AdParlor

AdParlor is a data-driven digital media strategy and execution platform offered by Fluent. According to the vendor, it aims to help brands unlock growth through performance marketing solutions. AdParlor caters to brands of all sizes, including retail, CPG, and e-commerce companies. The platform is used by marketing managers, digital advertising professionals, e-commerce managers, brand managers, and social media managers.

Key Features

Media Buying Strategy, Planning & Execution: AdParlor employs a data-driven approach to digital media strategy and leverages partnerships with platform players. The vendor claims that ongoing optimization based on real-time data analysis ensures targeted media buying across multiple channels.

AdParlor's Growth Flywheel: According to the vendor, AdParlor aims to help brands break through growth plateaus by funding upper and mid-funnel activations. It is designed to build brand and drive lower funnel results while scaling first-party data audiences.

In-Housing: AdParlor offers expertise and resources under the roof of the organization. The vendor provides flexible support models, strategic guidance, custom reporting, and training for in-house media teams.

Strong Partnerships: AdParlor claims to have established relationships with key industry leaders and ecosystem collaborators. Users gain access to additional perks and benefits, including platform-led trainings and workshops to stay updated with the latest insights and innovations.

Tech Enabled: AdParlor utilizes technology for campaign performance. The vendor states that it offers proprietary and integrated tools for creative insights and production, real-time campaign management and measurement, as well as data-driven insights and optimizations.

Flexible Solutions: AdParlor offers tailor-made solutions to address specific needs and business goals. This includes customized digital marketing strategy and media plans, full-funnel performance strategy and execution, and creative personalization at scale.

Fully Managed Influencer Marketing: AdParlor claims to provide full-funnel performance strategy and execution, connecting users with performance-driving creators across digital platforms. It also offers content amplification, transparent campaign management, and measurement.

Insights Reporting: AdParlor claims to deliver comprehensive insights on campaign performance, with multi-platform reporting and custom metrics. The platform also provides real-time data exploration and visualization capabilities.

AdFuel: AdParlor offers scaled creative production and insights. The vendor claims that users can create insights-driven creative with IntelligenceTags and customizable creative with brand safety.

ProfitFuel: AdParlor aims to help businesses monetize the post-transaction confirmation page. The vendor claims that it enables driving incremental profits through targeted post-transaction offers, leveraging intelligent and relevant targeting with first-party data. Customizable and branded ad units on the confirmation page are also offered.