From Google, the Google Tag Manager is a tag management application that facilitates creating, embedding, and updating tags across websites and mobile apps, thus gaining the benefits of data standardization and speed of deployment. Google touts an agency friendly system with multiple user access, and tools to improve tags performance like debugging, and rules, macros or automated tag firing. The Google Tag Manager also integrates with Google product DoubleClick. Moreover, Google Tag Manager is…
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Hotjar
Score 8.1 out of 10
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Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing.
The tool is used by digital analysts, UX designers, web developers and product marketers. Hotjar was acquired by Contentsquare September 2021, and is now a Contentsquare brand.
Digital Strategy, Marketing Automation, Online Marketing, CRO, Branding, Wordpress Development
Chose Google Tag Manager
Hotjar is a little different animal but is still very useful in terms of tracking. I think using Hotjar along with Google Tag Manager can provide additional levels of insight into user behavior and optimization opportunities that might otherwise be missed. I think these tools …
I've used other tools like Hotjar for website performance tracking and Tag Manager is nicer because it ties in with Google Analytics and allows you to specifically create the tags you want rather than watching to see what happens.
Google Tag Manager does what others can't for Google Ads, for example. That's why it's a must-have for any website owner who plans to market their website. In addition, it makes the implementation of various other tracking tools very simple.
Google Tag Manager is naturally the first one to implement as I use Google Analytics. However I do use the others too as they provide functionality that GTM doesn't. But you do also have to pay for some of these functions. I use these tools for growth hacker marketing, so …
Firstly, using GTM doesn't mean you can't use these other products if you choose. GTM is free, so there is no real "cost" to using it. The other products are meant for a slightly less technical audience, and they tend to do a better job of hand holding. The advantage for tag …
On most of my projects I never felt the need to use another Tag Management System. One client from a finance sector, wasn't able to use GTM because it is a cloud service. We were looking for TMS which would be possible to host in own infrastructure, but we haven't found any …
Hotjar can easily integrate with plenty of analytics and CRO tools. It fits in my tools stack well. It's super easy to set up and also I also like the highlights features on the user recordings as it saves me a lot of time and makes it smoother to share important insights with …
I liked the Hotjar User interface a little more and it seemed a little bit easier to set up. For some users with just the basic needs smart look was overly complicated. whereas in Hotjar everything you need is in one simple easy-to-view dashboard. Also, it offered more free …
Hotjar is better at taking screenshots from landing pages which help us better visualize clicks, scroll and mouse movements. With Hotjar, we can better see what users are doing on our landing pages. This way you'll have a much more accurate picture of how people arrive at …
The thing is I never used another tool like Hotjar before All my website analysis I made with Google Products before (Analytics, Tag Manager, Data Studio, etc..) But Hotjar really helps a lot to understand what my website means to my potential customers and even more, It allows …
Mouseflow matches nearly every feature that Hotjar offers – although, they may work a little differently. The most relevant difference is in data capture. Hotjar offers unlimited options for heat maps, recordings, forms and comments as long as you are a paying customer. In …
The free version of hotjar is still incredibly useful, not severely limited as some other products are. They are also willing to work with you if it is necessary to bill annually, and the full version opens up a lot more specific kinds of targeting for more in depth research …