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Basis DSP

Basis DSP
Formerly Centro DSP

Overview

What is Basis DSP?

Basis from Basis Global Technologies (formerly Centro) is a programmatic ad buying platform supporting digital advertising buying and placement across varying channels. Since the acquisition of SiteScout the platform also contains technology from the SiteScout AdServer.

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Learn from top reviewers

Basis is GREAT

Rating: 9 out of 10
December 29, 2023
IncentivizedVetted ReviewVerified User
Basis addresses business problems related to programmatic advertising by offering a comprehensive platform for planning, executing, and optimizing digital ad campaigns. It hel...
Continue reading
Darrell Canty
Analyst - Marketing
Digital Marketing Analyst
Comporium
Basis DSP1 year of experience
Verified on LinkedIn

Basis - By Centro For Digital Marketers

Rating: 10 out of 10
October 25, 2021
IncentivizedVetted ReviewVerified User
We use it as our primary self-serve DSP for all the programmatic campaigns that we currently running for our clients. It allows us to run highly successful programmatic campai...
Continue reading
Seth Mariscal
Director - Marketing
Media Director
Godfrey
Basis DSP5 years of experience

Very good for programmatic begginers

Rating: 6 out of 10
May 27, 2021
IncentivizedVetted ReviewVerified User
Basis [DSP] is used by the user acquisition team on our company to acquire new users. We do not use it for retargeting as other DSPs have more complete solutions with cookie m...
Continue reading
Kimberly Smith
Director - Marketing
Director digital
Ogilvy
Basis DSP1 year of experience

Solid Agency DSP

Rating: 7 out of 10
October 4, 2019
IncentivizedVetted ReviewVerified User
We are using Basis a DSP to run campaigns for our clients. It's an easy to use DSP, which is great for agencies that lack deep programmatic knowledge. Our programmatic trading...
Continue reading
Gabriela Band
Manager - Sales
Sales Specialist
Ogilvy
Basis DSP2 years of experience

Basis DSP is a game changer!

Rating: 10 out of 10
March 20, 2019
IncentivizedVetted ReviewVerified User
Basis DSP has changed the game for my company. We are now positioned to be a leader in the digital communications arena for years to come with the addition of the platform to ...
Continue reading
Matt Kennicott
Executive - Other
Vice President of Communications
The Waite Company
Basis DSP2 years of experience
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Product Demos

#OptionsTrading - Basis Web Demo || Quantsapp Web tutorial (Hindi)

YouTube

DEMO FINGERPRINT BASIS WEB

YouTube

SAP BASIS Demo- A short Presentation

YouTube

SAP BASIS DEMO SESSION BY +916305587970

YouTube

How to do Choice Filling in JEE Mains Counselling? |

YouTube

SAP Basis Training video DEMO 2012.wmv

YouTube
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Product Details

What is Basis DSP?

Basis DSP Video

Introducing Basis Assistant

Basis DSP Competitors

Basis DSP Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Basis from Basis Global Technologies (formerly Centro) is a programmatic ad buying platform supporting digital advertising buying and placement across varying channels. Since the acquisition of SiteScout the platform also contains technology from the SiteScout AdServer.

Adobe Advertising Cloud, Google Marketing Platform, and OpenX are common alternatives for Basis DSP.

The most common users of Basis DSP are from Small Businesses (1-50 employees).
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Comparisons

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Reviews From Top Reviewers

View all reviews
(1-5 of 14)

Basis is GREAT

Rating: 9 out of 10
Incentivized
December 29, 2023
Use Cases and Deployment Scope
Basis addresses business problems related to programmatic advertising by offering a comprehensive platform for planning, executing, and optimizing digital ad campaigns. It helps us reach our target audience more effectively, manage budgets efficiently, and make data-driven decisions for better campaign performance.
Pros
  • Ease of use
  • detailed reporting
  • easy optimizations
Cons
  • Better reporting
  • a detailed guide on how to run the platform
  • better user support
Likelihood to Recommend
You want to streamline and automate your programmatic advertising efforts. Basis DSP is designed to simplify the process of buying and managing digital ad inventory programmatically, making it well-suited for organizations seeking efficiency in their advertising workflows.

Basis - By Centro For Digital Marketers

Rating: 10 out of 10
Incentivized
October 25, 2021
SM
Seth Mariscal
Media Director
Godfrey (Marketing & Advertising, 51-200 employees)
Vetted Review
Verified User
Basis DSP
5 years of experience
View profile
Use Cases and Deployment Scope
We use it as our primary self-serve DSP for all the programmatic campaigns that we currently running for our clients. It allows us to run highly successful programmatic campaigns that generate high ROI while maintaining reasonable CPM. It is mostly managed by one team but the broader agency is aware that they are the partner we are using.
Pros
  • The platform is very easy to learn
  • Access to great inventory
  • Very competitive pricing
Cons
  • Managed service is a little pricey and tends to have slightly lower performance
  • interface is very 90's, could use a real facelift purely from an aesthetic perspective
  • Reports are continually being updated but could use some refinement in output for client-facing reports
Likelihood to Recommend
Basis is actually very versatile and scalable. As long as you are spending about $10,000 a month on programmatic, I have found it to be equally easy to use on small campaigns as well as large. If you aren't running enough programmatic campaigns to justify the cost of basis, then it would be hard to make the recommendation to learn the platform and implement it. But if you are, they have amazing training materials and the support we got is outstanding.

Very good for programmatic begginers

Rating: 6 out of 10
Incentivized
May 27, 2021
Use Cases and Deployment Scope
Basis [DSP] is used by the user acquisition team on our company to acquire new users. We do not use it for retargeting as other DSPs have more complete solutions with cookie matching technology and Basis lags on those features.
Basis [DSP] helps us get more users into the funnel and also for app install campaigns with minimal effort and good coverage on the North American market.
Pros
  • Great coverage in the USA. You can acquire users at very cheap CPAs with low CPMs as well
  • Not enough supply on Tier2 countries. If you want to target european users, I would use other DSPs
  • Very good anti fraud controls on the platfrom
Cons
  • Impressions served on the platfrom usually have low viewability scores.
  • No cookie matching technology so match rates bewteen desktop and mobile is low on the platform
  • Needs better performance solutions, retargeting and conversion product development
Likelihood to Recommend
I would recommend Basis [DSP] for specific clients. Boutique agencies that do not require very complex programmatic solutions are the best fit. It is not very well suited for very big clients that want to run multicountries campaigns with objectives that are very much performance focused.
Their dashboard is very good and the platform is easy to use so new entrants to programmatic will find it very useful.

Solid Agency DSP

Rating: 7 out of 10
Incentivized
October 04, 2019
GB
Gabriela Band
Sales Specialist
Ogilvy (Internet, 10,001+ employees)
Vetted Review
Verified User
Basis DSP
2 years of experience
View profile
Use Cases and Deployment Scope
We are using Basis a DSP to run campaigns for our clients. It's an easy to use DSP, which is great for agencies that lack deep programmatic knowledge. Our programmatic trading team and account management teams are using it and it helps us scale our programmatic campaigns to make sure we are able to fulfill our client's budgets and deliver the results they need.
Pros
  • It's very easy to use.
  • Easy to AB test multiple creatives.
  • All creative types supported (video, native, display, audio).
Cons
  • Notification system should be improved.
  • Reporting should be more granular and more dimensions.
  • They should build an API to check costs on an hourly basis.
Likelihood to Recommend
Basis strength relies on their great customer service and their ability to run almost any campaign and be able to test and optimize. However, the results on the end are not that good. In general, the CTRs are a bit low compared to the standard we get on other DSPs. It's not clear if the issue lies in their technology or their pool of inventory, but the issue is still there.

Basis DSP is a game changer!

Rating: 10 out of 10
Incentivized
March 20, 2019
MK
Matt Kennicott
Vice President of Communications
The Waite Company (Public Relations and Communications, 11-50 employees)
Vetted Review
Verified User
Basis DSP
2 years of experience
Use Cases and Deployment Scope
Basis DSP has changed the game for my company. We are now positioned to be a leader in the digital communications arena for years to come with the addition of the platform to our capabilities. Basis is easy to use, easy to understand, and is a leader in their field. The innovations and new features they roll out on a regular basis helps my firm provide the best of traditional and new programmatic campaigns to our clients on a consistent basis. We are always excited to be able to tell our clients about new ways to promote their businesses and interests by using programmatic advertising, and specifically Basis DSP. Basis also offers excellent customer support and service. Our customer success manager is one of the best I've ever worked with in any industry. I highly recommend Basis DSP to any business looking at using their products.
Pros
  • Basis DSP does a great job of keeping their clients informed of new and upcoming features on their platform. They regularly host webinars to help keep their clients informed of what's up and coming and how to use new features.
  • Client relations with Basis is incredible. They're available on a regular, consistent basis. In addition, they check in throughout the on boarding process and beyond to help their clients understand they system.
  • The analytics tracking capabilities built into Basis DSP is fantastic. They provide many different options on how to pull and organize reports for clients.
  • The additional training offered through Centro Institute is fantastic, especially for beginners. Going to Chicago and training at the headquarters for a couple of days has helped with my company's success in building a programmatic advertising clientele list and building successful campaigns.
Cons
  • If someone has never used a DSP before, they're going to need a lot of hands on training. As with any system, it's important that those who decide to use Basis commit to training and using the system as much as possible.
  • One thing I would like to see more of is planning capabilities. I'd like to be able to look at the data I need specific to my geographic locations, rather than at the national level.
Likelihood to Recommend
Basis DSP is well suited to every type of campaign imaginable. My firm specializes in outreach and education campaigns and we use Basis DSP in order to turn people out to events and to take specific actions. Basis has changed how we do business for the better. The hyperlocal campaigns, native campaigns, and audio campaigns have all added excellent additional capabilities to our tool box and have allowed us to complete very compelling campaigns for our clients.
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