Overview
What is AppNexus?
AppNexus AppNexus offers online auction infrastructure and technology for data management, optimization, financial clearing and support for directly negotiated advertising campaigns. It integrates with advertising sources including Google's DoubleClick, Microsoft's AdECN, and aggregators.[3]
Great CTV Solution
AppNexus (APN) Review
A Dissapointing Experience For A Product That Has Lots Of Potential
AppNexus is a strong partner
AppNexus Review
A clean ecosystem
Great SSP!
The best Yield Management App
Appnexus is good but it could get even better!!
AppNexus, a great tool for Programmatic Marketers
Pixel Pro Media Review on AppNexus
Thumbs up to AppNexus!
For Media Solutions: We implement display and facebook …
RTB on AppNexus
AppNexus is the tool that you're missing
From Start to Finish, this is the Solution
Popular Features
- DSP integration (8)9.090%
- Ad dashboards (9)9.090%
- Ad campaign creation (8)8.080%
- Ad performance reports (9)7.070%
Pricing
What is AppNexus?
AppNexus AppNexus offers online auction infrastructure and technology for data management, optimization, financial clearing and support for directly negotiated advertising campaigns. It integrates with advertising sources including Google's DoubleClick, Microsoft's AdECN, and aggregators.[3]
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Demos
End to End Demo of Windsor AppNexus Ad Data Connector
AppNexus Apps 2.0
Features
Ad Network Integration
Integration with main ad networks, and exchanges to make accurate media buys.
- 8Data Transfer(6) Ratings
Transfer of data to ad exchanges to match third-party to segments.
- 9DSP integration(8) Ratings
Integration with DSP platforms for ad buying
Ad Campaigns
Features related to creating and deploying ad campaigns.
- 8Ad campaign creation(8) Ratings
Allows users to programmatically create ads and build new campaigns within the tool.
- 9Ad deployment(7) Ratings
Allows users to quickly and easily deploy new ad campaigns from within the tool.
- 7Display advertising(7) Ratings
Supports banner and rich media display ads, including video, audio, mobile, etc.
- 8Ad display and retargeting segmentation(7) Ratings
Allows users to display and retarget ads to audience segments based on demographics, location, account, role, or other profile aspects.
- 8Sequence targeting(7) Ratings
Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.
Ad Reporting & Analytics
Features related to reporting on and analyzing advertisements.
- 9Ad dashboards(9) Ratings
Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.
- 7Ad performance reports(9) Ratings
Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)
- 8Ad conversion tracking(8) Ratings
Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.
- 8Ad attribution reporting(8) Ratings
Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.
- 9Cross-channel ad management(8) Ratings
Provides an integrated view or control panel that allows users to manage their ad campaigns across a variety of platforms in one place.
- 8Ad forecasting and optimization(8) Ratings
Ad forecasting models predict campaign performance to assist with optimization.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is AppNexus?
AppNexus Integrations
AppNexus Competitors
AppNexus Technical Details
Operating Systems | Unspecified |
---|---|
Mobile Application | No |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(36)Community Insights
- Business Problems Solved
- Pros
- Cons
Users have found great success in monetizing their inventory through the AppNexus platform, finding it to be an effective and reliable solution. They have also praised the platform for its impressive range of formats, including CTV inventory, which has proven valuable for customers running brand campaigns. With AppNexus, users can easily report on yield using the Yieldex feature, providing detailed metrics by section or DMA and enabling them to send KPI reports to management for better decision-making. In fact, many users have reported that the forecasting accuracy of Yieldex surpasses that of DFP, making it a valuable addition to their order management platforms. Moreover, AppNexus is highly regarded as a top performer in the header bidder stack, providing accurate and timely reporting.
AppNexus serves as a versatile DSP platform for programmatic advertising, offering highly customizable options and advantageous solutions for buying impressions. Users appreciate the ability to access premium publishers and reach users on multiple devices such as phones, PCs, and TVs. The global reach of AppNexus coupled with its exclusive publishers and supportive team make it a preferred choice for many advertisers. Additionally, AppNexus excels at data aggregation for organizing and managing journal subsets effectively. The platform is also utilized as a DMP for programmatic enterprise systems, providing accurate daily spend reports. Overall, AppNexus proves to be an invaluable tool for optimizing content inventory online and implementing successful programmatic campaigns.
Strong and Proactive Support Personnel: Multiple reviewers have praised the support team of AppNexus for their prompt resolution of issues and proactive approach to solving problems, ensuring a positive user experience.
Valuable Resource - AppNexus Wiki: Users have found the AppNexus wiki to be an invaluable source of information on various topics, including campaign performance and inventory optimization. The wiki provides comprehensive insights that help users make informed decisions.
Effective Platform for Buyers and Sellers: Many reviewers appreciate how AppNexus caters to the needs and goals of both buyers and sellers in the digital marketing industry. Its platform effectively facilitates transactions, creating mutually beneficial opportunities for all parties involved.
Cons:
- Time-consuming user creation process and invalid token messages: Some users have mentioned that creating users for a publisher account on AppNexus is a time-consuming process and can result in receiving invalid token messages. This aspect of the platform needs improvement.
- Complex platform with insufficient support: Several reviewers have found AppNexus to be a complex platform that requires a deep understanding of how it works. They also mentioned that the available wiki is insufficient, and getting support through email exchanges has been difficult. These users suggest that phone support would be more helpful.
- Non-intuitive interface and lack of training options: Users have expressed dissatisfaction with the platform's interface, stating that it is not easy to use, especially for newcomers. Additionally, they have mentioned the lack of training or certification options for users, making it challenging for them to fully utilize the platform's features effectively.
Attribute Ratings
Reviews
(1-4 of 4)The best Yield Management App
- Yieldex's unique capability to report metrics by section and DMA
- Yieldex's superior forecasting capability
- Yieldex's powerful reporting platform -- it is like a pivot talbe of DFP reporting
- Yieldex's capability to track Salesperson Performance
- Better visualization and dashboard will make it a perfect product.
- The product concept is hard to master. More video training in addition to the interactive training may help.
- More report templates will make my life easier since it takes time to build one.
- Ad dashboards
- 50%5.0
- Ad performance reports
- 50%5.0
- Ad forecasting and optimization
- 80%8.0
- The price tag is expensive
Appnexus is good but it could get even better!!
- Targeting geographically by cities and regions, it has better targeting capabilities compared to other DSPs.
- More and various targeting contextual categories.
- Budget pacing is really great and super accurate.
- Customer Service - you don't have an account representative assigned to trading desks.
- User interface is not easy - if you are new to the tool - it's not that easy to know how to set up everything.
- There is no training or certification available for users.
- Ad campaign creation
- 50%5.0
- Ad deployment
- 50%5.0
- Display advertising
- 50%5.0
- Ad display and retargeting segmentation
- 50%5.0
- Sequence targeting
- 50%5.0
- Data Transfer
- 30%3.0
- DSP integration
- 30%3.0
- Ad dashboards
- 40%4.0
- Ad performance reports
- 40%4.0
- Ad conversion tracking
- 40%4.0
- Ad attribution reporting
- 40%4.0
- Cross-channel ad management
- 40%4.0
- Ad forecasting and optimization
- 40%4.0
- The performance campaign I ran with AppNexus didn't deliver the expected/desired ROI goal.
- MediaMath
- Branding digital campaigns
- Performance campaigns
- Deliver inventory availability in certain regions
- Price
- Product Features
- Product Usability
- Product Reputation
- Positive Sales Experience with the Vendor
- Analyst Reports
- Third-party Reviews
- Implemented in-house
- Not sure, I wasn't here when they implemented it.
- Self-taught
- Targeting capabilities
- Creative/ad assign
- Set up overall campaign
- Create advertiser
- Artemis
- Tableau
- Alteryx
- Artemis
- Tableau
- API (e.g. SOAP or REST)
- Interface changes and improved a little
- An even better interface
Pixel Pro Media Review on AppNexus
- As per my experience they have strong support personnel. Solving the issues as and when required.
- We can solve certain issues like campaign performance, inventory optimization and more with the help of AppNexus wiki. We get all the required information in the Wiki itself.
- They have given the right platform to both buyers and sellers to workout and meet their digital marketing needs and goals.
- Every organisation whether small, medium or big will always have room for improvement. So in the case of AppNexus I think they are already one of the top digital market leaders.
- Their platform is user friendly so there is no particular feature that is hard to use unless we don't know how to use it.
- There is a small time consuming process we are recently facing and that is when creating users for a particular publisher account. Previously we used to get the random system generated password when we click on get password button which is available below the username. Now AppNexus has recently introduced a system in which a link will be sent directly to publisher email id and the publishers are allowed to set their own password and it is agreed. But the problem here is we are seeing invalid token messages from lot of our publishers that is due to link expiry which was sent by the AppNexus. So we have to create a new user for the publishers and it is a somewhat time consuming process. AppNexus might aware of this and they might be working on this.
- As long as you maintain quality and hard work the results with AppNexus is unbelievable.
- The results are always positive and the returns will obviously result in Organisation growth, Employee satisfaction and expansion of business.
- AppNexus has designed in such a way to give better customer service.
AppNexus user Review
- Inventory reach
- Deeper reach to multiple exchange sources
- FBX integration to strengthen capabilities
- System downtime
- Reporting delays
- User-interface issues (bugs and design updates)
- Increased campaign targeting options
- Increased inventory reach
- Additional applications to increase campaign strategies
- Negative impact on reporting delays
- Right Media Exchange,DoubleClick Exchange,Facebook Exchange,Google AdWords