Sprout Social review
I used Sprout to manage all of our agencies social media clients.
Sprout Social
Top Rated
Sprout Social
Top Rated
Sprout Social
Starting at $99 per user/per month
View PricingOverview
What is Sprout Social?
Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for leading brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, Zendesk and many more. Sprout’s platform is designed with ease of use in mind,...
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Top Rated
2022
Most Loved
2022
Popular Features
View all 27 features- Twitter (56)8.989%
- Content planning and scheduling (56)8.989%
- Facebook (58)8.888%
- Campaign success analytics (54)7.979%
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Pricing
View all pricingStandard
$99
Cloud
per user/per month
Professional
$149
Cloud
per user/per month
Advanced
$249
Cloud
per user/per month
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttp://www.sproutsocial.com
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
Features
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Sprout Social?
Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for leading brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, Zendesk and many more. Sprout’s platform is designed with ease of use in mind, simplifying social publishing, engagement, reviews, analytics and listening for our customers. By providing customer success and technical support, Sprout is committed to delivering consistent value to all users. The vendor states that any organization, regardless of size or industry, can count on dedicated onboarding and quick implementation to realize value faster and minimize business disruption. Sprout invites potential customer to experience what they describe as award-winning service and industry-leading time to value with a free 30-day trial at sproutsocial.com.
Sprout Social Features
Listening/monitoring Features
- Supported: Boolean keyword searches
- Supported: Filtering out noise/spam
- Supported: Sentiment analysis
- Supported: Broad channel coverage
Publishing Features
- Supported: Content planning and scheduling
- Supported: Audience targeting
- Supported: Content optimization
- Supported: Workflow management
Engagement Features
- Supported: Automated routing and prioritization
- Supported: Customer interaction histories
- Supported: Bulk actions
Marketing Features
- Supported: Lead generation
- Supported: Content marketing
Channel coverage/integration Features
- Supported: Twitter
- Supported: Facebook
- Supported: LinkedIn
- Supported: Google+
- Supported: Instagram
- Supported: Pinterest
Reporting/analytics Features
- Supported: Campaign success analytics
- Supported: Real-time tracking
- Supported: Competitor analysis
Account management Features
- Supported: Role-based user permissions & privileges
- Supported: Mobile access
Sprout Social Screenshots
Sprout Social Video
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Sprout Social Integrations
Sprout Social Competitors
- Hootsuite
- Khoros Marketing
- Sprinklr Modern Engagement (formerly Social + Messaging Suite)
Sprout Social Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android |
| Supported Languages | English, French, Italian, Portuguese, Spanish |
Frequently Asked Questions
Hootsuite and Khoros Marketing are common alternatives for Sprout Social.
Reviewers rate Content planning and scheduling and Twitter highest, with a score of 8.9.
The most common users of Sprout Social are from Small Businesses (1-50 employees).
Comparisons
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August 11, 2022
Sprout Social review
Score 1 out of 10
Vetted Review
Verified User
I used Sprout to manage all of our agencies social media clients.
- Dashboard.
- Support team.
- Ignored after the contract ended, debited account with fees even after cancellation.
December 02, 2021
Sprout Social Is the King of Social Media Management Tools
We used Sprout Social to manage our social media programs at SendGrid, giving us a single platform to schedule and publish content, respond to comments and direct messages, and review our analytics and performance. We also used it as an image repository to store files relevant to posting on our social accounts.
- Easy to Navigate User Interface.
- Simple User-Friendly Publishing Calendar.
- Robust (and Downloadable) Analytics and Reports.
- Pricing Is a Bit Expensive.
- Support Can Sometimes Take a While to Respond.
- Lacks Native Support for Every Social Network.
November 03, 2021
Get organized! - A social tool that will feed the beast of social
We currently use Sprout Social to organize, manage and post our social content and respond to messages specifically on Facebook. We also use it to look at social analytics. Our social and customer service department uses Sprout Social the most. We sometimes use the assigned task functionality as well to divide up work.
- Schedule content
- Post content at a later date
- Provide social analytics
- Create a dashboard for social listening
- Area to respond to DM directly
- Wished they connected with TikTok
- Wished they connected with Youtube
- Offered a shopify plugin for more visibility to ecomm
- Offered a GRIN plugin to link to Influencer tools
November 01, 2021
Sprout Social is probably what you're looking for in social media management applications.
Score 9 out of 10
Vetted Review
Verified User
We use Sprout Social to manage the university's Twitter, Facebook, Instagram, and LinkedIn accounts. We mostly use those accounts to make announcements, offer news and information, and do some public relations and marketing.
- We love the Sprout Link feature to connect our Instagram users with URLs we are directing them to.
- We love the flexibility to schedule across platforms in bulk or individually at optimal post times.
- We regularly use the analytics reports to report to our higher-ups what benchmarks we achieved.
- Lately, it seems Sprout Social has difficulty with the new Instagram API.
- We regularly have to reconnect our LinkedIn business page, like every three months.
November 01, 2021
Sprout: the bang for the buck I've seen.
Score 6 out of 10
Vetted Review
Verified User
Primarily, we use Sprout to aggregate social media mentions for easier interaction and categorization across five social channels. We also use Sprout to engage in competitive audits, segmented by vertical. Generally speaking, it significantly speeds up the interaction and categorization process - a big advantage given the number of users that interact with our brand.
- Aggregating mentions
- Quickly assessing the competitive landscape by channel
- Excellent and highly responsive customer service department
- Doesn't combine competitor reports cross-platform.
- Limited YouTube data available
- Advanced Analytics option will likely double your investment
- UGC data (in the Smart Inbox) is limited to the first picture in the post.
November 01, 2021
Sprout Social makes my job so much easier!
Score 10 out of 10
Vetted Review
Verified User
We use Sprout to create and schedule posts across our social media platforms and I've found it to be reliable, both desktop and mobile versions. The reporting functions, including comparative reports, are excellent, as is the social listening add-on, which we recently added to our plan—after a dismal experience with another company.
- Exceptional reporting capabilities
- Intuitive—I have several students who use it to create posts and the training takes five minutes
- Excellent customer service
- Great social listening tool
- I'd like the ability to post more than 10 photos in a single post
November 01, 2021
Grow your social media presence with Sprout Social
Score 10 out of 10
Vetted Review
Verified User
We have four staff involved in ten company social media accounts and Sprout makes it easy for us to draft, review, and schedule posts all in one place. We love the integrations with other apps we use that make it so easy to do our jobs well. We also love the additional learning opportunities Sprout Social provides at no extra cost. I recommend Sprout to everyone in similar positions at companies of any size. I also especially love all of the reporting features. Over the past year, we've learned more about our audiences and have grown them along with engagement rates exponentially across all of our channels. I'm not aware of any other product that compares to Sprout and don't believe we would be seeing the success we have without using it.
- Content draft, review, and scheduling process
- Useful app integrations
- Easy-to-use and insightful reports
- Publishing to stories isn't the easiest
- More report customization would be nice
November 01, 2021
Keeping Social Media Social
Score 9 out of 10
Vetted Review
Verified User
Sprout Social is our main program for social media management and analytics. By allowing us to house all of our content distribution in one application it saves us time across the board when it comes to social media scheduling and analytics. It also allows for us to engage on each platform with potential and current audiences for each of our clients.
- Social Media Scheduling
- Social media analytics
- Social media listening
- Instagram posting (multiple images)
- Instagram and Facebook Stories
- Adding TikTok
Score 9 out of 10
Vetted Review
Verified User
In a previous marketing role, I had the privilege of using Sprout Social. The only reason we don't use it at my new company is that there are not enough accounts I can add without it being too over budget, and we plan to manage over +20 accounts in the future. Our main use cases were for scheduling posts, returning analytics, building reports, and social listening. It was used only in our Marketing department, however, the nice reports were sent out to other departments for review.
- Post scheduling. I loved scheduling posts in Sprout Social and the recommended post times were great.
- Reporting. I loved the customizable reports of Sprout Social and the visual way it shows data.
- Social listening. The ability to aggregate conversations across major platforms was helpful to see what was trending each day.
- The price tiers were pretty high for a smaller company. I would love to see the capability to add more channels for a less steep price.
- Paying per user was also pretty expensive. It would be nice if you could add more users for free, or if the lower tiers included more users to start. Obviously, a small department could share passwords but it would be nice for collaboration if you could have a couple more for less.
October 31, 2021
Everyone needs to use Sprout
Score 9 out of 10
Vetted Review
Verified User
I love Sprout! I used it at a past job and loved it so much that I have recommended it to everyone I know in the industry. As soon as we brought in enough clients at the company I founded, our first business expense was starting to work with Sprout. Is going to provide so much to our clients and make both my life and the life of my employees so much easier. I can't wait to continue using this software!
- Suggested posting times
- Tracking capabilities
- Easy to understand graphs and analytics
- Their onboarding process
September 27, 2021
Sprout Social - Good Value for our Organization
Sprout Social is being used by the communications department--particularly our two Digital Communications Specialist staff members, which includes me. We use it to schedule social media posts, pull analytics reports, and monitor social media mentions. We use this tool on a daily basis and find that it addresses our social media needs for the most part.
- Analytics Reporting - Sprout Social does a nice job at providing robust analytics across all social media platforms. We use this to monitor our social media performance over a specified time period, including number of posts, increase in followers, and changes in engagements and link clinks.
- Social Media Scheduling - Sprout Social is good for scheduling social media posts in advance. With the version we use, it also shows us what time we should schedule our posts based on the past performance of our previous posts.
- Social Media Monitoring - Sprout Social does a good job at monitoring social media mentions and searching for posts containing certain specified keywords.
- Sprout Social has room to improve with Instagram posting and media monitoring. It can be difficult to schedule Instagram posts in advance. However, this is something that every social media scheduling tool has issues with because it's a setting on Instagram's end that causes the problems.
- We have noticed that some of our LinkedIn photos post strangely. They end up being a smaller, scaled down version of the image. If we go to LinkedIn and post the same exact photo directly, we do not have this problem.
- Sprout Social could have more robust media monitoring for all of the platforms (with the exception of Twitter). Right now, mentions and keyword searches seem to mainly only bring up Twitter posts. I would like to see Facebook, LinkedIn, and even Instagram more involved with this.
We use Sprout Social for social media monitoring, listening, reporting and posting. We use it across the organization. We like it because it's easy and we have all the tools we need in one place. They keep enhancing features without nickel and diming you for every item they add on.
- Ease of use
- Ability to duplicate, edit and repost content.
- The design tools that easily allow you to crop photos according to the sizes for each social channel in a click of the button.
- New added features in photos to help with SEO - alt text, descriptions, etc.
- Like the new tagging and campaigns
- Listening tools are easy to use.
- More integrations
- ability to monitor more than one competitor
- Better audience demographics
August 09, 2021
Solid entry-level product for social media management
Score 6 out of 10
Vetted Review
Verified User
Sprout Social is being used by one person within our organization's Communications department. I implemented Sprout hoping to streamline our social media efforts and manage all of our organization's social media platforms from one place. I currently have two Facebook accounts, one Twitter account, one Instagram account, one LinkedIn company profile, and a Google Analytics account connected to Sprout.
- The social listening capabilities do a great job of providing me with information I need from our target audiences.
- Customer service is readily available, thorough, and considerate. When I call them with questions, I’ve gotten live people EVERY time, which is rare in the social media realm.
- The option to shorten links and add photos directly in tweet drafts has helped not only workflow, but it also helps maintain a seamless aesthetic on our Twitter profile.
- The ability to export calendars into PDFs and send them to campus partners has made workflow for campaigns so much better. I no longer have giant spreadsheets full of posts to send off to other departments for approval.
- The dashboard is simple and easy to navigate.
- Sprout calculates impressions and engagements differently than Facebook and Twitter do natively, so I’m unable to rely solely on the reports pulled from the platform.
- Sprout’s Instagram integration didn’t suit our needs. Our audiences respond best to posts in real time, so there isn’t opportunity to schedule Instagram posts in advance. With recent privacy changes, I’m not able to like or comment on Instagram posts from Sprout either, so I’ve moved back to using Instagram natively.
- The integration with LinkedIn company pages is weak; links don’t format correctly, so it’s easier to post natively.
- Approvals and task assignments aren’t available with the entry-level subscription, and the cost of upgrading is similar to what I could get for a more robust tool like Falcon.
June 14, 2021
A Useful Tool!
Sprout Social is a social media management and optimization platform for brands and agencies of all sizes. The platform gives you a single hub for social media publishing, analytics and engagement across all of your social profiles. Sprout Social takes the guesswork out of scheduling social. The ability to schedule weeks at a time and have them available to clients for review and approval is a godsend! Sprout Social is a tool that saves me a TON of time. Also, their customer service is EXTREMELY responsive, which is always nice.
- Schedule Instagram posts AND stories.
- Monitor engagement.
- Collaborate with your team and clients.
- You cannot post giphs.
- You cannot post multiple photos on Instagram automatically, it must be done manually.
- Sometimes posts will fail to upload and there is no explanation why.
Social networks present a large percentage of importance in our company and in each of the sectors. Currently, Sprout Social is being used in all areas of our company, however, in the areas where it is most used is in the Marketing, Sales, and Projects sector. Sprout Social is being used in the various sectors of my company because it has provided us with a system where we can have total control of our social networks, we can keep track of the audience that our publications have, the amount of public they capture the publications of various topics on our various social networks. With Sprout Social, we have been able to link our company account on social networks such as LinkedIn, Facebook, Instagram and Twitter. This software has meant a lot to us in a positive way, it has helped us to manage all social networks from a single site, we can make all kinds of publications on all social networks of the company simultaneously, in addition, we can know statistically the amount of public that accesses the visualization of our publications. I am very grateful to the great results that Sprout Social has contributed since it arrived in our business environment, things have changed in a positive way and it has allowed us to be more active in our social networks, share more publications with our clients and keep them informed about all our services. Sprout Social has had a very good impact on our Marketing sector, we have been able to expand the advertising that is on our social networks thanks to this magnificent platform that allows us to publish content simultaneously.
- The Landscape system that Sprout Social offers allows me to modify all the images that I want to publish on my social networks. This service allows me to modify the size of the image, add filters, modify the colors and much more, it is a very important tool to be able to have a better presentation of the images that we use in our publications on social networks.
- It offers me a perfect statistical system where I can consult all kinds of movements that have occurred in all my social networks, I can see statistics individually or generally. The statistics allow me to see group reports, participation, information on audience movement on Twitter, Facebook or LinkedIn and also allow me to view the activity that has occurred in my account.
- Sprout Social allows me to view a record in real time that shows me all the movements that my social networks are having by my employees. As Director of the Marketing Sector, this is a very important role, as I can know what actions my employees are taking to improve marketing with social networks.
- Currently, I think we are just having a problem with Sprout Social. The problem that we are having is not with respect to its operation, but with the plans that this software offers us. Sprout Social charges us an additional fee when we integrate a new employee to our work team, this causes that when a new employee joins the areas where we use Sprout Social the most, the subscription rate that we must pay is higher. The fees for each user of the equipment is quite high, I have consulted and there are softwares that offer similar functions at a much more accessible price. Currently, we pay these high prices because we are having very good results in our social networks, we have had full control of each of them and we can keep them active at all times, however, I think we could get better prices or a much more accessible plan for us.
June 11, 2021
Agile, efficient, and reasonably-priced
Sprout Social is being used for all social media accounts that exist under the umbrella of our health sciences university. This software allows central monitoring of all accounts to ensure consistent branding and communications. Its workflow functions also assist departments in creating and publishing content efficiently and with appropriate oversight.
- Reporting is easy to manage and interpret.
- Content scheduling is intuitive and efficient.
- Customer service is prompt and thorough.
- Small bugs in the post scheduling interface can be frustrating.
- Automatic weekly mini-reports are not very useful.
- Dashboard is a bit clunky and could be further refined.
June 11, 2021
Sprout Social Soars
We currently use Sprout Social for drafting and publishing content, community monitoring, community engagement, reporting and social listening on behalf of our clients.
- Sprout is one of the easiest social tools to use on the market without sacrificing capabilities and analytics.
- Sprout's reporting capabilities require little to no customization for most reporting needs.
- It's also handy if you need to export social calendars to non-Sprout users in a format that's visually pleasing and easy to understand.
- I'd love to see more robust tag reporting capabilities, but they mentioned that this is something in the pipeline for improvement.
- I wish it was easier to batch content and shift it to approval or draft mode. Sometimes clients can change their mind and moving through each post individually can be a bit time consuming. This is a very minor thing.
- I'd love to see more customization options come to its reporting feature so we can insert graphics. Currently it supports the insertion of text only.
For the last two years, Sprout Social has been used mostly by me in my department. I have the Advanced plan. On my recommendation, one other department opened their own account and started using it a year ago with a Professional plan. Sprout Social has helped us put all our social media management in one place. Scheduling, community management and analysis all work together now, across all platforms, from a single dashboard. It has saved us time and increased efficiency and productivity as we engage with our social media community and map out our online strategy.
- Scheduling: you can see it all in one place, and schedule on all platforms from one place.
- Analytics: even without the Advanced Analytics add-on, this is one of the best tools I've used. My reports are detailed and specific, covering the essentials. And they are easy to create and customize.
- Smart Inbox: This feature is a lifesaver. You never miss a comment or conversation on any of your social platforms. Ever. The Smart Inbox catches them all and organizes them in one place within seconds. And you can directly respond to comments and messages right there. No need to visit the platform. Do it all from Sprout Social.
- RSS Feed: need to keep track of what your organization or others publishes so that you can find it and schedule posts to your social channels? This feature is perfect for that. I never miss an article our magazines put out or forget to share them online.
- Tagging is your best friend when it comes to Analytics. If you develop a standard tagging protocol for each post that goes out, you can get amazingly granular in your campaign analysis.
- Some of the limits of APIs can make some things clunky. For example, when scheduling a post, Facebook's API doesn't allow any prepopulated text in the scheduler. So If I want to share a link to Facebook, Twitter and LinkedIn, I have to add a couple extra steps in my workflow.
- If you don't have the volume of content or community engagement, this tool is expensive. Sprout Social isn't a "starting" service. It's the service for robust social media management.
- When clicking the "send to compose" from the RSS Feed feature, it automatically copies the link and first sentence or two of the post to the clipboard. However, I NEVER use that as the text I put with a social post. And in most cases, I've read through the article in the feed reader and copied the text I want to use. The auto-copy feature overwrites my text. So I have to open up the article in a separate tab, go back to the Sprout Social tab, open up the compose window, go back to the tab, copy the actual quote or section I want to use to tease the article, go back to the Sprout tab and copy it, then schedule it out. It doesn't seem like much, but when you are scheduling a dozen or more articles at once to your calendar, this process can add a lot of time and extra clicks. Which means more opportunities for user error! Sprout Social didn't use to do this. An update in the last year suddenly added this "feature"...
- The reports Sprout Social offers are great. However, there are very limited customization options. I often end up with PDFs that are longer than necessary because of the way the export feature creates page breaks and leaves space. And there's no way to resize or edit them. Additional customization would be very helpful. And I have a feeling that might be in the Advanced Analytics paid add-on... :-D
Sprout Social allows us to neatly create and schedule a high volume of social posts/content for a large and growing list of clients. It is primarily used in our social media department. A handful of dedicated staff interact with and manage Sprout Social, collaborating and sharing duties in getting content up on multiple social platforms on a daily basis.
- Save time
- Save money
- Make our jobs easier
- Help avoid mistakes
- Help improve visibility and scope of live projects
- Interface could use a light update
- Rarely, multiple users accessing the same account may have issues
- Support is great most of the time with very few longer response times
June 10, 2021
Amazing platform if you have the budget!
I did the full trial period of Sprout Social while helping my company find social media management options. It was for use by the marketing department to handle a large volume of local-level social media pages.
- GREAT stats/metrics reporting.
- Easy social scheduling.
- Convenient social listening tool built in.
- Can handle many pages and mediums with ease and simplicity.
- It would be nice if it were a company subscription rather than priced per user.
June 02, 2021
Use Sprout Social for Your Team's Efficiency
Score 10 out of 10
Vetted Review
Verified User
We use Sprout Social to manage and curate social media posts for multiple clients. Sprout makes it easy for my marketing team to schedule posts for each of our clients on multiple social platforms, preview them, make changes, add other media, etc. Sprout also gives my team an overview of how well their posts are performing with regards to demographics, engagement, shares, impressions, etc. Using Sprout makes my team more efficient and productive.
- Let's you schedule posts across multiple platforms
- Provides a quick snapshot of the social engagement for your clients
- Allows my team to work more efficiently and manage social media for multiple accounts at once
- Sprout hasn't quite figured out how to let you schedule posts to Instagram
May 30, 2021
A Social Media Manager's Secret to Success
We use Sprout Social to schedule posts, tap into listening insights, and generate monthly reports for our leadership team. Additionally, Sprout is used daily for our unified inbox, which means that our social team has one place to go for checking messages/comments across all social platforms. Currently we set up reports to listen for keywords and important topics as a way to generate content ideas.
- I love the support I receive from Sprout and the focus on learning to improve.
- I love the ability to work with team members to approve content and also provide feedback before the content is pushed live.
- Scheduling is a breeze, thanks to the ability to duplicate and customize for each platform.
- There are a few API-restrictions, such as Facebook event co-host invitations or Instagram DMs that don't come through to our Sprout inbox. Fortunately, Instagram DMs are on their roadmap and will soon come through.
- The cost for premium analytics is a little steep. The capabilities are amazing, but the cost makes it difficult for social media managers to commit.
- In order to utilize all that Sprout has to offer, you have to dive into their learning portal.
We use Sprout Social to manage all of our social media accounts, track data, and collaborate about creative assets. We also offer it to clients to post content, follow through on strategy, and review analytics. This platform has enabled us to make our campaigns even more profitable. We'll never go back!
- Helps us understand our audience
- All-in-one management platform
- Allows us to welcome clients to improve their social channels
- Posts aren't always approved because of glitches
- Number of users is limited depending on the paid plan
- User interface takes some time to learn/understand
We are using Sprout Social across the whole organization for all our clients. It helps us schedule our clients' social media content, monitor their social feeds, as well as create reports.
- Reporting - I love how easy it is to generate a weekly, monthly, or quarterly report for the social media channels we mainly use (LinkedIn, Facebook, and Twitter).
- I very much like the tagging feature in Sprout. Tagging each piece of content we schedule helps us monitor the volume and type of posts we share with our clients.
- Saving evergreen content in the Assets Library has been a game-changer for us. Now, it's so easy to reuse and reshare content directly from the Assets Library into the calendar.
- I'd like to be able to add thumbnail images to the videos uploaded via Sprout.
- When scheduling the same post at the same time on multiple channels (LinkedIn, Facebook, Twitter), I would like to have the option to edit them individually without modifying the posts for the other channels.
May 22, 2021
Really Powerful Insights
Our social expert uses Sprout as a strategic listening tool to pull insights like share of voice, sentiment analysis, and trend info which informs a lot of our social content and new business strategy. My direct involvement has been scheduling social content for client approval.
- Pretty intuitive to use. I've had to take over scheduling when my colleagues are out and there's a very small learning curve in terms of accomplishing basic tasks like scheduling tweets.
- I like being able to customize workflows that work for our clients. We can schedule content as "waiting for approval" before they are scheduled so clients can weigh in before anything goes live.
- The insights I've seen have been helpful and informative in guiding our content and justifying our social strategies to clients and internal stakeholders.
- Still room for improvement in terms of API functionality with different social platforms, though I've seen growth made. Some small details are not as seamless. For example, if I want to tag someone on LinkedIn before scheduling, I have to do that after the post has been published within LinkedIn itself (not sure if this has changed).