Overview
What is Mapp Digital?
Built by marketers for marketers, Mapp is a family of software and customer-centric services including a sophisticated data management platform; tools that optimise email, mobile, app, social and web marketing; and campaign management and strategy consulting. Mapp Digital was created by…
The best AI based customer experience solution!
The Best Service for SMBs at Mapp Digital.
About Mapp Digital
MAPP Digital: Great support for easy all-in-one platform. Wondering how it gets better and better every year!
BlueHornet: The date you'd introduce to your parents. Nothing flashy, but gets it done.
Blue Hornet, Unreliable at Best
BlueHornet Review
Good for simple, tough for complex
Easy to Use Platform
Blue Hornet suites my email marketing needs
BlueHornet - It's Not You, It's Me
BlueHornet: A bit simpler, but with amazing customer support!
Chose over HootSuite because of support.
Popular Features
- Email deliverability reporting (5)8.888%
- List management (5)8.585%
- WYSIWYG email editor (5)7.878%
- Mobile optimization (5)7.474%
Pricing
What is Mapp Digital?
Built by marketers for marketers, Mapp is a family of software and customer-centric services including a sophisticated data management platform; tools that optimise email, mobile, app, social and web marketing; and campaign management and strategy consulting. Mapp Digital was created by the…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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What is Constant Contact Lead Gen & CRM?
Constant Contact delivers for small businesses with tools to simplify and amplify digital marketing. Constant Contact Lead Gen & CRM is a marketing and sales platform developed to help businesses build their pipeline, nurture leads and close more deals. The tools are designed to help businesses…
Product Demos
Mapp Digital Demo Request
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 7.8WYSIWYG email editor(5) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 8.4Dynamic content(4) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 8Ability to test dynamic content(4) Ratings
Users can test dynamic content prior to launching a campaign.
- 8.5Landing pages(4) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 9A/B testing(4) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 7.4Mobile optimization(5) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 8.8Email deliverability reporting(5) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 8.5List management(5) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 6.9Triggered drip sequences(5) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 8.3Dashboards(5) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 8.3Standard reports(5) Ratings
The software offers pre-built reports with metrics standard to the category.
- 7.8Custom reports(5) Ratings
Users can create custom reports.
Pre-Send Testing
This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.
- 9URL Validation(3) Ratings
This allows marketers to validate URLs and find any broken links before sending out their email campaigns.
- 7.8Link Tracking(3) Ratings
This allows marketers to verify that proper link tracking is set up before sending out their email campaigns.
- 7.8Image Validation(4) Ratings
This allows marketers to validate images used in their emails to ensure images and GIFs display correctly in their audience’s inboxes.
- 8.1Inbox Display(4) Ratings
This allows marketers to see how their emails will be displayed within different web browsers and within different email service provider (ESP) platforms.
- 8.3Email Accessibility Tools(4) Ratings
This type of tool scans emails before they are sent out to ensure that design and code are optimized for accessibility across different browsers.
- 7.8Spelling and Grammar Check(4) Ratings
This feature checks emails for spelling and grammatical mistakes before they are sent out.
- 8.3Spam Testing(4) Ratings
Spam testing allows marketers to test their email against most major spam filters before sending out their email campaigns.
- 8.6Email Previews(4) Ratings
This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.
Product Details
- About
- Competitors
- Tech Details
- FAQs
What is Mapp Digital?
Mapp Digital Competitors
Mapp Digital Technical Details
Operating Systems | Unspecified |
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Mobile Application | No |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(20)Community Insights
- Business Problems Solved
- Pros
- Cons
Mapp Digital offers a range of use cases that cater to the needs of marketers and businesses seeking real-time customer insights. With its AI technology, Mapp Digital enables users to personalize their marketing efforts by delivering hyper-personalized messages to their target audience. This not only helps in optimizing customer engagement but also increases the chances of conversions.
One key use case of Mapp Digital is its integration with Blue Hornet, which allows users to execute Email Newsletter Campaigns seamlessly. Through this integration, marketers can effectively organize audience statistics and customer data, enhancing their ability to create targeted and relevant campaigns. Additionally, Mapp Digital's BlueHornet assists in addressing deliverability challenges by providing tools, customer support, and API functionality.
Another vital use case of Mapp Digital is its capability to migrate marketing efforts to digital channels. By leveraging the power of this platform, businesses can efficiently target their desired audience while avoiding wasted time and resources. Moreover, Mapp Digital proves to be an essential tool for sending batch marketing and transactional emails, ensuring that the right messages reach the right customers at the right time.
Furthermore, Mapp Digital allows for the tracking of multi-channel marketing campaigns, enabling users to gain valuable insights into the performance of their marketing strategies. With its quick calculation of segments/targets lists, marketers can effortlessly analyze campaign results and make data-driven decisions to optimize their future marketing efforts.
While BlueHornet serves as a beginner platform for email marketing and performs basic functions effectively, it may not be suitable for advanced email marketers due to certain limitations in reporting and support for relational data. Nonetheless, for those starting out in email marketing or looking for a user-friendly solution, BlueHornet proves to be a reliable choice.
In conclusion, Mapp Digital offers numerous use cases that empower marketers and businesses with personalized insights, efficient email campaign execution, migratory abilities to digital channels, precise tracking of multi-channel campaigns, and effective batch email sending. Whether for beginners or advanced email marketers, Mapp Digital and BlueHornet provide valuable solutions to enhance marketing strategies and optimize customer engagement.
Convenient and efficient email delivery: Users appreciate the ability to receive email content directly from their content provider in Blue Hornet, making it a convenient and efficient platform. This feature streamlines the process of accessing important information and saves users time. Personalized ad experiences: Blue Hornet offers a natural and personalized approach to ads, allowing each person to have a unique experience tailored to their preferences. By delivering targeted messages based on user data and behavior, Blue Hornet ensures that subscribers receive relevant content that resonates with them. Highly praised API functionality and reporting: The API functionality and reporting in Blue Hornet are highly regarded by users. These tools allow users without IT support to easily integrate their systems with Blue Hornet and access detailed analytics, enabling them to make data-driven decisions for their email marketing campaigns. Overall, these three pros highlight the convenience of receiving email content directly from providers, the personalized ad experiences offered by Blue Hornet, as well as the highly praised API functionality and reporting capabilities of the platform.
Glitchy Platform: Some users have experienced issues with broken links, glitches, and kinks in the Blue Hornet platform. These technical problems have made it difficult for users to navigate and use the system effectively.
Poor User Interface: Several users have found the Blue Hornet user interface to be poor and clunky. They have mentioned that the login button is difficult to find and that the overall interface is not as smooth and polished as they would like.
Inaccurate Reporting: Users have expressed frustration with inaccurate reports from Blue Hornet. They have found that the reporting tools for transactional messages are different from the rest of the system, causing difficulty in getting accurate reporting. Additionally, some users feel that the reporting capabilities of Blue Hornet are not up to speed compared to other ESPs.
Attribute Ratings
Reviews
(1-5 of 5)The best AI based customer experience solution!
- Unifying all company customer data
- Automate marketing campaigns
- Generate AI based informative insights
- Integration aspects can be improved
- Company data security can be more prioritized
- Customer analytics can be more in-depth
- increased employee productivity
- Increased cost efficiency
- Increased efficient customer experience
- WYSIWYG email editor
- 90%9.0
- Dynamic content
- 90%9.0
- Ability to test dynamic content
- 90%9.0
- Landing pages
- 90%9.0
- A/B testing
- 100%10.0
- Mobile optimization
- 100%10.0
- Email deliverability reporting
- 100%10.0
- List management
- 90%9.0
- Triggered drip sequences
- 90%9.0
- Dashboards
- 100%10.0
- Standard reports
- 100%10.0
- Custom reports
- 90%9.0
- URL Validation
- 100%10.0
- Link Tracking
- 90%9.0
- Image Validation
- 90%9.0
- Inbox Display
- 90%9.0
- Email Accessibility Tools
- 90%9.0
- Spelling and Grammar Check
- 90%9.0
- Spam Testing
- 100%10.0
- Email Previews
- 100%10.0
The Best Service for SMBs at Mapp Digital.
- Whiteboards, segmentation tools, and statistics all designed for ease of use.
- Adding new features and enhancing the usability of the site on a regular basis.
- Clients can be easily transferred.
- It's lacking a worldwide campaign calendar (to export and share).
- Limits on statistics, no 2-way SMS, and a PB on stop/unsubscribe mean that the SMS tool is not extensive.
- This platform has shown to be a great fit for a wide range of clients with minimal email marketing experience.
- Small and medium-sized businesses can benefit from Mapp Digital.
- WYSIWYG email editor
- 70%7.0
- Dynamic content
- 80%8.0
- Ability to test dynamic content
- 80%8.0
- Landing pages
- 90%9.0
- A/B testing
- 90%9.0
- Mobile optimization
- 80%8.0
- Email deliverability reporting
- 100%10.0
- List management
- 90%9.0
- Triggered drip sequences
- 80%8.0
- Dashboards
- 90%9.0
- Standard reports
- 80%8.0
- Custom reports
- 80%8.0
- URL Validation
- 90%9.0
- Link Tracking
- 90%9.0
- Image Validation
- 90%9.0
- Inbox Display
- 100%10.0
- Email Accessibility Tools
- 80%8.0
- Spelling and Grammar Check
- 70%7.0
- Spam Testing
- 80%8.0
- Email Previews
- 90%9.0
About Mapp Digital
- Ads come naturally to each person
- You base your shopping model on specific audiences
- The database grows more and more and it is no longer so easy to perform tasks
- It needs your assessment and study time.
- It makes it possible to optimize sales strategies to achieve better results in your campaigns
- It has tools to manage contacts, send emails, and carry out automated campaigns
- WYSIWYG email editor
- 80%8.0
- Dynamic content
- 80%8.0
- Ability to test dynamic content
- 70%7.0
- Landing pages
- 80%8.0
- A/B testing
- 80%8.0
- Mobile optimization
- 70%7.0
- Email deliverability reporting
- 80%8.0
- List management
- 80%8.0
- Triggered drip sequences
- 70%7.0
- Dashboards
- 50%5.0
- Standard reports
- 70%7.0
- Custom reports
- 70%7.0
- URL Validation
- 80%8.0
- Link Tracking
- 50%5.0
- Image Validation
- 80%8.0
- Inbox Display
- 60%6.0
- Email Accessibility Tools
- 70%7.0
- Spelling and Grammar Check
- 80%8.0
- Spam Testing
- 80%8.0
- Email Previews
- 70%7.0
- 4Thought Marketing Automation Services, AT&T Smart Cities and All Inclusive Marketing
MAPP Digital: Great support for easy all-in-one platform. Wondering how it gets better and better every year!
- Easy to use
- User friendly segmentation tool, whiteboards and statistics
- Continuously adding new features and improving site usability
- No instant messenger
- A global campaign schedule is missing (to export and share)
- SMS tool is not comprehensive (limits on statistics, not possible to make 2-way sms, pb on stop / unsubscribe)
- Growing ROI
- No difficult to change way of working. Easy to adpat
- WYSIWYG email editor
- 70%7.0
- Dynamic content
- N/AN/A
- Ability to test dynamic content
- N/AN/A
- Landing pages
- 80%8.0
- A/B testing
- N/AN/A
- Mobile optimization
- 40%4.0
- Email deliverability reporting
- 70%7.0
- List management
- 80%8.0
- Triggered drip sequences
- 30%3.0
- Dashboards
- 90%9.0
- Standard reports
- 80%8.0
- Custom reports
- 70%7.0
- URL Validation
- N/AN/A
- Link Tracking
- N/AN/A
- Image Validation
- 50%5.0
- Inbox Display
- 70%7.0
- Email Accessibility Tools
- 90%9.0
- Spelling and Grammar Check
- 70%7.0
- Spam Testing
- 70%7.0
- Email Previews
- 80%8.0
BlueHornet: The date you'd introduce to your parents. Nothing flashy, but gets it done.
- BlueHornet's WYSIWYG (What You See Is What You Get) interface for creating emails is easier to use than many platforms. Users appreciate this. BlueHornet makes it super simple to create a version specific for mobile devices.
- I am a big fan of the custom data segmentation tools built into BlueHornet. They are powerful and easy to use. Many other ESPs, including a number of the top rated ones, do not have such powerful, easy to use segmentation tools. This matters. It helps a user send more relevant emails.
- BlueHornet makes sharing to social networks simple. In this day and age, forwarding to a friend is dead. Sharing to social networks is essential. Having this be easy to do is very important.
- While the WYSIWYG editor is generally strong, BlueHornet has an Achilles Heel: The editor breaks attempts to use responsive design. With over 50% of email getting opened on mobile devices, this is a major stumble.
- The image library BlueHornet provides will frustrate users with a large library of imagery. 1) Accounts get a very small amount of storage. While this can be expanded, it would be better if it were unlimited. Storage is now so cheap, it is surprising to see it limited like this. 2) It is awkward to use. It does not allow folders for categorizing images by type. It would be a boon if it did.
- As I have seen in other reviews here, their reporting features are industry laggards. It is difficult to pull historical trend information without having to pull individual send reports and aggregate them all oneself.
- They have very limited support for relational data. While it is better than none, and I credit them for that, it has a ways to go to be competitive with the offerings of the true enterprise ESPs.
- BlueHornet has been a good entry-level platform. We have successfully launched scores of clients with limited email marketing experience onto this platform. Because it is easy to use, we have spent minimal effort needing to help these clients with problems.
- It is easy to migrate clients on or off BlueHornet, depending upon their needs. This is helpful because it allows our clients to be on exactly the right platform. Some platforms make it difficult to migrate off, essentially trapping clients on a platform that no longer meets their needs or business objectives.
- I wish BlueHornet were keeping pace with technology advancements in the industry. The gap between the biggest ESPs and competitors like BlueHornet seems to be growing.
- WYSIWYG email editor
- 80%8.0
- Dynamic content
- 30%3.0
- Ability to test dynamic content
- 30%3.0
- A/B testing
- 50%5.0
- Mobile optimization
- 40%4.0
- Email deliverability reporting
- 50%5.0
- List management
- 50%5.0
- Triggered drip sequences
- 50%5.0
- Dashboards
- 80%8.0
- Standard reports
- 60%6.0
- Custom reports
- 50%5.0
- CheetahMail, Salesforce Marketing Cloud Email, IBM Silverpop Engage, Maropost, Lyris HQ, Aurea List Manager (formerly Lyris LM), iContact and Adestra