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Basis DSP from Centro is a programmatic ad buying platform supporting digital advertising buying and placement across varying channels. Since the acquisition of SiteScout the platform also contains technology from the SiteScout AdServer.A Great, User-Friendly DSPThe digital marketing department of BRAINTRUST uses Basis DSP for our display advertising buys, including standard display as well as video display and connected TV. Using the platform allows us to self-manage our digital campaigns.,Offers great third-party targeting options User-friendly platform Easy to set up retargeting campaigns Tracks revenue and conversions in platform,Conversion HTML pixels could be easier to set up revenue tracking on No using existing customer lists in the platform Doesn't accurately report in Google Analytics even with UTM codes,8,Profitability of the digital marketing department has increased YOY Allows more control over display advertising Cuts costs of using outside vendors to run display campaigns,Google Marketing Platform (formerly DoubleClick),BothBasis DSP ReviewWe use Basis DSP for our programmatic advertising for our agency and for our clients.,Native Advertising Audience Prospecting and reach Hyperlocal Targeting,Takes a bit to understand programmatic and to how campaigns are ran Reporting could be sexier, it downloads into an Excel sheet, pretty basic Insights into targeting demographics,9,It is helpful to see current to the second ROI for each campaign,Both,2,2,accessing 12+ exchanges Third party audiences Campaign achievements,Native advertising Private Market Place Deals,Search Remarketing so we don't have to use Adwords,10,Not Sure,Price Product Features Vendor Reputation Positive Sales Experience with the Vendor Third-party Reviews,Having "trial" periods which each vendor so we can really dive in to see if the service would achieve our needs and goals. Trials usually average 7 days which is just not enough time.,Implemented in-house,Yes,figuring our which third-party audiences we wanted to choose implementing which tactic was appropriate for the clients needs,9,10,Yes,We meet each week with our dedicated account rep. When we have new campaigns or launches our rep makes her self-available for any last minute questions, pushes, campaign overlook to make sure we are set up for success. Our company has two people who use the DSP daily and one has progressed in knowledge much faster than the other individual and our rep makes time for both of us and goes with the pace so no one is left behind.,Campaign building Pulling reports Campaign management,Different ad formats, understanding the other third party services to upload the ad and then import into the DSP Understanding some of the detailed reporting like cross device,9A good beginner DSPWe used Basis for our programmatic offering where we sold audience extension campaigns to our advertising clients as part of our digital package. We offered display, mobile and video products in order to expand our digital inventory beyond what we could offer between our owned and operated sites.,Solid, simple real time bidding. Excellent customer support. Creative upload feature works well. Groups campaigns in an easy to understand way.,Reporting. We have lots of issues with the amount of information available to us. We've had to make special requests to get reports for a campaign's lifetime because the system times out pulling large amounts of data. If you're a save-and-stitch kind of person it might be okay for you. Transparency. Checking site lists and would get lots of generic site bundle names with no real idea where are impressions were actually being served.,4,We've been able to generate a substantial amount of revenue but the drawback was that we had to hire another full time staff member to handle the manual campaign pacing and reporting.,B2CSiteScout: Full Control and Customizations, Complicated InterfaceWe began using SiteScout as one of many self-serve ad platforms to test the usability and cost of each. We serve display ads through the SiteScout platform, which allows us to upload our own creative and target websites by category. The platform offers a truly self-serve experience, with complete customization and full control over our ad performance and objectives.,Control over ads - We are able to completely customize our campaigns and targeting methods from start to finish. The platform is completely self-managed and no interaction with a rep is needed to get ads up and running. Display network - The display network offered a wide variety of options, with thousands of available placements. Low cost - Our cost was comparable to Google AdWords, which is very affordable on both a CPC and CPM basis. Targeting - We were able to target based on behaviors and demographic information, which helped us ensure our budget was only being spent on a relevant audience.,User Interface - The user interface is very difficult to learn and use, despite frequent and necessary interaction with it on a daily basis. There are sparse training materials available, and there is a steep learning curve to understand the platform. Reporting Function - There are really no built in reporting dashboard features, and I had to manually pull out all of the data I wanted and plug it into another dashboard. The interface could be improved significantly by adding more data analysis, with the ability to manipulate the data by campaign.,8,Affordable display option - The SiteScout platform runs comparable to other self-serve display platforms, and offers a very large network from which to choose. More visibility for our brand - We've used SiteScout as an awareness tactic, and received millions of impressions at a reasonable cost.,Quantcast Advertise and Criteo,B2C
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Basis DSP
11 Ratings
Score 8.1 out of 101
TRScore

Basis DSP Reviews

Basis DSP
11 Ratings
Score 8.1 out of 101
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Reviews (1-4 of 4)
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Megan Schutz profile photo
October 16, 2018

Basis DSP Review: "A Great, User-Friendly DSP"

Score 8 out of 10
Vetted Review
Verified User
Review Source
The digital marketing department of BRAINTRUST uses Basis DSP for our display advertising buys, including standard display as well as video display and connected TV. Using the platform allows us to self-manage our digital campaigns.
  • Offers great third-party targeting options
  • User-friendly platform
  • Easy to set up retargeting campaigns
  • Tracks revenue and conversions in platform
  • Conversion HTML pixels could be easier to set up revenue tracking on
  • No using existing customer lists in the platform
  • Doesn't accurately report in Google Analytics even with UTM codes
Basis DSP is a great platform for launching display campaigns, offering great third party targeting options. It is easy to optimize campaigns, set up remarketing and use the private marketplace. I wish it was easier to set up revenue tracking with the HTML Conversion Tag, but if you're using the image pixel, it is much easier (not all of our clients can use this option though). I'd also like if there wasn't an extra charge for using our own customer lists (email, device ID, etc).
Read Megan Schutz's full review
Dallas Keefe profile photo
October 16, 2018

"Basis DSP Review"

Score 9 out of 10
Vetted Review
Verified User
Review Source
We use Basis DSP for our programmatic advertising for our agency and for our clients.
  • Native Advertising
  • Audience Prospecting and reach
  • Hyperlocal Targeting
  • Takes a bit to understand programmatic and to how campaigns are ran
  • Reporting could be sexier, it downloads into an Excel sheet, pretty basic
  • Insights into targeting demographics
Ability to reach people outside of Google and Facebook, you get to access over 12 exchanges.
New cross device capabilities
Native Advertising
Connected TV
Retargeting
Read Dallas Keefe's full review
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October 17, 2018

Basis DSP Review: "A good beginner DSP"

Score 4 out of 10
Vetted Review
Verified User
Review Source
We used Basis for our programmatic offering where we sold audience extension campaigns to our advertising clients as part of our digital package. We offered display, mobile and video products in order to expand our digital inventory beyond what we could offer between our owned and operated sites.
  • Solid, simple real time bidding.
  • Excellent customer support.
  • Creative upload feature works well.
  • Groups campaigns in an easy to understand way.
  • Reporting. We have lots of issues with the amount of information available to us. We've had to make special requests to get reports for a campaign's lifetime because the system times out pulling large amounts of data. If you're a save-and-stitch kind of person it might be okay for you.
  • Transparency. Checking site lists and would get lots of generic site bundle names with no real idea where are impressions were actually being served.
Basis DSP would be well suited for smaller programmatic buyers with short campaign lengths and clients who are not super concerned with site transparency as well as people new to the programmatic space. Centro, owners of Basis, will also try to push you into selling campaigns their way (focusing on budget-based buying) so if you have existing campaign workflows you'll likely have issues trying to adopt their product to your existing workflow.
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May 23, 2018

Basis DSP Review: "SiteScout: Full Control and Customizations, Complicated Interface"

Score 8 out of 10
Vetted Review
Verified User
Review Source
We began using SiteScout as one of many self-serve ad platforms to test the usability and cost of each. We serve display ads through the SiteScout platform, which allows us to upload our own creative and target websites by category. The platform offers a truly self-serve experience, with complete customization and full control over our ad performance and objectives.
  • Control over ads - We are able to completely customize our campaigns and targeting methods from start to finish. The platform is completely self-managed and no interaction with a rep is needed to get ads up and running.
  • Display network - The display network offered a wide variety of options, with thousands of available placements.
  • Low cost - Our cost was comparable to Google AdWords, which is very affordable on both a CPC and CPM basis.
  • Targeting - We were able to target based on behaviors and demographic information, which helped us ensure our budget was only being spent on a relevant audience.
  • User Interface - The user interface is very difficult to learn and use, despite frequent and necessary interaction with it on a daily basis. There are sparse training materials available, and there is a steep learning curve to understand the platform.
  • Reporting Function - There are really no built in reporting dashboard features, and I had to manually pull out all of the data I wanted and plug it into another dashboard. The interface could be improved significantly by adding more data analysis, with the ability to manipulate the data by campaign.
SiteScout definitely takes some dedicated time to learning the platform and keeping up with ad maintenance and optimizations, but the platform allows for seemingly endless options on targeting, campaign structure, budgeting and creative. Overall, the SiteScout platform is well-suited for an experienced PPC professional, who wants to experiment with a large display platform that offers a great deal of customization.
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Feature Scorecard Summary

Data Transfer (1)
9
Ad campaign creation (4)
8.8
Ad deployment (4)
8.7
Display advertising (4)
9.0
Ad display and retargeting segmentation (4)
8.4
Sequence targeting (2)
6.0
Ad dashboards (3)
5.7
Ad performance reports (4)
6.2
Ad conversion tracking (4)
6.4
Ad attribution reporting (2)
7.5
Cross-channel ad management (2)
7.5
Ad forecasting and optimization (3)
5.3

About Basis DSP

Basis DSP from Centro is a programmatic ad buying platform supporting digital advertising buying and placement across varying channels. Since the acquisition of SiteScout the platform also contains technology from the SiteScout AdServer.

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Basis DSP Technical Details

Operating Systems: Unspecified
Mobile Application:No