Adobe Test and Target is an A/B, multi-variate testing platform which Adobe acquired as part of the Omniture platform in 2009. It is now part of the Adobe Marketing Cloud. It offers tight integration with Adobe analytics and content management products.
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VWO
Score 8.9 out of 10
N/A
VWO is an A/B testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties. With its 5 capabilities Plan, Track, Test, Analyze, and Target, it brings the entire CRO (conversion rate optimization) process at one place. VWO helps online businesses follow the process- and data-driven conversion…
$49
per month
Pricing
Adobe Target
VWO
Editions & Modules
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Subscription
$99.00
per month
TESTING
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The classic VWO A/B testing solution
CONVERSION OPTIMIZATION
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The all-in-one platform for all your optimization needs
ENTERPRISE
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Customized solution with advanced AB testing and conversion optimization capabilities
Offerings
Pricing Offerings
Adobe Target
VWO
Free Trial
No
Yes
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
Yes
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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Adobe Target
VWO
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See helpful people who have experience with this product
Optimizely is best in class, but extremely expensive. We found Omniconvert and Convert to have some benefits, but fell short on interface and reliability. Adobe Target is possibly the most-expensive and the hardest, most-unpleasant to use and setup, so we'd never recommend it. …
VWO was our ultimate choice because we of the affordability. It also fell more in line with our use case of testing and not necessary for full personalization.
The way that the VWO technology works allows us to test on our clients websites and change presentations of pages without the visitor ever knowing or seeing any elements flash or move. We were unable to achieve that with the Optimizely platform and experienced flickering and …