Excellent display advertising tool.
We use StackAdapt as an advertising channel for our clients to generate more awareness with their ideal audience. It primarily serves as a …
Overview
What is StackAdapt?
StackAdapt, headquartered in Toronto offers their native advertising specialized DSP, supporting programmatic advertising with audience discovery, B2B targeting, and engagement analytics among other features.
Recent Reviews
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Reviewer Pros & Cons
- Audience targeting - there are so many options for both B2C and B2B audiences, from browsing behavior audiences to account-based marketing audiences t...
- Maybe I'm missing something, but I haven't seen anywhere on the platform that allows me to easily set up dynamic retargeting ads. I know it can be don...
Senior Digital Marketing Strategist
Trellis (Marketing and Advertising, 51-200 employees)
Product Details
- About
- Tech Details
What is StackAdapt?
StackAdapt offers their native advertising specialized DSP, supporting programmatic advertising with audience discovery, B2B targeting, and engagement analytics. The platform supports advertising campaign planning, execution, and analysis. Its contextual targeting enables the user to place ads next to content relevant to a reader of a website, to drive user engagement. Its Page Context AI and Keyword Rule Targeting in StackAdapt, helps users to identify where ads should appear across the web. The user builds a contextual strategy, input phrases and keywords, and StackAdapt will place ads on webpages with content that's relevant to the campaign.
Available channels include native, display, video, audio, connected TV, video game, and digital out-of-home (DOOH). DOOH offers marketers a unique opportunity to get their message out in an interactive and eye-catching way on digital screens.
Available channels include native, display, video, audio, connected TV, video game, and digital out-of-home (DOOH). DOOH offers marketers a unique opportunity to get their message out in an interactive and eye-catching way on digital screens.
StackAdapt Videos
Webinar - Mastering Data to Unlock Advanced Media-Buying Strategies
Programmatic and ABM for B2B Marketers [StackAdapt Webinar]
How Programmatic Powers Engaging Digital Out-of-Home Experiences [StackAdapt Webinar]
Transforming 1st-Party Data into Advertising Gold [StackAdapt Webinar]
StackAdapt Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
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Reviews and Ratings
(42)Attribute Ratings
Reviews
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May 30, 2024
Excellent display advertising tool.
We use StackAdapt as an advertising channel for our clients to generate more awareness with their ideal audience. It primarily serves as a top-of-funnel channel that we run along with other channels like Google and Meta ADS as a comprehensive marketing approach. It solves our need for a reliable display ADS platform with robust audience targeting capabilities, more control, and more trust that our ADS are placed on high-quality sites.
We used StackAdapt at [...] for our campaigns targeting users. (... owns ....) We were not able to get good ROI on the prospecting campaigns, but we got good returns for the retargeting campaigns. The problem with the prospecting campaigns was that we had a very huge audience segment to target. We should have some more third-party audience segments to target by looking at our business Niche. We are currently working with [...] on some new campaigns and looking forward to seeing how those work out. One thing about StackAdapt that we love is the customer service. They are always very responsive on the support team and always willing to help out in a timely manner.
May 30, 2024
Give StackAdapt a Try!
Love this tool to help with our programmatic ad buys. It's easy to use and gets us around other platforms minimum. I love how I can look at different units in the platform to see what works best for my budget. The audience insight tools are also super helpful to ensure my clients spend smartly.
In our e-commerce business, we use StackAdapt to address audience targeting, multi-channel advertising, campaign optimization, creative management, and attribution/reporting challenges. It helps with customer acquisition, retargeting, brand awareness, seasonal promotions, and product-specific campaigns, ensuring precise targeting, efficient management, and improved campaign performance across digital channels. It is a very versatile and cross functional tool.
May 30, 2024
Not the best, but it gets the job done.
We use StackAdapt as our DSP, most commonly for running programmatic display, audio (podcasts and commercials), and connected TV (including on specialty channels like Hulu, Disney+, etc.). They are currently the only CTV and programmatic audio vendor that we use, and we use them as a managed service. We have a StackAdapt rep who sets up and maintains the campaigns for us, and we pull our own reporting on performance via an API connection.
May 30, 2024
Ideal programmatic partner.
It offers a wide range of choices for audience targeting, including access to an extensive library of third-party audiences. The campaign setup is straightforward and well-organized, simplifying the creation and labeling of big accounts. Thanks to the targeted third-party audiences, targeting particular businesses and industries with constraints is much simpler.
The revenues and the quality of impressions have made learning a new platform well worth it.
StackAdapt is a versatile multi-channel advertising platform that allows us a lot of creative flexibility in our campaigns. We like the targeting options across all the channels and the ease of setting up and using the campaigns with advanced analytics/KPIs, so we need to see how our performance is.
April 01, 2024
Great tool for Programmatic Advertising!!
We've been using StackAdapt for programmatic advertising of our B2B clients as well as for our own businesses. The 3rd party data it gives is remarkable, a perfect source to use those lists and target them in the programmatic advertising campaign. We're using many other 3rd party tools to extract user's info, but now with StackAdapt, it's even not required. It has made our data management team's work a lot easier.
February 08, 2021
Home grown and easy-to-implement programmatic platform
We use StackAdapt for our programmatic media buys for our clients and our own agency. It is used by our PPC team specifically. The level of audience targeting and Account Based Marketing allow us to target a highly specific audience group across many different ad inventory vendors.
January 29, 2021
StackAdapt - A great tool for advertisers!
We use StackAdapt's self-serve platform on a daily basis to activate and manage digital advertising campaigns on behalf of many of our clients. As the leader of our media department, I've found that our Media Strategists tend to prefer the StackAdapt platform over others and have found it incredibly easy to navigate.
We utilize StackAdapt to target users for a health & beauty franchisee in order to drive local-level reservations at our clients' centers. We use it primarily for one client, thought we have tested a few others, and sent out RFPs for a few others. We chose StackAdapt as another DSP we used was not driving efficient results, and we knew there was a better "solution" out there.
October 07, 2019
StackAdapt delivered on all their promises
We deployed StackAdapt as a test of native advertising in a B2B agency environment. Would native advertising drive more, less, or the same traffic as other paid advertising. We used it for our agency but have not deployed it for our clients.
March 29, 2019
Honesty is the best policy.
StackAdapt is being used by our digital department, a team of three. We utilize StackAdapt for all native campaigns pertaining to multiple verticals, ranging from E-commerce, non-profit, hospitality, education, and entertainment. The business problem it addresses is that it allows team member access to manage and optimize our native buys, providing the team full control of the campaign.
March 22, 2019
Slick, Easy-to-Use, Great Reps
We use it to run a variety of video campaigns with a number of different objectives. We've leveraged StackAdapt for awareness campaigns, generating a large pool of users to then retarget at a later date with more targeted content, as well as boosting content for clicks in hopes on driving on-page conversions for clients.
March 21, 2019
StackAdapt are masters at native advertising
I've been working with StackAdapt for more than 4 years. I've always found the UI to be intuitive and easy to use. Performance has always been great, especially user engagement. The account team is second to none in their ability to support, advise, and problem solve. It's truly a great product that I would recommend adding to the tech stack for any digital marketing team.
We utilize StackAdapt to execute native advertising. The platform is seamless when it comes to building out creative directly into the platform that will dynamically insert into publisher sites.
March 19, 2019
Easy to Use Native Platform w/ Great Customer Service!
We use StackAdapt for running native ads. The customizable nature & in-platform photo resizing make it so the Digital Marketing team can handle everything without needing help from our Creative team.
March 18, 2019
StackAdapt: A Great Addition to Your Marketing Stack!
StackAdapt is used in our Digital Media department. We deploy it to traffic video and display assets to relevant audiences for our clients. It is a very accessible platform that makes scaling your media easy and efficient. We're very happy with the self-service nature of the platform and the full visibility we have into results.
March 18, 2019
Easy to Use, Even for Beginners
We use StackAdapt in both our paid media and earned media departments for native and display ads.
March 18, 2019
Lots of Good Layers With StackAdapt
At our company, the media department uses StackAdapt across a number of our clients. We use their platform mainly for their native video placements, as well as the ability to run those on custom targets StackAdapt creates based on keywords and site lists we provide. We have also used it to retarget users who have watched at least 50% of one of our promoted videos.
October 05, 2018
StackAdapt: Great Service, Positive ROI, and Great Partner
StackAdapt is used by our entire organization. We use it for retargeting advertising for ourselves and for clients.
October 05, 2018
StackAdapt Stacks Up Against the Competition
StackAdapt is the only native platform we use in our agency. Our team in the paid media department uses the platform to promote client content.