Overview
What is Mad Mimi?
Mad Mimi is an email marketing solution targeted at SMBs, designed to be intuitive and straightforward. It was acquired by GoDaddy in August 2014 to expand their small business support offerings.
Love Mad Mimi!
Mad Mimi Is Magnificent
Mad Mimi won't drive you mad! It does what it promises.
Mad Mimi - Great Software With a Great Customer Success Team Too!
Mad About, and Mad At, Mad Mimi
Stop Procrastinating. Get Those Newsletters Out with Mad Mimi.
Mad Mimi has fallen behind the times
Mad Mimi Rocks!
Mad about Mad Mimi
We Are Mad for Mad Mimi
Mad for Mad Mimi!
Mad Mimi Review
A Solid ESP For The Small to Midsize Business...Great Deliverability!
Popular Features
- Standard reports (8)10.0100%
- List management (9)10.0100%
- WYSIWYG email editor (8)9.999%
- Email deliverability reporting (9)9.090%
Pricing
Basic
$10.00
Pro
$42.00
Silver
$199.00
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $10 per month
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 9.9WYSIWYG email editor(8) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 7Dynamic content(6) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 5Ability to test dynamic content(6) Ratings
Users can test dynamic content prior to launching a campaign.
- 8Landing pages(5) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 10A/B testing(1) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 7Mobile optimization(7) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 9Email deliverability reporting(9) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 10List management(9) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 8.1Triggered drip sequences(5) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 10Dashboards(7) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 10Standard reports(8) Ratings
The software offers pre-built reports with metrics standard to the category.
- 10Custom reports(6) Ratings
Users can create custom reports.
Pre-Send Testing
This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.
- 10Link Tracking(1) Ratings
This allows marketers to verify that proper link tracking is set up before sending out their email campaigns.
- 6Spelling and Grammar Check(1) Ratings
This feature checks emails for spelling and grammatical mistakes before they are sent out.
- 7Email Previews(1) Ratings
This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.
Product Details
- About
- Competitors
- Tech Details
- FAQs
What is Mad Mimi?
Mad Mimi is broken up into Basic, Pro, Silver, and Gold plans which differ based not only on their pricing, but number of contacts served, email send speed, number of emails you can send, and storage.
Basic Plan (for individuals)
- Ranges from $10/mo to $27/mo
- Up to 5,000 Contacts
- "Normal" speed
- Unlimited Emails
- Unlimited Storage
- Ranges from $42/mo to $139/mo
- Up to 35,000 contacts
- 2x speed
- Unlimited emails
- Unlimited storage
- Ranges from $199/mo to $749/mo
- Up to 250,000 contacts
- 3x peed
- 2,500,000 emails
- Unlimited storage
- Ranges from $1,049/mo to $1,499/mo
- Up to 500,000 contacts
- 4x speed
- 5,000,000 emails
- Unlimited storage
Mad Mimi Video
Mad Mimi Competitors
Mad Mimi Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(18)Community Insights
- Business Problems Solved
- Pros
- Cons
- Recommendations
Mad Mimi is a versatile email marketing platform that caters to a wide range of users and businesses. It has been widely embraced by various departments within companies, enabling them to send and track newsletters and marketing emails efficiently. By utilizing Mad Mimi, businesses have witnessed increased customer conversion rates through their marketing emails, reducing overhead on traditional marketing channels.
For solopreneurs and small businesses, Mad Mimi provides an effective solution for promoting their marketing workshops and blog posts through newsletters. The platform's embeddable form automates the collection of email addresses on websites, allowing users to choose which emails they want to receive. This feature has proven to be invaluable for reaching a larger audience and maintaining effective communication with subscribers.
Marketing managers, virtual assistants, and social media companies also rely on Mad Mimi to streamline their email campaigns and manage their target audience. With its user-friendly interface, it serves as a convenient tool for creating engaging content, uploading weekly newsletters, and enhancing the deliverability of the campaigns. Additionally, Mad Mimi assists in educating clients on email marketing best practices and optimizing their strategies towards specific business goals.
Mad Mimi's functionality extends beyond the realm of business. In schools, it facilitates seamless communication with parents by sending informative newsletters that include pictures, highlights, links, and flyers. Non-profit organizations utilize Mad Mimi to keep supporters up to date on activities through regular monthly or quarterly emails. Moreover, membership-based organizations find value in utilizing this platform as it enables them to send newsletters effectively to their members.
Overall, Mad Mimi is regarded as a powerful email marketing tool that improves communication efficiency across numerous industries. Its superior editor function allows users to create captivating blog posts without the hassle of separate revisions. This product has successfully demonstrated its effectiveness in gathering new readership for websites and nurturing existing readers through targeted promotional campaigns.
User-Friendly Interface: Many users have found Mad Mimi's interface to be super simple, allowing them to quickly design emails without spending a lot of time. The drag and drop feature has been particularly appreciated, making it easy for users to customize their email layouts according to their preferences.
Variety of Design Options: Several reviewers have liked the wide range of design options available in Mad Mimi. With over 30 color themes and more than 3 dozen social media buttons, users can easily create visually appealing emails that align with their brand. This variety allows for greater flexibility in designing engaging email campaigns.
Efficient Contact Management: Users have valued Mad Mimi's efficient contact management capabilities. They have found it easy to upload new contacts in batches or one at a time, streamlining the process of adding subscribers. Additionally, managing subscribers who are on multiple lists has been convenient for targeted email marketing strategies.
Negative sentiment in user reviews for Mad Mimi can be summarized as follows: Limited customization options: Some users have expressed dissatisfaction with the limited customization options available in Mad Mimi's email interface, finding it lacking fluidity and suggesting that improvements should be made to make it more user-friendly. Lack of advanced features: Several reviewers have mentioned that Mad Mimi lacks certain advanced features found in other email service providers. These include the ability to set up drip campaigns with integration to e-commerce platforms, resending emails to unopened recipients, and more sophisticated list segmenting options. Limited templates and design capabilities: Users have commented on the limited selection of templates provided by Mad Mimi, desiring more variety and customization options. Additionally, some reviewers with advanced skills in graphic design and coding have found Mad Mimi's design tools restrictive for their visual ambitions. Overall, while there are positive aspects of Mad Mimi mentioned by users, such as its functionality and ease of use, these common cons highlight areas where improvements could enhance the user experience and meet the expectations of a wider range of customers.
Users have made several recommendations for Mad Mimi based on their experiences. The most common recommendations can be summarized as follows:
Mad Mimi is recommended for beginners, as it is considered easy to use and offers a simple way to create an email campaign. Users also suggest that it is suitable for small or private companies with simple email communication needs, as it is perceived as an affordable solution that does not require much IT staff involvement. Additionally, users recommend utilizing the support and pre-made templates provided by Mad Mimi, as they find the support to be fast and helpful in navigating the platform and creating email campaigns.
Overall, users appreciate the affordability and ease of use provided by Mad Mimi, making it a recommended option for beginners and small companies with basic email marketing needs.
Attribute Ratings
Reviews
(1-5 of 5)Love Mad Mimi!
- Newsletter templates
- Tracking reading and engagement
- Graphics and ease of use
- Allow more than one person to edit at a time, like google docs
- More templates
- Allow to link a video and show the video in the newsletter
- Helps us update parents
- Keeps our contacts organized
- Shows us who is engaged
- WYSIWYG email editor
- N/AN/A
- Dynamic content
- 70%7.0
- Ability to test dynamic content
- 50%5.0
- Landing pages
- 80%8.0
- A/B testing
- N/AN/A
- Mobile optimization
- 70%7.0
- Email deliverability reporting
- 90%9.0
- List management
- 100%10.0
- Triggered drip sequences
- N/AN/A
- Dashboards
- 100%10.0
- Standard reports
- 100%10.0
- Custom reports
- 100%10.0
- URL Validation
- N/AN/A
- Link Tracking
- 100%10.0
- Image Validation
- N/AN/A
- Inbox Display
- N/AN/A
- Email Accessibility Tools
- N/AN/A
- Spelling and Grammar Check
- 60%6.0
- Spam Testing
- N/AN/A
- Email Previews
- 70%7.0
- sending out weekly newsletters
- sending out important communications
- tracking reader engagement
- We were able to check who was clicking on links to help us understand interest!
- tracking engagement to see who should be targeted for more specific communication
We Are Mad for Mad Mimi
Our goal at EMPro, Ltd is not help our clients through our project management and marketing expertise but also educate them as well.Their learning curve was incredibly high; a lot of our clients didn’t know the difference between an “Opt-Out or Opt-In” or even how social media outlets related to their business. We knew our biggest challenge would be getting them comfortable with the application we decided to use and teaching them how to optimize it toward their business goals.
- Easy to set-up: One thing I noticed quickly is that if you want to start your campaign that same day, you can with MadMimi’s very easy follow step-by-step process that goes based on your pace and extent of your knowledge.
- Lots of design options that are easy to use. MadMimi has 30+ color themes and more than 3 dozen social media buttons. Other tools include web-forms, drip campaigns, Salesforce, Batchbook, Highrise and Google Analytics for the more advance user.
- Full tracking and monitoring is quickly accessed. You can make sure your marketing targeted and effective through its interactive charts, summary reports, and effectiveness of any promotions.
- Really the only drawback is that the design tools are simple, so if you have extensive design plans, this application may be restrictive. Those advanced in graphic designing, marketing & advertisement tools and web-coding will find MadMimi limited based on their skill level and visual ambitions.
They had more confidence in that their business, their BRAND was in the right hands working with us because we directed them to a tool they could understand and trust.
- By recommending MadMimi to our clients we have seen resurgence in returning customers – they trust of knowledge of what will work for them best.
- We have decided to swap our former e-mail marketing service provider for MadMimi in our own efforts due to the success our clients have been reporting.
Especially if the primary purpose is to generate strong brand loyalty with effective communication that integrates your various outlets: MadMimi makes it easy for your customer to pick-up what the business owner wants to relay.
Mad for Mad Mimi!
- Allow for total control of email layouts.
- Easy importing of email contacts.
- Great customer service and quick answers to any problems.
- Easier way to update forms of payment.
- More customized templates for lower price package.
- More editing capabilities for uploaded photos.
- Increased employee efficiency.
- Cost efficient.
Mad Mimi Review
- Their drag and drop interface is very easy to use.
- They automatically cycle out bad emails to reduce your bounce rates.
- Their customer service is amazing. I'm taken care of in minutes.
- The reporting features are pretty basic. I often feel like I need to switch email providers in order to excel ahead of competition.
- The drag and drop tool is easy to use but very limited. It's really difficult to be creative with columns and content.
- The entire tool itself is pretty basic. Not wow'd by any features.
- It's pretty hard to measure ROI here but Mad Mimi is very cost friendly.
- It's definitely improved our lead management.
- Mad Mimi has made it easier to discover leads.
In terms of business problems that it addresses, I used several ESPs in my time as an email marketing manager, but Mad Mimi consistently reached more inboxes, and had better deliverability than other ESPs that I utilized. This is probably the most valuable thing an ESP can provide, so I can't give them any higher praise than that.
- Mad Mimi is a leader in terms of Deliverability. Getting those emails in the consumer inboxes is what the game is all about.
- Setting up email campaigns within Mad Mimi is extremely easy. It opens up a whole new opportunity for businesses of any size.
- Customer Service and the policing of compliance is top notch. They watch everything in terms of deliverability, or lack there of, should there be bounces, or spam complaints. In the lower tiers of their payment options, having a sound set of rules in terms of compliance helps everyone, as you share an IP Address with several users. If one user is not towing the line, it affects everyone on that IP Address.
- The ease on adding links, such as unsubscribe links, is not as easy as it is with other email service providers. Creating simple tags that take the place of a link could help a lot, especially for those not as familiar with HTML.
- Perhaps a way of archiving old emails, or hiding them from the past emails area. It can look a bit cluttered, and can be confusing in some circumstances.
- Providing some learning material, or at least a more thorough overview of email marketing, and the user interface would be of great use to beginners.
- With deliverability comes more transactions and readership. I can say that Mad Mimi has helped with that.
- The pricing is competitive, and I think the increased deliverability has more than made up for it.
- General ease of use makes the whole process very efficient and profitable in terms of time saved and money.
- MailChimp,Vertical Response,SendGrid,Ongage