Adobe Advertising CloudFormerly Adobe Media Optimizer
Overview
What is Adobe Advertising Cloud?
AdobeAdvertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe…
Adobe Advertising cloud - An easy to use ad campaign management and marketing platform with strong Analytical features
best ad buying and management platform on the market
Highly-Intuitive Cloud Advertising and Marketing Content Easy Management Tool.
It is a very good, useful, and intuitive tool.
A Seamless Platform That Brings Various Engines Together But Has Its Share Of Issues
Good product, not right for us.
Adobe Advertising Cloud is the key to omni-channel customer acquisition
High functionality tool to satisfy all your marketing needs
Adobe Advertising Cloud - The next Influencer Social Marketing Platform for 2019
Almost total handling
Adobe Media Optimizer has "optimized" our company's ability to execute faster and with more reliability
Adobe Media Optimizer review.
Using Adobe Media Optimizer with Omniture across thousands of Accounts
Adobe Media Optimizer - The Ins and Outs
Popular Features
- Ad campaign creation (9)7.171%
- Ad deployment (9)7.171%
- Ad display and retargeting segmentation (9)5.353%
- Display advertising (9)4.848%
Pricing
What is Adobe Advertising Cloud?
AdobeAdvertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe Analytics.
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Demos
Adobe Symposium 2018 - Mumbai
Features
Ad Network Integration
Integration with main ad networks, and exchanges to make accurate media buys.
- 6.9Data Transfer(8) Ratings
Transfer of data to ad exchanges to match third-party to segments.
- 6.5DSP integration(8) Ratings
Integration with DSP platforms for ad buying
Ad Campaigns
Features related to creating and deploying ad campaigns.
- 7.1Ad campaign creation(9) Ratings
Allows users to programmatically create ads and build new campaigns within the tool.
- 7.1Ad deployment(9) Ratings
Allows users to quickly and easily deploy new ad campaigns from within the tool.
- 4.8Display advertising(9) Ratings
Supports banner and rich media display ads, including video, audio, mobile, etc.
- 5.3Ad display and retargeting segmentation(9) Ratings
Allows users to display and retarget ads to audience segments based on demographics, location, account, role, or other profile aspects.
- 5.3Sequence targeting(8) Ratings
Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.
Ad Reporting & Analytics
Features related to reporting on and analyzing advertisements.
- 6.3Ad dashboards(9) Ratings
Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.
- 5.9Ad performance reports(9) Ratings
Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)
- 7.4Ad conversion tracking(7) Ratings
Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.
- 6.7Ad attribution reporting(8) Ratings
Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.
- 7.7Cross-channel ad management(8) Ratings
Provides an integrated view or control panel that allows users to manage their ad campaigns across a variety of platforms in one place.
- 7.3Ad forecasting and optimization(8) Ratings
Ad forecasting models predict campaign performance to assist with optimization.
Product Details
- About
- Competitors
- Tech Details
- FAQs
What is Adobe Advertising Cloud?
Adobe Advertising Cloud Video
Adobe Advertising Cloud Competitors
Adobe Advertising Cloud Technical Details
Operating Systems | Unspecified |
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Mobile Application | No |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(115)Attribute Ratings
Reviews
(1-13 of 13)- Centralised reporting on ad accounts.
- Centralised management of ad accounts.
- Bulk editing across ad accounts.
- The UI was very slow and unresponsive, especially on larger data sets.
- Newer platform features would take awhile to trickle through to Adobe Ad Cloud.
- Lacked all the auction time signals that platform side bidding offers.
Adobe Advertising cloud - An easy to use ad campaign management and marketing platform with strong Analytical features
- Audiences segmentation.
- Content and data integration.
- Dynamic ads campaign creation.
- Ad optimization and multivariate testing.
- Analytics.
- learning is required for implementation of multiple modules.
- Price could be made affordable for small business owners.
- Platform has a plethora of features which require intensive training to get used to it.
best ad buying and management platform on the market
- advertising campaigns
- Optimization of PPC
- Optimization of SEA
- Search optmization
- SEA
- PPC
- Content marketing functionalities via Cloud service.
- Easy campaign management on Cloud service.
- Marketing Ads management.
- Sales reports production.
- The Adobe tool is great but the Cloud operations may be not easy to the beginners.
- Collecting different sales reports across the Cloud services is a huge task.
- The insights collected are not easy to analyze.
It is a very good, useful, and intuitive tool.
- I like the ability to produce many ads that stay optimized.
- It saves us a lot of time and effort.
- The ability to massively upload changes across multiple campaigns.
- It has an excellent user interface that makes it easy to plan and plan campaigns and budget levels.
- It is somewhat complicated to be able to integrate the visualization component with Adobe Reports and Analytcs, I think it is almost impossible to do it.
- The processes to configure and implement could be more agile.
- An all in one solution for so many things that range from advertising campaigns to pushing out content to PPC.
- Integration for many channels without much setup, this includes lesser known search engines and various social media partners.
- Automation for delegating many tasks that can be a hassle to accomplish.
- Adobe Media Optimizer has incredibly slow customer support, be prepared to spend at least a week waiting for a reply from them.
- You will need lots of training from Adobe for Adobe Media Optimizer as this program is very complex and unfortunately after the training period ends it becomes much harder to get most things done without reaching out to Adobe.
- Too many bugs and quirks, for instance, I had to open a different browser just to get Adobe Media Optimizer to work, I use Chrome and its supported everywhere else.
High functionality tool to satisfy all your marketing needs
- Using one platform I can manage my campaigns across multiple channels like social media, email marketing and even ad placements on specific websites.
- The Adobe Analytics provides site data with audience segmentation to help make better-targeted decisions for clients.
- The initial learning curve with such exhaustive software tools can be very daunting.
- Some of the automation scripts for managing workflows can be made more intuitive.
- Automation - One of Adobe Marketing Cloud’s amazing marketing solutions is Adobe Campaign. This allows users to implement marketing automation to increase their campaign productivity and deliver an amazing customer experience. I can even set up users so they can build individual customer profiles based on the interests, actions, and preferences that are tracked through different marketing channels.
- A/B Split Testing – Most platforms have this now and most do not know how to even use it. However, the only way for a user to know how their marketing can be improved is to get a clear idea of how it is performing. But if all their data is in separate locations, it’s difficult to know which image, text or video is leading to sales or conversions. Adobe Marketing Cloud helps with keeping all of this clear for everyone on board.
- Social Analytics – when you or your customers are looking to improve their social marketing results, this platform offers Adobe Social, which is a social management platform that allows users to monitor conversations, promote and publish content, and analyze and engage with followers. One of the best parts is that the system automatically attaches tracking codes to users’ social content to identify what content drives engagement. It is a very powerful tool.
- Hard to learn - It is not one of those plug and play programs. It is very confusing, even to seasoned program specialists like myself. There were a few times I literally felt like I was pulling my hair out trying to get things to run correctly.
- Price - They claim it is set up for small to large companies, but when you check all the other programs out there, their pricing is steep. Adobe has always been that way-- they are really not for the beginners and don't care about the newbies.
- Time Consuming - if you are a newbie, the learning that is involved just to get up and running can take a full week. The only cheat I can give a newbie is that there are tons of others on Youtube that feel the same way and now there are great tutorials out there that can help you over a learning curve.
Almost total handling
- It has multiple customized report templates.
- It allows us to make personalized simulations based on number of clicks, impressions and expenses.
- It has a great technical support that answers all the doubts quickly and clearly.
- High price. Although it is very functional and you can improve profit margins the product itself is expensive.
- It is complicated to use. You need a lot of time and dedication to learn how to use it.
Adobe Media Optimizer review.
- Clear view of marketing campaigns performance across multiple channels.
- Easier integration with other Adobe tools, as well as 3rd party tools, would be nice.
- Integration across other Adobe solutions like Omniture
- Dynamically optimize based upon analytics KPIs
- Aggregate data and report based on various segementations
- At the time it was missing some of the features available with Marin Software and Kenshoo regarding keyword filtering and the ability to quickly add new keywords.
Adobe Media Optimizer - The Ins and Outs
- The implementation process is very streamlined as far as single site implementation. Once installed and your desired tracking metrics are rolling in. It is easy for you to build your portfolios to be modeled to achieve these goals and do it in the most efficient way.
- The reporting aspect of the program also is one of its greatest benefits. No longer do you have to base the success of a paid search campaign on blurry metrics like CTR and SERP rankings. Media optimizer gives you the ability to track complete conversions all the way back to the paid ad that resulted in conversion, as well as the keyword that was searched.
- Before the actual optimization process begins, and the dollars start being spent, there is a period of learning for the tool that allows it to conduct hypothetical, but statistical based modeling that allows you to see what sort of optimization to expect before turning on the tool and spending actual budget.
- Initial code implementation can be difficult, depending on the size and style of the website you are trying to implement it on. Use of the new Adobe Dynamic Tag Manager can make this project significantly easier.
- We experienced difficulty initially when we were hard coding the javascript onto the site while others were making website changes and this sometimes resulted in data inaccuracies.
- The process from inception to actually getting your website actually up and running with the optimizer engine can be lengthy, especially when doing several sites concurrently. For smaller applications I can see this taking a much shorter time frame, but can be quite time consuming for multiple websites.
Adobe Media Optimizer is good, if you don't care about control.
- The ability to automate our bids was very useful, so that we wouldn't have to focus on it.
- While it took awhile at first, the bid strategies worked to varying degrees of success. This allowed us to have different strategies based on the categories of our products and other factors.
- The ability to create Text Ads based on your Data Feed (Advanced Campaign Management) was also super useful.
- the UI was horrible and slow, and generally not very user friendly. Just trying to do something was a chore, because of the how bad the UI was.
- Documentation and Support left a lot to be desired. Had a hard time finding out how to do something on our own, so we had to email our rep a LOT. Whatever little documentation they had, had very little information.
- Very slow to react to budget changes. We would have budget cuts and budget increases, and while making changes in the UI, it seemed like it took a week for the changes to take affect. That can't happen in a fast moving industry like ours.
- Implementation was a HUGE pain in the ass.
Also, FYI, it was the last to market (of the major vendors we reviewed) to support the new Google Shopping.