Lotame - The Genuine Advanced Audience Management Tool
February 23, 2017
Lotame - The Genuine Advanced Audience Management Tool
Score 6 out of 10
Vetted Review
Verified User
Overall Satisfaction with Lotame
Lotame is a top solution for audience management. We have been using the technology for last 6 months and it has many good solutions. The Audience Profile report gives insights for campaign enhancement and understanding the existing audience behaviour. Also, it has the functionality of mapping our audience with third party and integrates it on DSP platforms.
- Integrated platform to manage audience
- Online and Offline audience management
- Top level audience analysis
- Further enhancements in existing UI
- Lack of live reporting of audience
- Fall in number of audiences while integrating with DSP
- Positive Click through Rates in Digital campaigns
- Insights of audience which saved campaign money