Overview
What is Lotame?
Lotame is the flagship data management platform (DMP) from Lotame Solutions in Columbia, Maryland, billed as a cross-screen DMP that leverages "second-party" data (i.e. first-party data acquired via strategic partners).
The best platform for data
Lotame - a great DMP to handle your audience management
A leader in the DMP field
Lotame Rocks
Lotame - The Genuine Advanced Audience Management Tool
LOTs of Audience tools to help Measure with minimal Effort
Lotame is a great DMP for advertising and content
Lotame Review - Definitely recommend!
Popular Features
- Data Analysis Dashboard (8)8.080%
- Audience taxonomy (8)7.070%
- Collection of first-party data (8)6.060%
- Access to Third-party Data Providers (8)4.040%
Pricing
What is Lotame?
Lotame is the flagship data management platform (DMP) from Lotame Solutions in Columbia, Maryland, billed as a cross-screen DMP that leverages "second-party" data (i.e. first-party data acquired via strategic partners).
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Demos
Lotame Website Demo
Features
Data Collection
Data collection is important for building a centralized repository of customer, audience, or user data.
- 6Collection of first-party data(8) Ratings
Collecting all first-party data (website traffic data, CRM; data, subscription data, social data, etc.) in a centralized place for subsequent analysis.
- 9Collection of third-party data(7) Ratings
Third-party (external) data is collected and combined with first-party data.
- 4Access to Third-party Data Providers(8) Ratings
Data transfer to ad networks and exchanges for media buys.
Data Classification
Classification of data is organizing it into taxonomies
- 7Audience taxonomy(8) Ratings
Software enables construction and organization of site data into a structured taxonomy.
- 8Tag Management(7) Ratings
Tag-based audience management to assist with categorizing data into a hierarchical data taxonomy
- 8Data Analysis Dashboard(8) Ratings
Dashboard enabling data to be segmented to help reach audiences more precisely.
Ad Network Integration
Integration with main ad networks, and exchanges to make accurate media buys.
- 5Data Transfer(6) Ratings
Transfer of data to ad exchanges to match third-party to segments.
- 7DSP integration(7) Ratings
Integration with DSP platforms for ad buying
DMP Analytics
Tracking and measurement of key metrics
- 6Campaign Analytics(6) Ratings
Dashboard for measuring and comparing campaign performance.
- 7Audience Analytics(8) Ratings
Visibility into the performance of different audience segments
Product Details
- About
- Tech Details
- FAQs
What is Lotame?
Lotame Technical Details
Operating Systems | Unspecified |
---|---|
Mobile Application | No |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(15)Community Insights
- Pros
- Cons
Valuable Audience Insights: Many users have found the platform's ability to show different affinities of audience segments to be a valuable feature. This has allowed them to understand their target audiences better and tailor their campaigns accordingly.
Easy Audience Segmentation: The ease of creating and customizing audience segments has been appreciated by several reviewers. This convenience has made it simple for them to target specific audiences, resulting in more effective advertising strategies.
Insightful Reporting Features: The reporting features provided by the platform have received praise from multiple users. These features offer valuable insights into audience segments and media performance, enabling users to optimize their campaigns for better results.
Confusing Organization of Campaign Data: Several users have found the organization of campaign data and tags to be perplexing, particularly for first-time users. The lack of clear categorization and intuitive navigation has been a source of frustration.
Lack of Updated Data and Dashboard Improvements: Users have expressed their need for improvements on the dashboard to provide a quicker overview of segment statistics. Some reviewers have also mentioned that the data may not be updated in real time, which hinders their ability to make timely decisions based on accurate information.
Limited Visualization in UI and Handling of Third-Party Partners: Multiple users have suggested that there should be more visualization options in the user interface UI to enhance data understanding. Additionally, some customers have raised concerns about the platform's ability to effectively handle integrations with third-party partners, leading to complications and inefficiencies in collaborative campaigns.
Attribute Ratings
Reviews
(1-8 of 8)The best platform for data
- It helped us reach a better audience for the campaign
- It helped us reached the KPI set by clients
- It helped targeted better audience and improve campaign performance
- Data is not sure if updated
Lotame - a great DMP to handle your audience management
- Very good client service and hands on support. Good online training platforms & know how centers.
- Transparent and easy way to create audiences and manage the audiences in the platform.
- Encouraging their clients to share experiences and so get stronger.
- Improvements on dashboard for quicker overview on segment statistics (more visualization).
- 3rd party handling with cross device partners more open.
A leader in the DMP field
- Its ability to show different affinities of audience segments
- Creating and customizing audience segments
- Great reporting features to help learn more about audience segments and media performance
- The user interface is usable, but could use some improvements
- Organizing campaign data and tags is completely up to you as the user, which while very flexible, can be confusing to first time users
Lotame Rocks
- Ease of use - Set up was straightforward; Exporting Data to our ad server, DSP, Twitter, etc., is one click; building audiences using is fast and there is a huge amount of resources I can put towards audience building.
- Customer Service is out of this world, Lotame worked with us to find a program that would train us up, help us out and make us feel confident in our ability to use the platform. And if we have a question or problem, we've found that support is quick to respond and amazingly helpful.
- We have a seat with Lotame's DSP - Lotame is helping us train up on that platform as well.
- So far we haven't encountered too many "needs improvement" pain points with Lotame - if we've had a problem so far it's been more a matter of needing to learn that particular action than any fault of Lotame.
Lotame - The Genuine Advanced Audience Management Tool
- Integrated platform to manage audience
- Online and Offline audience management
- Top level audience analysis
- Further enhancements in existing UI
- Lack of live reporting of audience
- Fall in number of audiences while integrating with DSP
LOTs of Audience tools to help Measure with minimal Effort
- Campaign pixels and tracking are very easy to create and deploy
- Expanding an audience with look-a-like's is very straight forward and affordably priced
- Creating custom audiences to track and expand audiences with other data is very simple
- Unique cookies take a tad longer than others to populate and seem to be a smaller pool
Lotame is a great DMP for advertising and content
- Audience targeting solution - Lotame has an extensive depth of targeting options
- Optimizer is able to focus and intensify improved performance on specific KPIs
- Platform can be slow at times
- Profile Reports - at an ad campaign level these can be very similar across multiple types of campaign
Lotame Review - Definitely recommend!
- Lotame has a very intuitive UI allowing easy creation, segmentation, and exports to various partner vendors.
- The account management team are very knowledgeable and friendly.
- Their timely response makes their support team a pleasure to work with in escalating and resolving issues in an efficient manner.
- Training sessions for new starters.