Overview
What is Lotame?
Lotame is the flagship data management platform (DMP) from Lotame Solutions in Columbia, Maryland, billed as a cross-screen DMP that leverages "second-party" data (i.e. first-party data acquired via strategic partners).
The best platform for data
Lotame - a great DMP to handle your audience management
A leader in the DMP field
Lotame Rocks
Lotame - The Genuine Advanced Audience Management Tool
LOTs of Audience tools to help Measure with minimal Effort
Lotame is a great DMP for advertising and content
Lotame Review - Definitely recommend!
Popular Features
- Data Analysis Dashboard (8)8.080%
- Audience taxonomy (8)7.070%
- Collection of first-party data (8)6.060%
- Access to Third-party Data Providers (8)4.040%
Pricing
What is Lotame?
Lotame is the flagship data management platform (DMP) from Lotame Solutions in Columbia, Maryland, billed as a cross-screen DMP that leverages "second-party" data (i.e. first-party data acquired via strategic partners).
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Would you like us to let the vendor know that you want pricing?
8 people also want pricing
Alternatives Pricing
What is Clear Analytics?
Clear Analytics is a business intelligence solution that enables non technical end users to perform analytics by leveraging existing knowledge of Excel coupled with a built in query builder. Some key features include: Dynamic Data Refresh, Data Share and In-Excel Collaboration.
What is AdvancedMiner?
Designed to deploy predictive modelsOne tool for data processing, analysis and modeling! The user-friendly workflow interface helps you explore all your data & more. Supports all analytical tasks: Extracting and saving data from/to different database systems, files, and data…
Product Demos
Lotame Website Demo
Features
Data Collection
Data collection is important for building a centralized repository of customer, audience, or user data.
- 6Collection of first-party data(8) Ratings
Collecting all first-party data (website traffic data, CRM; data, subscription data, social data, etc.) in a centralized place for subsequent analysis.
- 9Collection of third-party data(7) Ratings
Third-party (external) data is collected and combined with first-party data.
- 4Access to Third-party Data Providers(8) Ratings
Data transfer to ad networks and exchanges for media buys.
Data Classification
Classification of data is organizing it into taxonomies
- 7Audience taxonomy(8) Ratings
Software enables construction and organization of site data into a structured taxonomy.
- 8Tag Management(7) Ratings
Tag-based audience management to assist with categorizing data into a hierarchical data taxonomy
- 8Data Analysis Dashboard(8) Ratings
Dashboard enabling data to be segmented to help reach audiences more precisely.
Ad Network Integration
Integration with main ad networks, and exchanges to make accurate media buys.
- 5Data Transfer(6) Ratings
Transfer of data to ad exchanges to match third-party to segments.
- 7DSP integration(7) Ratings
Integration with DSP platforms for ad buying
DMP Analytics
Tracking and measurement of key metrics
- 6Campaign Analytics(6) Ratings
Dashboard for measuring and comparing campaign performance.
- 7Audience Analytics(8) Ratings
Visibility into the performance of different audience segments
Product Details
- About
- Tech Details
- FAQs
What is Lotame?
Lotame Technical Details
Operating Systems | Unspecified |
---|---|
Mobile Application | No |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(15)Community Insights
- Pros
- Cons
Valuable Audience Insights: Many users have found the platform's ability to show different affinities of audience segments to be a valuable feature. This has allowed them to understand their target audiences better and tailor their campaigns accordingly.
Easy Audience Segmentation: The ease of creating and customizing audience segments has been appreciated by several reviewers. This convenience has made it simple for them to target specific audiences, resulting in more effective advertising strategies.
Insightful Reporting Features: The reporting features provided by the platform have received praise from multiple users. These features offer valuable insights into audience segments and media performance, enabling users to optimize their campaigns for better results.
Confusing Organization of Campaign Data: Several users have found the organization of campaign data and tags to be perplexing, particularly for first-time users. The lack of clear categorization and intuitive navigation has been a source of frustration.
Lack of Updated Data and Dashboard Improvements: Users have expressed their need for improvements on the dashboard to provide a quicker overview of segment statistics. Some reviewers have also mentioned that the data may not be updated in real time, which hinders their ability to make timely decisions based on accurate information.
Limited Visualization in UI and Handling of Third-Party Partners: Multiple users have suggested that there should be more visualization options in the user interface UI to enhance data understanding. Additionally, some customers have raised concerns about the platform's ability to effectively handle integrations with third-party partners, leading to complications and inefficiencies in collaborative campaigns.
Attribute Ratings
Reviews
(1-8 of 8)The best platform for data
Lotame - a great DMP to handle your audience management
We use these audiences to create data driven products for advertisers. Our campaign planning department uses the segments to optimize their online campaigns. In both cases the segments help to better monetize the inventory.
But we also use Lotame to get insights on our publisher base. Besides being part of our product, Lotame also helps us to monitor our data potential and help Sales and Product Management to better understand monetizing potential, as well as getting alerted if data flows stops or become too low or if other things look strange. So we could also detect fraud traffic on an early stage.
A leader in the DMP field
Lotame Rocks
Lotame is being used primarily by two departments, sales and marketing, but the data it pulls affects decision making all along through the company.
The business problem that was being addressed is that we had no real way to create audience segments on our site, to find out anything better than our own limited analytics or what a survey could tell us. This provides a lot of substance when we talk about who is using our site.