Overview
What is LinkedIn Sales Navigator?
LinkedIn Sales Navigator is a sales intelligence software solution offered by LinkedIn.
Make use of LinkedIn Sales Navigator to find your road to sales success.
Best Lead Sourcing Tool
If you're in Talent Acquisition or Sales, you need LinkedIn Sales Navigator
LinkedIn Sales Navigator points me in the wrong direction
LinkedIn Sales Navigator Review
Expensive, But Awesome!
LinkedIn Sales Navigator Raises the Bar on Connection!
Best Lead Generation and B2B Networking Platform
The Strategic Link for your Outreach
Sales Navigator helps me create rapport and build my network
Best tool for a Sales Pro
Sales Navigator Accelerated our growth
Good for more personal prospecting
I've canceled LinkedIn Sales Navigator contracts at two companies. The ROI isn't there.
Navigating on the sales path with Sales Navigator
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Advanced search (174)8.484%
- Identification of new leads (172)8.383%
- List quality (168)8.383%
- Company information (172)8.080%
Pricing
Professional
$79.99
Team
$134.99
Enterprise
Contact sales team
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Features
Prospecting
Features related to generating leads and finding new contacts.
- 8.4Advanced search(174) Ratings
Users can search for prospects using advanced search logic and multiple criteria, across multiple platforms/databases.
- 8.3Identification of new leads(172) Ratings
Helps source leads at an acceptable rate, volume, and quality.
- 8.3List quality(168) Ratings
Lists generated by the tool are typically high quality.
- 7.9List upload/download(114) Ratings
Lists can be easily and quickly uploaded or downloaded from the platform.
- 8.1Ideal customer targeting(167) Ratings
Includes capabilities for determining ideal customer characteristics and targeting new prospects that match the ideal customer profile; this capability is automatic or semi-automatic.
- 7.8Load time/data access(154) Ratings
Provides fast and consistent access to lists and leads.
Sales Intelligence Data Standards
How well does the contact, company, and industry information provided by the SI tool meet the user’s needs? Is the availability and quality of data satisfactory?
- 7.8Contact information(151) Ratings
Information about individual contacts is available and high quality.
- 8Company information(172) Ratings
Information about companies/accounts is available and high quality.
- 8.3Industry information(167) Ratings
Information about industries and markets is available and high quality.
Data Augmentation & Lead Qualification
Features around contact data management and lead intelligence.
- 8Lead qualification process(128) Ratings
Helps sales reps focus on the most promising leads (likely to convert) by ranking leads according to various rules and criteria. SI tools may take a semi-automatic, automatic, or self-scoring approach.
- 8.4Smart lists and recommendations(151) Ratings
Automatically segments and qualifies leads into dynamic smart lists; more advanced tools can make recommendations not only about which leads to follow up on, but when to follow up or with what material. Actionable intelligence.
- 7.5Salesforce integration(124) Ratings
Integrates with the Salesforce.com CRM platform.
- 8.4Company/business profiles(165) Ratings
Provides account-level information, including firmographics, business objectives, industry information, similar companies, and contact information for key decision-makers and influencers at a company. Gives sales reps context so they can deliver tailored sales pitches.
- 8Alerts and reminders(147) Ratings
Sends sales teams alerts/reminders about key happenings, opportunities, and recommended actions to take with leads.
- 8Data hygiene(147) Ratings
Helps users maintain clean lists and records, including duplicate management.
- 7.9Automatic data refresh(127) Ratings
Contact and company data are automatically kept up to date.
- 8.3Tags(122) Ratings
Organizational structure allows users to tag certain records in order to create groups, flag materials that need additional attention, etc.
- 8.2Filters and segmentation(156) Ratings
Allows users to filter contacts and segment leads to explore data and create lists.
Sales Intelligence Email Features
Features that support sending emails to leads, especially initial emails to a list of prospects. May gather additional sales intelligence based on email engagement, adding additional info to the contact record and/or contributing to lead prioritization.
- 7.8Sales email templates(66) Ratings
Users can create and share templates for emailing leads. May also include template testing capabilities, or other analytics that will recommend a template for a particular lead.
- 8Append emails to records(63) Ratings
Allows users to selectively or automatically append email threads and attachments to leads/contact records.
Product Details
- About
- Tech Details
- FAQs
What is LinkedIn Sales Navigator?
LinkedIn Sales Navigator Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(1387)Community Insights
- Business Problems Solved
- Recommendations
LinkedIn Sales Navigator is a powerful tool that has been widely adopted by sales and business development teams across various industries. Users have found the product to be invaluable for prospecting, lead generation, and understanding target markets. With Sales Navigator, sales professionals can hunt relevant profiles, find the right connections, and prospect new high-value target personas. This allows them to identify key decision-makers within organizations and make meaningful touchpoints with potential prospects through social interaction.
The product's advanced search filters and database capabilities enable users to run targeted searches based on specific criteria, helping them find the right prospects faster than using regular LinkedIn. Sales teams also use Sales Navigator to gain crucial insights into potential customers, understand strategic accounts, and support customers in existing accounts. Additionally, the tool provides timely updates and alerts regarding client activities, empowering sales teams to stay informed and take proactive actions in identifying and winning new business.
Moreover, LinkedIn Sales Navigator has proven effective in partner and sales prospecting processes. It helps users establish partnership arrangements, understand decision-makers, and gain insights into target industries. The advanced analytics provided by Sales Navigator allow users to leverage LinkedIn postings for better prospecting. By using the tool's features such as InMail messaging and lead lists functionality, users can connect with prospects directly, generate leads, and expand their touches for sales.
Sales Navigator is not only beneficial for sales teams but also for the marketing department. It provides a convenient way to quickly find the right contacts, gather information about companies and contacts, and confirm the accuracy of information. This enables marketers to create targeted campaigns, engage with potential customers, position themselves as thought leaders in their industry, and map out global accounts and business units.
Overall, LinkedIn Sales Navigator has been highly regarded by users for its ability to solve critical challenges in lead generation, prospecting smarter, gaining valuable insights into prospects' job history and responsibilities, improving outreach efforts through InMails, facilitating networking opportunities with like-minded professionals, and streamlining the entire sales process. It has become an essential tool for businesses looking to connect with the right people, generate quality leads, and drive sales success.
Users have made several recommendations regarding LinkedIn Sales Navigator. The three most common recommendations are:
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Utilize LinkedIn Sales Navigator for prospecting and lead generation. Users highly recommend using LinkedIn Sales Navigator for finding valid leads and reaching out to prospects. They emphasize its effectiveness in lead prospecting and sales enablement, making it a must-have tool for all levels of an organization. Some users even consider it the best way to do prospecting, especially for targeted ABM campaigns.
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Combine LinkedIn Sales Navigator with other tools and resources. Many users suggest using LinkedIn Sales Navigator in conjunction with other email prospecting tools and data scraping tools for a more comprehensive experience. They also recommend considering other products that integrate with LinkedIn Sales Navigator and doing thorough research before making a purchase. Additionally, users advise utilizing the free account on LinkedIn to its fullest before upgrading to LinkedIn Sales Navigator.
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Learn how to use LinkedIn Sales Navigator effectively. Users emphasize the importance of learning how to effectively navigate and utilize the features of LinkedIn Sales Navigator for success. They suggest watching online videos, conducting research, and seeking training or coaching from LinkedIn to maximize the potential of this platform. Some users also recommend checking out additional resources provided by LinkedIn such as the Social Selling Index.
Overall, users find LinkedIn Sales Navigator to be a valuable tool for lead prospecting, networking, and social selling. They recommend leveraging its capabilities alongside other tools, investing time in learning its functionalities, and exploring additional resources offered by LinkedIn for optimal results.
Attribute Ratings
Reviews
(1-25 of 34)Expensive, But Awesome!
- Search Functionality: LinkedIn Sales Navigator has one of the most powerful search functions. The filters are not unnecessary and some are very well thought of. You can drill down to finding a needle in a haystack of 20000 employee company when it comes to using LinkedIn Sales Navigator if done in the right manner.
- Smart Links: Gone are the days of attached Decks. One can simply create their deck online using this feature on LinkedIn Sales Navigator, or even upload an existing ppt. A smart link is shareable as well as trackable for opens and clicks.
- Fewer Clicks: With a single click, I can filter out decision-makers in any company. With a single click, I can import contacts from LinkedIn Sales Navigator to Salesforce. Lesser clicks are actually less stressful if you think.
- Industry Filter: This is one of the things which definitely can and should be improved. Many companies exist on LinkedIn with an incorrect industry mapping. Moreover, I'd love a feature where industry grouping is possible. Online Retail is a primary Industry. And Fashion, Apparel, Utilities, Consumer Goods are sub0industries.
- Sales Intelligence: ZoomInfo and G2 do this pretty well. Buying signals are provided in various forms and manners for the Sales team, which is something clearly missing in LinkedIn Sales Navigator, or added very recently and still in the nascent stages.
- Employee Range Filter: Many a time, the results showcased using an employee range filter, differ from the results when checked on an individual basis in the company. This means if I put a filter of fewer than 50 employees companies, the results showcase a lot of companies having more than 50 employees as well.
LinkedIn Sales Navigator Raises the Bar on Connection!
- provides a great data list
- easy to install
- easy to search for leads and filter them
- The database only includes people who have LinkedIn profiles.
Best Lead Generation and B2B Networking Platform
- Prospecting
- Account buliding and finding decision makers of the organisation
- B2B networking platform
- Lead generation
- Recommend lead contact related to the specific industry we are in
- Advanced search for industry section needs improvement
- It would be great if provided a activity dashboard
Sales Navigator helps me create rapport and build my network
- Searching for prospects. The search functionality is pretty simple and it lets you search for people in a variety of different ways (name, company etc).
- Messaging clients. While there is a limit to what you can write, it is plenty of space to get your point across.
- Professionalism. LinkedIn is a well-respected brand, and there is a certain element of perceived professionalism right off the bat (photo, work history, education, and endorsements all appear on profiles).
- Pricing. LinkedIn Sales Navigator is fairly cost-prohibitive for someone like me who wants to do outreach on their own.
- Mass outreach. There may be mass outreach available, but because I can really only budget for 30 credits per month, messaging people individually is my only realistic option.
- Takes time. It takes a fair amount of time and effort to reach out to a limited amount of people each month.
Best tool for a Sales Pro
- Networking
- Ability to hone in on qualified leads
- able to find decision makers
- allow more leads for a salesman before reaching limit
- increase inmail counts every month
Sales Navigator Accelerated our growth
- Finds qualified prospects.
- Suggests other prospects based on your searches (which is awesome!)
- Offers a comprehensive list of people in any given organization.
- Makes it easy to contact people in the network.
- Gives in-depth information on potential prospects.
- Make the prospect's email available.
- Lower the cost to use.
- Offer a more robust app.
I've canceled LinkedIn Sales Navigator contracts at two companies. The ROI isn't there.
- Verify titles and contact information
- Uncover insights about individual prospects
- Uncover opportunities for networked introduction
- Pricing is outrageously high
- Integration with sales automation/cadence tools is OK but has much room for improvement
It doesn't matter whether it's enterprise sales, inside sales, or sales development. Salespeople love LinkedIn Sales Navigator for only a few reasons. These are the features they use:
- Great search capabilities that make it easy to discover and research the right prospects
- See who's viewed your profile
- Integration/syncing with CRM and sales automation tools
- Centralized billing and user admin
Here are the other features that really make LinkedIn Sales Navigator worthwhile, if you can get your team to use them:
- InMail: Send up to 150 in one month (because you can roll over unused InMails)
- Saved leads, accounts, lists, and alerts (stalking your targets)
- TeamLink and TeamLink Extend (leveraging contacts of others in your enterprise)
And here's what normal looks like: For every 100 users, 80% never use it for anything but conduct a search. 10% save a company or a lead. 10% send an occasional InMail. 0% ever come close to using their allotted number of InMails -- even when InMails are part of programmed sales cadences.
For a long time, I thought it was me, but the LinkedIn professional services and training teams that I've worked with have told me that "your engagement looks great... you're doing all the right things..." In other words, just having our users use any of the features at all put us among the more engaged LinkedIn S/N clients.
This is a VERY expensive product. It costs more than twice as much as LinkedIn Premium Business, and most users don't take advantage of the extra features. This is why LinkedIn won't let enterprises license and be billed for LinkedIn Premium Business for their employees (you have to use a credit card). If they did, they wouldn't be able to sell Sales Navigator. It's just not worth it.
Must have for Sales!
- Finding decision makers
- Making easy connections
- Good outreach and response
- Syncing with Salesforce
- Ability to integrate via API
- Is definitely very pricey
You can filter by industry, vertical and market.
Great Outreach Tool
[LinkedIn] Sales Navigator is also great for working with larger companies and targeting several people at an organization rather than focusing on one individual. Especially at larger enterprise-level companies, there can be multiple decision makers or people involved in the buying process so having a means to reach out to them directly can be really beneficial.
I think it's a great tool in addition to phone and email. Don't rely on [LinkedIn] Sales Navigator alone for prospect outreach.
- Alternate means for prospect outreach
- Identify key decision makers and buying influencers
- Keep track of the latest goings-on at prospective companies
- More intuitive and easy-to-navigate system
- Lack of gmail integration (there used to be an integration and it was great!)
- Better way of tuning my settings to focus on the things I need specifically.
It's a great tool to help warm up your outreach. Even if a person doesn't get in touch directly via LinkedIn, they may have seen your posts and messages so when you call or email, they are already familiar with who you are and may be more open to evaluating your company's product.
Crucial tool for sales efficiency
- Segment people by seniority and decision making ability.
- Keeps you up to date on relevant news and information about your contacts.
- Segment organizations by size and industry.
- I hate that the messaging functionality is entirely separate from your regular LinkedIn inbox.
- Cannabis is not listed as an industry or category despite the sector's rapid growth.
- Changes to the platform can be frustrating to adapt to.
- I love being able to look for a specific role when searching LinkedIn- it helps me know who is who's manager. It also helps when scheduling next level calls. Asking my prospect to invite John Smith is a lot better than asking them to invite their manager.
- I really like the feature that allows you to see when someone has moved companies. This is super helpful in my current role where there is a lot of churn in this industry and happy clients move to another company and pitch our services. It's also helpful being told when one of my prospects happens to leave a company which could impact if the sale will happen or not.
- I really love the ability to create a microsite and share [with] a prospect. They can view materials and I will know which material they have viewed and which they didn't. This is really helpful when needing to know if a sale will happen or not.
- It's a lot to set up initially. I've used LI Navigator at a few jobs and the first two I didn't set up properly in the beginning. I tried doing too much too fast and I ended up just stopping. Moving forward I'd recommend starting slowly and just with a few prospects. Once the value is there you'll be more motivated to add more.
- No restrictions on profiles view.
- Number of invites can be sent are higher.
- Direct contact and connect with the decision making members.
- A costly purchase that only huge enterprise can see benefits for that cost and will be hitting the small and medium companies big time
- Complex and intricate UI, at times, feels cluttered
- Integration with other software not that much feasible, except for a few limitations with Salesforce
Navigates well but doesn't play well with others
It is a stronger use case for sales and marketing as potential leads have a LinkedIn account 95% of the time which states their company and role. It is so much quicker to search and sort potential leads using LinkedIn.
- Lead generation
- Search and filtering
- Identifying decision makers
- Exports
- Role change notifications
- Integration into other tools
Linkedin Sales Nav
- Easy to use
- Cost effective
- Wide database
- Limited to one account
- Has a connection limit
- Can have a better UI
B2B Sales? Outside Sales Calls & Travel? I highly recommend you use LinkedIn Sales Navigator!
- The advanced lead search feature allows us to highly target who we want to find and where, very helpful for doing sales calls in a geographic area
- InMail messages are a great way to turn a cold lead a little warmer before reaching out over the phone
- Being able to keep organized lists of leads and specific accounts has helped tremendously
- The cost was initially hard to justify but after my trial we were able to see the benefits, so I would suggest maybe a paid trial
Great for Sales Prospecting and Prospect Mapping
- Lead Generation
- Prospecting
- Organization
- Lead Management
- Actionable Follow Ups to Searches
- Suggested Network Contacts
- Find the right key stakeholders.
- Engage with non-connections.
- Research key decision makers.
- Better business pricing.
- Better integration with Salesforce.
- Create a stronger integration with SalesLoft or similar tools.
- We can easily identify accounts/companies that are ideal for our ABM approach.
- We can easily identify the most valuable contacts within a target account.
- We can use InMail to provide an initial point of value to our target contacts and create a warm connection for other types of outreach.
- We have to rely on other tools to accurately gather contact information for contacts such as direct phone or email.
- I like the shift to integrating more tools with LinkedIn, but I hope that it doesn't come at the expense of the users. I hope that prices don't continue to increase unless additional value/integrations are wanted. Don't force me to pay more if I'm not using any of the "added value".
- The segmentation of all of the different premium account types is somewhat frustrating. It would be valuable to be able to have access to multiple premium features in one account rather than having to pay for each premium feature in a separate account.
- LinkedIn Sales Navigator has an unparalleled database of decision-makers at enterprise companies.
- LinkedIn Sales Navigator's search features allow our sales team to quickly find the right prospects at the right companies.
- LinkedIn Sales Navigator is a great tool to uncover insights about target companies and prospects.
- For enterprise target prospects, we do not receive high response rates when using LinkedIn Sales Navigator to communicate through InMail.
- I would like to see better alert functionality whereby we could be notified when key stakeholders come/go from target companies.
- LinkedIn Sales Navigator could improve its export functionality to make it easier to work with our CRM.
Sales Navigator Review
- Better understanding of customer.
- Ability to reach them in a medium that they are more likely to see.
- Understanding of who might be a good person to ask for referrals.
- Taking over what we use ZoomInfo for.
- Recommending best messages to send via InMail.
- Everything else is great!
A necessity for a growing company
- Research decision makers within an organization
- Prospect key personas and directly message
- Remove some of the barriers to entry to direct communication
- The CRM sync is only valuable if the individual provides their contact information on their profile
- Messaging being separate between the personal side of LinkedIn and Sales Navigator is not ideal
LI Sales Navigator: Yay with a little Nay
- It is very user friendly and easy to navigate through.
- Data is typically current and accurate.
- Having access to more contact information would be helpful.
- Being able to export information and organize accordingly.
The Ultimate Lead Generation Tool
- LinkedIn Sales Navigator takes the guesswork out of contacting potential lead sources. Rather than spending an exorbitant amount of time and energy trying to find the right people you wish to connect with, it lets you drill down and find contacts on a granular level.
- LinkedIn Sales Navigator has add-ons that we pay for, and they are well worth the cost. We are now able to send more LinkedIn InMails each month, and we get a higher response rate from recipients.
- We use Salesforce, and LinkedIn Sales Navigator saves leads and contacts into this platform with a simple click. There is no need to enter information multiple times, which is a real time saver.
- The only thing that I would recommend is to have a more robust and in-depth training session. Many of our employees who use LinkedIn Sales Navigator are social media savvy, but they still need assistance and ask lots of questions.
- An increase in the number of InMails each month would be a great addition. LinkedIn Sales Navigator allows us to connect with far more leads and contacts than with the free version of LinkedIn, and we sometimes have to wait to send InMails which lengthens the sales cycle.
- PointDrive Presentations are an excellent means of promoting our brand, but they can be difficult to 'build' and create. Features such as royalty-free images and recommended copywriting would be a real help.
Sales Nav, great for mid-market and enterprise prospecting
- Target ideal candidates by title, make sure they are still currently at the company.
- Generate lists of potential leads by filtering companies by industry and size.
- Make sure my outreach is directed at the best contact within that company, have access to other c-level decision makers
- Sometimes the lists dont filter as well as I'd like, but still overall very pleased.
- If a company doesn't utilize the LinkedIn network then the tool is far less helpful
- Doesn't seem to work for SMB as well as it does for mid-market and enterprise prospecting.
Powerful Prospecting and Outreach Tool
- The Lead Builder search functionality is incredibly robust, and getting better all the time.
- Surfacing of activity by leads you're tracking is very helpful for beginning and continuing tailored outreach to prospects.
- The Team Extend functionality expands our reps' reach to acquaintances of our company's global network, invaluable for contact with prospects of higher authority.
- One big thing we're missing is the ability to port saved accounts, leads etc from one profile to another. Like any sales organization, we face some amount of attrition, and it's a waste of effort not to be able to pass on one rep's time investment to the next user that will be covering the same accounts, etc.
- The ability to reach out to more users, whether by InMail or other means, would have a great impact. There is an obvious need to balance the privacy of platform users with the requirements of Sales Users, but this could be quite easily mitigated with additional privacy settings for LinkedIn users - e.g. "Allow contact by sales users" checkbox, "Share my contact info with verified companies" etc.
If you're a B2C company, this is probably not the place to find customers. If your target market consists mainly of SMBs or blue-collar businesses, this may not be the place to find decision makers.