Likelihood to Recommend Optimizely Feature Experimentation works really well for setting up feature flags with an easy UI for turning them on and off or ramping up a gradual rollout. It also works really well to set up split tests where you can split your traffic by percentage as well as almost any custom data attribute you wish to define. This is more for robust features and less for visual changes - Optimzely Edge or Web are better suited for that.
Read full review Optimizely Web Experimentation is appropriate if you have a big budget and your company is mature enough in experimentation to take all the advantage of a such an expensive price model. If you are just starting into AB testing, or not enough budget, I do not recommend Optimizely Web Experimentation, as it becomes quite frustrating to manage usage limits and technical set up to avoid extra charges.
Read full review Pros Its ability to run A/B tests and multivariate experiments simultaneously allows us to identify the best-performing options quickly. Optimizely blends into our analytics tools, giving us immediate feedback on how our experiments are performing. This tool helps us avoid interruptions. With this pairing, we can arrive at informed decisions quickly. Additionally, feature toggles enable us to introduce new features or modifications to specific user groups, guaranteeing a smooth and controlled user experience. This tool helps us avoid interruptions. Read full review Considers every kind of experiment from simple code change, code additions, code removal, javascript functions, CSS changes, and split landing redirects. Very friendly UC interface for easy navigation of implementation of pages, click events, experiment set up, and metric set up. The ability to let me know when something has reach stat sig without having to do complicated math on my own ability to carry UTM parameters through landing page redirects with a click of a button. Read full review Cons Splitting feature flags from actual experiments is slightly clunky and can be done either as part of the same page or better still you can create a flag on the spot while starting an experiment and not always needing to start with a flag. Recommending metrics to track based on description using AI Read full review Filtering capabilities in the reporting tab. To be able to filter based on a custom metric Tracking scroll depth within the reporting tab A more interactive graph within the reporting tab. Ability to manipulate there vs having to update the whole page Read full review Likelihood to Renew Because it's an incredible and essential tool for my line of work as a conversion optimization specialist. Really couldn't do my job nearly as effectively without it. It's paid for itself many times over and I feel like I'm only beginning to unlock the tools potential.
Read full review Usability All features that we used were pretty clear. They have a good documentation
Read full review Usability is mostly great. I like the WYSIWYG functionality and adding in real code is simple as well. It's easy to target specific pages or audiences. I've knocked a couple of points off because of how difficult it is to set up URL redirect experiments, confusion around creating pages, and lack of data that can be further analyzed.
Read full review Reliability and Availability I would rate Optimizely Web Experimentation's availability as a 10 out of 10. The software is reliable and does not experience any application errors or unplanned outages. Additionally, the customer service and technical support teams are always available to help with any issues or questions.
Read full review Performance I would rate Optimizely Web Experimentation's performance as a 9 out of 10. Pages load quickly, reports are complete in a reasonable time frame, and the software does not slow down any other software or systems that it integrates with. Additionally, the customer service and technical support teams are always available to help with any issues or questions.
Read full review Support Rating They always are quick to respond, and are so friendly and helpful. They always answer the phone right away. And [they are] always willing to not only help you with your problem, but if you need ideas they have suggestions as well.
Read full review Online Training The tool itself is not very difficult to use so training was not very useful in my opinion. It did not also account for success events more complex than a click (which my company being ecommerce is looking to examine more than a mere click).
Read full review Implementation Rating It’s straightforward. Docs are well written and I believe there must be a support. But we haven’t used it
Read full review In retrospect: - I think I should have stressed more demo's / workshopping with the Optimizely team at the start. I felt too confident during demo stages, and when came time to actually start, I was a bit lost. (The answer is likely I should have had them on-hand for our first install.. they offered but I thought I was OK.) - Really getting an understanding / asking them prior to install of how to make it really work for checkout pages / one that uses dynamic content or user interaction to determine what the UI does. Could have saved some time by addressing this at the beginning, as some things we needed to create on our site for Optimizely to "use" as a trigger for the variation test. - Having a number of planned/hoped-for tests already in-hand before working with Optimizely team. Sharing those thoughts with them would likely have started conversations on additional things we needed to do to make them work (rather than figuring that out during the actual builds). Since I had development time available, I could have added more things to the baseline installation since my developers were already "looking under the hood" of the site.
Read full review Alternatives Considered Optimizely Feature Experimentation is better for building more complex experiments than Optimizely Web. However, Optimizely Web is much easier to kickstart your experimentation program with as the learning curve is much lower, and dedicated developer resources are not always necessary (marketers can build experiments quickly with Optimizely Web without developers' help).
Read full review Overall, the tools we compared against were great, but we went with Optimizely because it has all the features we needed and has the market leadership that gave us trust we would be successful in our experimentation efforts.
Read full review Scalability had troubles with performance for SSR and the React SDK
Read full review While granted, I am not the one making the changes to deploy the software; it seems basically as simple as placing the optimized snippet on your site. If you place it in the header, it should reach across your entire site easily. I do think the test setup can be a bit temperamental at times, and having too many cooks in the kitchen can lead to errors. So, I would caution how many people have the access needed to make actual changes.
Read full review Return on Investment Experimentation is key to figuring out the impact of changes made on-site. Experimentation is very helpful with pricing tests and other backend tests. Before running an experiment, many factors need to be evaluated, such as conflicting experiments, audience, user profile service, etc. This requires a considerable amount of time. Read full review Customer retention: We've reduced subscription service client churn by 20%+ using optimized unsubscribe flows. Risk mitigation: Testing into full site redesigns has saved clients millions of dollars. Feature prioritization: Identifying what painted door changes add value has allowed developers to focus on changes that add hundreds of thousands or even millions to the bottom line. Read full review ScreenShots Optimizely Feature Experimentation Screenshots Optimizely Web Experimentation Screenshots