytics add-on, this is one of the best tools I've used. My reports are detailed and specific, covering the essentials. And they are easy to create and customize.
- Smart Inbox: This feature is a lifesaver. You never miss a comment or conversation on any of your social platforms. Ever. The Smart Inbox catches them all and organizes them in one place within seconds. And you can directly respond to comments and messages right there. No need to visit the platform. Do it all from Sprout Social.
- RSS Feed: need to keep track of what your organization or others publishes so that you can find it and schedule posts to your social channels? This feature is perfect for that. I never miss an article our magazines put out or forget to share them online.
- Tagging is your best friend when it comes to Analytics. If you develop a standard tagging protocol for each post that goes out, you can get amazingly granular in your campaign analysis.
- Some of the limits of APIs can make some things clunky. For example, when scheduling a post, Facebook's API doesn't allow any prepopulated text in the scheduler. So If I want to share a link to Facebook, Twitter and LinkedIn, I have to add a couple extra steps in my workflow.
- If you don't have the volume of content or community engagement, this tool is expensive. Sprout Social isn't a "starting" service. It's the service for robust social media management.
- When clicking the "send to compose" from the RSS Feed feature, it automatically copies the link and first sentence or two of the post to the clipboard. However, I NEVER use that as the text I put with a social post. And in most cases, I've read through the article in the feed reader and copied the text I want to use. The auto-copy feature overwrites my text. So I have to open up the article in a separate tab, go back to the Sprout Social tab, open up the compose window, go back to the tab, copy the actual quote or section I want to use to tease the article, go back to the Sprout tab and copy it, then schedule it out. It doesn't seem like much, but when you are scheduling a dozen or more articles at once to your calendar, this process can add a lot of time and extra clicks. Which means more opportunities for user error! Sprout Social didn't use to do this. An update in the last year suddenly added this "feature"...
- The reports Sprout Social offers are great. However, there are very limited customization options. I often end up with PDFs that are longer than necessary because of the way the export feature creates page breaks and leaves space. And there's no way to resize or edit them. Additional customization would be very helpful. And I have a feeling that might be in the Advanced Analytics paid add-on... :-D
- GREAT stats/metrics reporting.
- Easy social scheduling.
- Convenient social listening tool built in.
- Can handle many pages and mediums with ease and simplicity.
- It would be nice if it were a company subscription rather than priced per user.
- Starting, joining and monitoring social conversations
- Building better relationships with customers
- Creating optimized social marketing plans
- Subscriptions are charged per user/month meaning adding a team member translates to increased cost
- Reporting - I love how easy it is to generate a weekly, monthly, or quarterly report for the social media channels we mainly use (LinkedIn, Facebook, and Twitter).
- I very much like the tagging feature in Sprout. Tagging each piece of content we schedule helps us monitor the volume and type of posts we share with our clients.
- Saving evergreen content in the Assets Library has been a game-changer for us. Now, it's so easy to reuse and reshare content directly from the Assets Library into the calendar.
- I'd like to be able to add thumbnail images to the videos uploaded via Sprout.
- When scheduling the same post at the same time on multiple channels (LinkedIn, Facebook, Twitter), I would like to have the option to edit them individually without modifying the posts for the other channels.
- Pretty intuitive to use. I've had to take over scheduling when my colleagues are out and there's a very small learning curve in terms of accomplishing basic tasks like scheduling tweets.
- I like being able to customize workflows that work for our clients. We can schedule content as "waiting for approval" before they are scheduled so clients can weigh in before anything goes live.
- The insights I've seen have been helpful and informative in guiding our content and justifying our social strategies to clients and internal stakeholders.
- Still room for improvement in terms of API functionality with different social platforms, though I've seen growth made. Some small details are not as seamless. For example, if I want to tag someone on LinkedIn before scheduling, I have to do that after the post has been published within LinkedIn itself (not sure if this has changed).
- Schedule Instagram posts AND stories.
- Monitor engagement.
- Collaborate with your team and clients.
- You cannot post giphs.
- You cannot post multiple photos on Instagram automatically, it must be done manually.
- Sometimes posts will fail to upload and there is no explanation why.
- I love the support I receive from Sprout and the focus on learning to improve.
- I love the ability to work with team members to approve content and also provide feedback before the content is pushed live.
- Scheduling is a breeze, thanks to the ability to duplicate and customize for each platform.
- There are a few API-restrictions, such as Facebook event co-host invitations or Instagram DMs that don't come through to our Sprout inbox. Fortunately, Instagram DMs are on their roadmap and will soon come through.
- The cost for premium analytics is a little steep. The capabilities are amazing, but the cost makes it difficult for social media managers to commit.
- In order to utilize all that Sprout has to offer, you have to dive into their learning portal.
If you don't have a mindset of learning to develop, Sprout may not be for you. It has a lot of offerings, but if you don't utilize their templates to generate reports or upload assets as "saved responses," then you aren't getting the bang for your buck.
- Save time
- Save money
- Make our jobs easier
- Help avoid mistakes
- Help improve visibility and scope of live projects
- Interface could use a light update
- Rarely, multiple users accessing the same account may have issues
- Support is great most of the time with very few longer response times
- Let's you schedule posts across multiple platforms
- Provides a quick snapshot of the social engagement for your clients
- Allows my team to work more efficiently and manage social media for multiple accounts at once
- Sprout hasn't quite figured out how to let you schedule posts to Instagram
- Helps us understand our audience
- All-in-one management platform
- Allows us to welcome clients to improve their social channels
- Posts aren't always approved because of glitches
- Number of users is limited depending on the paid plan
- User interface takes some time to learn/understand