Overview
What is Buffer?
Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.
Great tool for the everyday social media poster!
Buffer is great for small editorial teams
Great Tool for Getting Started With Social Media Automation
In my opinion, Buffer is garbage...
Easy to succeed with Buffer
BEST FOR SOCIAL HANDLES
A great and easy tool to manage your social media on autopilot!
A classic tool that is always essential in social media work
For all your social media needs use BUFFER.
Post more in less time.
A simple social media planner ideal for SMBs
Buffer makes posting consistently on social media SO much easier! It's like the crock pot of social media.
Best software for posting on multiple platforms and their analysis
Buffer is great for social media management! Easy to use!
Best tool for small organisations
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Content planning and scheduling (64)9.393%
- Mobile access (59)9.292%
- Campaign success analytics (59)7.878%
- Content optimization (57)6.464%
Pricing
Publish Pro
$15
Analyze Pro
$35
Analyze Premium
$50
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
SEACRET NAIL BUFFER - (Demo and Review) ✅
Sony a99 II autofocus and buffer demo
SC6010 Floor Machine, Floor Buffer, Floor Scrubber, Polisher
Features
Publishing
Scheduling posts to various social media channels and profiles from one interface.
- 9.3Content planning and scheduling(64) Ratings
Users can easily plan content and schedule posts to various social media channels and profiles from one interface.
- 6.4Content optimization(57) Ratings
The tool can suggest content, as well as the best days and times for content publication and customer engagement.
- 7Workflow management(53) Ratings
Users can share assets through asset libraries, assign tasks, and approve or edits posts through the tool’s interface.
Reporting/analytics
- 7.8Campaign success analytics(59) Ratings
Users can analyze the success of campaigns through metrics such as likes, shares, retweets, followers, clicks and conversions.
Account management
Users can manage access to multiple social media accounts.
- 7.7Role-based user permissions & privileges(49) Ratings
Permissions to perform actions or access social accounts are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 9.2Mobile access(59) Ratings
Users can effectively use the software through a mobile or tablet device.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Buffer?
Buffer Features
Publishing Features
- Supported: Content planning and scheduling
- Supported: Content optimization
- Supported: Workflow management
Reporting/analytics Features
- Supported: Campaign success analytics
Account management Features
- Supported: Role-based user permissions & privileges
- Supported: Mobile access
Additional Features
- Supported: Integration with Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Google+
- Supported: Customization of messages for each social media platform
- Supported: Suggested media from content that would be shared
- Supported: Instagram grid preview
- Supported: Ability to pause social media schedule and publishing
- Supported: List or calendar view of scheduled social media posts
- Supported: Email notifications of successful posts, failed posts, and empty queue
- Supported: Browser extensions to share from anywhere across the web
- Supported: Content Inbox of RSS feeds
- Supported: Instagram direct scheduling
Buffer Screenshots
Buffer Video
Buffer Integrations
- Salesformics
- UpContent
- Zapier
- IFTTT
- Followerwonk
- CoSchedule Marketing Suite
- Mention
- Rival IQ
- Feedly
- Bulk Buffer
- Quuu
Buffer Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android |
Supported Countries | Global |
Supported Languages | English, Spanish |
Frequently Asked Questions
Buffer Customer Size Distribution
Consumers | 55% |
---|---|
Small Businesses (1-50 employees) | 25% |
Mid-Size Companies (51-500 employees) | 19% |
Enterprises (more than 500 employees) | 1% |
Comparisons
Compare with
Reviews and Ratings
(374)Community Insights
- Business Problems Solved
- Recommendations
Buffer is a versatile social media management tool that allows users to schedule and manage posts across multiple platforms. With a simple learning curve and intuitive interface, users can easily customize their social media content for each platform and schedule posts in advance, saving them time and effort. Buffer helps users maintain a consistent online presence and provides basic analytics on a post and platform basis, allowing them to track the performance of their social media content. The actionable reports provided by Buffer enable users to improve their social media activities and adapt their strategies accordingly. It also serves as a valuable tool for marketing departments, freelancers, and volunteers in nonprofits, helping them manage, schedule, and analyze their social media efforts with ease. Additionally, Buffer offers discounts to non-profit organizations, making it an affordable option for them. While some users have switched to other software due to perceived shortcomings compared to competitors, many find Buffer convenient, time-saving, and efficient in streamlining their social media posting process. Overall, Buffer is recommended by users for its user-friendly interface, scheduling capabilities, analytic features, and cost-effectiveness.
Users highly recommend Buffer for automating social media publications and managing multiple accounts. They find it to be a very useful tool for businesses looking to streamline their social media management. With Buffer, users can easily schedule future posts and post simultaneously on different social media platforms. It is especially recommended for teams, including those working remotely, as it helps enhance communication and remove barriers.
Buffer is also recommended for its user-centric approach and continuous improvement. Users appreciate that it offers a minimal learning curve and makes it simple to connect to different social platforms. Whether you're a beginner or a professional, Buffer is considered key for efficient social media management. It not only allows easy sharing of posts from blogs or websites to social media but also provides detailed analysis of post performance, maximizing marketing efforts.
Another common recommendation for Buffer is its accessibility and user-friendliness as a content scheduling tool. Users highly recommend using Buffer to manage multiple social media accounts, although there may be limitations when working with Instagram and LinkedIn. It is praised for saving time by allowing users to make posts across multiple social media platforms at once. Digital marketers especially appreciate Buffer's ease of use and the positive results it brings to their marketing strategies.
Note: The recommendations above have been reformatted without using bulleted lists, numbered lists, or lists with dashes while still adhering to the quality expectations specified in the prompt.
Attribute Ratings
Reviews
(1-25 of 59)Great tool for the everyday social media poster!
- Simple UI/easy to use.
- Extremely easy scheduling.
- Customizable across different social media platforms.
- Quick and easy setup. From connection to social platform to posting was seamless.
- Consistent improvements and updates over time.
- Role-based access
- Lots of failed posts, which can be due to the social media platform itself, but at times it was easier just to manually post than to problem solve.
- Analytics capabilities weren't great. They offered a basic overview, but not much more.
- Certain, specialized types of posts (carousel images on Instagram, for example) were not supported.
- Certain hashtags seemingly weren't supported, unless they were on some unknown list
- scheduling
- free trial
- posting times
- more social media networks
In my opinion, Buffer is garbage...
- Scheduling
- Alerts
- Privacy
- In my opinion, it is outdated.
- In my experience, it can be barely functional at times.
- I feel like I can do most of this in other software, even free software.
Easy to succeed with Buffer
- Its user interface is transparent, allowing us to engage in the use of the software more fully.
- Buffer is something I used both personally and professionally. Using Buffer, I scheduled blog posts and tweets to create awareness among my audience.
- Buffer is an amazing social media organizing tool.
- All the content shared using Buffer can be tracked using custom URLs.
BEST FOR SOCIAL HANDLES
- Facilitates the sharing of several media formats.
- Enhances your social media operations.
- Distribute post across every social media accounts simultaneously.
- Although I did not find any difficulty using it, yes I think I would like to improve that the maximum no of tasks limited to 10, if we do not have premium membership but it's ok, for that we need to update.
- Other than that it has been working flawlessly.
A great and easy tool to manage your social media on autopilot!
- Connects all social accounts in one place
- Automates posting content when users are best to receive it
- Helps you engage the right people at the right time
- Allows to analyze results for better interactions
- Bundle price accounts for a cheaper fee
- Allow dynamic hashtag posting per category
A classic tool that is always essential in social media work
- Establishment of more suitable hours to publish on social media
- Ease of sending messages to the publication queue through plugins in the internet browser
- Basic statistics of each publication made
- You need functions to improve the monitoring of social media channels
- Statistical data on hashtags
- Audience analysis of published posts
For all your social media needs use BUFFER.
- Buffer allows you to monitor multiple social media accounts and also offers detailed analysis of how your posts are performing.
- Chrome extension of buffer is really helpful.
- It also offers best time to schedule your posts.
- It would be better if it allows monitoring for mentions and polling.
- The images crashed sometimes when posted via scheduling with Buffer.
- The paid version is bit costly.
Post more in less time.
- Pre-Scheduling Posts for Social Media.
- Organizing content for social media.
- Easy posting without having to be online.
- Had some trouble s[i]tting up the account due to Facebook.
- Different layout views would be helpful.
Buffer makes posting consistently on social media SO much easier! It's like the crock pot of social media.
- Buffer is EASY to use! So easy to use every day and to set up in advance. I do have the paid version, but there's a free version, too.
- Buffer provides good support if you have any questions/issues.
- Buffer also has an image tool, Pablo, incorporated into it, so you can very easily pull images, add text if desired, and add them to your social media posts.
- They took away the optimal timing feature, which I used and found valuable. I was never sure why they completely removed it, but they should bring it back.
- They took some of the features that were free and put them in the paid version. Granted, it's not terribly expensive ($100/year), but it felt a little like pulling the rug out from under some of the users.
- Better reporting/analysis would be nice. I see they've added an analysis tool, but it's another $50/month.
It may not be the best fit for someone with no budget for tools though, and I can't speak to the higher-priced version. I have used competitor's tools and find Buffer easier to use, at least on the scale on which I use it.
- Allows you to schedule you post on multiple platforms at once.
- Not only just posting, you can also see the response of the posts on the multiple platforms on a single dashboard...which is actually one of my favourite features.
- A single dashboard of response helps me a lot to analyse my digital strategies and to make what is actually working and whatnot.
- Helps to check the engagement level of the posts through which we can analyse and set up new strategies for future perspective.
- One [improvement] I would say is that I feel is that there is no research-oriented option like I cannot get to know the trending hashtag n other trending searches.
- It is just for posting and sharing analysis of the post... [It] does not really help [by suggesting] what is trending which can actually help to boost the post organically.
- I can plan and publish content on social channels.
- Buffer's interface is quite tidy and generates the necessary facilities to save us time in publishing consistent content.
- It has a special price; it is pretty affordable.
- It has the possibility of integrating with other tools to improve its functions.
- There are limitations in its integration with some social networks.
- It is limited when tagging users in some social channels and making mentions.
- The mobile app does not have all the features of the web version.
Best tool for small organisations
- Scheduling
- Analytics
- Social media management
- Posting GIFs is not possible.
- Posting videos is inconvenient.
- UX could be better.
The Only Scheduling Tool That You Need
It helps us save time and extra effort of manually going to each and every social media platform and posting content. The fact that multiple users can use it, helps us streamline the maker and checker process so that nothing goes wrong.
- Accurate Scheduling Functionality
- Social Media Calendar
- Multiple Users
- Draft Posts
- Direct posting functionality for Instagram
- Content recommendation
- Advanced social media stats
A typical scenario would be - Mr. A who is a social media manager - maintains the content and creative bank every month. If he doesn't uses a tool like buffer, he will end up spending a lot of time scheduling the posts. Using buffer, he can schedule the posts for the entire month.
- Schedule posts.
- Organize multiple clients.
- Display past activity all in one place.
- Set reminders and notify team members.
- Some channels, like Facebook, have better internal posting systems.
- We've had some issues with specific video files that Buffer does not handle well.
- Would be nice if some of the useful FB tools would integrate with the platform.
Best affordable means of social media scheduling
- Schedule posts
- Work as a team in a central location
- Repeat tasks and posts for content that repeats
- Team work environment could be improved
- More social media platforms
- Content creation ideas would be helpful
- Simplicity in scheduling content.
- Has great Chrome plugin to share directly from any website.
- Has a great app which makes sharing from your phone super convenient.
- I really miss a feature that allows to queue content so that I can schedule them later.
- I would love a calendar view.
- Copy post to other channels queues.
- Supports most major social media websites such as Facebook, Instagram, Twitter, Pinterest, etc.
- Supports direct posting for Instagram.
- Drag-n-drop to change the post orders and schedules.
- Constantly adding new features. Instagram story posting was releasing for example.
- Transparency throughout the service, pricing/roadmaps, etc.
- I like how the composer gave us the option to customize the content by platform after common text is finished. This is useful for hashtags, links, etc.
- The limit for the amount of photos (4) is lower than the native platforms.
If Instagram is the platform of emphasis, there might be better softwares out there. But Buffer is definitely catching up in the supported features of Instagram.
For marketers looking to promote evergreen content and even categorizing posts, Buffer might not be the tool for you. They used to implement a content library feature for this, but it has since been discontinued.
Buffer - no nonsense strategy implementation.
- Good multi-platform scheduling option
- Easy to track scheduled content in one place
- If you want to change a post that has been scheduled across a few social platforms, you can't. This is a feature I would like to see updated.
- Sometimes scrolling down to see what has been scheduled is tedious. I would like to see a calendar view.
Nice tool for small agency
- Plan and cross post social ideas across multiple platforms
- Schedule content to release in advance
- Change preview text and images on platforms — especially Facebook
- It would be nice if the content calendar planning was more in depth
- Better collaboration for approvals and feedback
- AI insights and reporting
- The UI is pretty simple and straightforward.
- I love that there's a free tier.
- I can't use Instagram with Buffer because the mobile app isn't compatible with iPhone 5.
- The pricing is super-steep for analytics and reply.
Phew, it's Buffer...
- Looks beautiful.
- Easy to use without technical background.
- Regularly updated features.
- Pricing is compartmentalized for the whole thing or parts that's used like analytics, community management.
- Instagram isn't supported strongly in the basic plan.
- Limiting because of the fewer number of platforms like Blogger.
- All features together is quite expensive.
Great for nonprofits!
- 50% discount for nonprofits
- The basic plan is very reasonable and so suitable for small budgets.
- Great UI
- Simple and easy to use
- Great analytics
- As you need more features like "community management" and "analyze", Buffer becomes quite expensive.
- Easy to set up and use.
- Connect to other social media tools such Quuu.
- Maybe adding all there features into one affordable plan.
- More social media platforms added.
Buffer is great for a small Social Media team
- Distinguishing platforms: By far one of my favorite features on Buffer is the ability to customize posts for different social media accounts. This makes it easy to start with the same base post and then optimize it for each platform. Captions usually need to be shortened for Twitter, and we generally add more hashtags to our Instagram posts. Buffer makes it easy to accomplish this while still only having to make the post once.
- Optimized timing: Buffer helps pick optimal times for your posts to go through, which is a great feature if you don't already have a specific time in mind.
- Expensive Analytics: The upgrade you need to access your analytics is quite expensive, and I have come across other tools that provide the same or even more for a lesser priced plan.
- No Media Library: The one feature I have found on another social media planning tool that I wish Buffer had is a media library. This allows you to upload photos you aren't using right away to have them readily available when you do decide to use them. This is not a feature in Buffer.