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Basis DSP

Score9 out of 10

24 Reviews and Ratings

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What is Basis DSP?

Basis from Basis Global Technologies (formerly Centro) is a programmatic ad buying platform supporting digital advertising buying and placement across varying channels. Since the acquisition of SiteScout the platform also contains technology from the SiteScout AdServer.

Categories & Use Cases

Reviews

What users are saying about Basis DSP.
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Basis is GREAT

Incentivized
Darrell CantyView profile
Digital Marketing Analyst in Marketing at Comporium (1001-5000 employees employees)

Use Cases and Deployment Scope

Basis addresses business problems related to programmatic advertising by offering a comprehensive platform for planning, executing, and optimizing digital ad campaigns. It helps us reach our target audience more effectively, manage budgets efficiently, and make data-driven decisions for better campaign performance.

Pros

  • Ease of use
  • detailed reporting
  • easy optimizations

Cons

  • Better reporting
  • a detailed guide on how to run the platform
  • better user support

Return on Investment

  • makes managing campaigns more efficient
  • leads to better audience segmentation
  • real time analytics lead to better business decisions

Basis - By Centro For Digital Marketers

Incentivized
Seth MariscalView profile
Media Director in Marketing at Godfrey (51-200 employees employees)

Pros

  • The platform is very easy to learn
  • Access to great inventory
  • Very competitive pricing

Cons

  • Managed service is a little pricey and tends to have slightly lower performance
  • interface is very 90's, could use a real facelift purely from an aesthetic perspective
  • Reports are continually being updated but could use some refinement in output for client-facing reports

Return on Investment

  • We have over tripled our programmatic spend thanks to the performance we've managed to achieve on the basis of platform
  • Shifting over to base it says also allowed us to cut our CPM to half or less

Very good for programmatic begginers

Incentivized
Kimberly SmithView profile
Director digital in Marketing at Ogilvy (10,001+ employees employees)

Pros

  • Great coverage in the USA. You can acquire users at very cheap CPAs with low CPMs as well
  • Not enough supply on Tier2 countries. If you want to target european users, I would use other DSPs
  • Very good anti fraud controls on the platfrom

Cons

  • Impressions served on the platfrom usually have low viewability scores.
  • No cookie matching technology so match rates bewteen desktop and mobile is low on the platform
  • Needs better performance solutions, retargeting and conversion product development

Return on Investment

  • Good margins improving ROI
  • It has diversified our DSP portfolio, which is great for the company
  • Not a lot of fraud issues which are usually very time consuming, so having none of them improves ROI by liberating time from the team to focus on other key issues

Alternatives Considered

SmartyAds DSP

Solid Agency DSP

Incentivized
Gabriela BandView profile
Sales Specialist in Sales at Ogilvy (10,001+ employees employees)

Pros

  • It's very easy to use.
  • Easy to AB test multiple creatives.
  • All creative types supported (video, native, display, audio).

Cons

  • Notification system should be improved.
  • Reporting should be more granular and more dimensions.
  • They should build an API to check costs on an hourly basis.

Return on Investment

  • Their fees are low, so that is ROI positive.
  • CTRs are low, impacting our margins in a bad way.
  • We are able to get scale for our campaigns, complete budgets and increase total budgets and profits.

Alternatives Considered

AppNexus, OpenX and AppLovin

Basis DSP is a game changer!

Incentivized
Matt Kennicott
Vice President of Communications at The Waite Company (11-50 employees employees)

Pros

  • Basis DSP does a great job of keeping their clients informed of new and upcoming features on their platform. They regularly host webinars to help keep their clients informed of what's up and coming and how to use new features.
  • Client relations with Basis is incredible. They're available on a regular, consistent basis. In addition, they check in throughout the on boarding process and beyond to help their clients understand they system.
  • The analytics tracking capabilities built into Basis DSP is fantastic. They provide many different options on how to pull and organize reports for clients.
  • The additional training offered through Centro Institute is fantastic, especially for beginners. Going to Chicago and training at the headquarters for a couple of days has helped with my company's success in building a programmatic advertising clientele list and building successful campaigns.

Cons

  • If someone has never used a DSP before, they're going to need a lot of hands on training. As with any system, it's important that those who decide to use Basis commit to training and using the system as much as possible.
  • One thing I would like to see more of is planning capabilities. I'd like to be able to look at the data I need specific to my geographic locations, rather than at the national level.

Return on Investment

  • Basis DSP has allowed us to grow an entirely new client base. The way people are receiving information has shifted to largely digital today. Without basis, we would be missing out on a large and growing market segment in every field in which we work.
  • Basis DSP has also allowed us to further grow existing client accounts. Where we had mainly worked in traditional PR and outreach ways for existing clients, we are now able to add programmatic campaigns to the list of options for who they would like to reach.

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