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What is iContact?

iContact is an email marketing solution that was acquired by Vocus in 2012. The product is integrated with Facebook and Twitter and is aimed at SMBs with unlimited sending as a key feature.

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Recent Reviews

TrustRadius Insights

iContact is a versatile communication tool that is used by various organizations and individuals for a wide range of purposes. For …
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Popular Features

View all 20 features
  • Dashboards (26)
  • List management (25)
  • Standard reports (25)
  • Email deliverability reporting (25)
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1500 Users


per month

2500 Users


per month

5000 Users


per month

Entry-level set up fee?

  • No setup fee


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $14 per month
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Product Demos

Build Your Brand Webinar Series: iContact Demo


Demo of shortcut to Business Card iContact using QR code on iPhone - Part 1


iContact for Salesforce Demo

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Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

Avg 8.2

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Avg 7.8

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

Avg 8.5
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Product Details

What is iContact?

iContact is an email marketing solution that was acquired by Vocus in 2012. The product is integrated with Facebook and Twitter and is aimed at SMBs with unlimited sending as a key feature.

Drag & Drop Editor
No HTML required, but can be used in conjunction with their Drag & Drop email designer.

A/B Split Testing
Conduct email tests to specific subscriber groups ranging from test email subject lines, incentives, layouts, or color schemes.

Schedule emails based on your own needs, or with suggested times based on iContact's automation algorithm.

Landing Pages
Designed to help users automize conversion rates with customizable landing page templates.

Performance Reporting
Analyze email metrics with personalized dashboards.

Subscriber Management
Embed custom sign-up forms, and manage lists of subscribers based on demographics.

Multiple Users
One account, multiple users, with customizable permissions-levels.

API Integrations
Incorporate data from multiple sources into iContact for subscriber management. Export data from iContact into other tools to optimize email marketing applications.

iContact Integrations

iContact Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

iContact is an email marketing solution that was acquired by Vocus in 2012. The product is integrated with Facebook and Twitter and is aimed at SMBs with unlimited sending as a key feature.

iContact starts at $14.

Mapp Digital, Constant Contact, and VerticalResponse are common alternatives for iContact.

Reviewers rate List management and Dashboards and Standard reports highest, with a score of 8.

The most common users of iContact are from Small Businesses (1-50 employees).
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Reviews and Ratings


Attribute Ratings


(1-25 of 45)
Companies can't remove reviews or game the system. Here's why
Score 8 out of 10
Vetted Review
Verified User
We originally signed up with the program to help with email marketing and campaigns. Before signing up, we were not getting a lot of traffic to the website, and it would take 24-48hrs to complete an email campaign. This helped us tremendously after working with it for about six months. Our email campaigns doubled our website traffic, and we saw a 12% increase in donations in the first three months and a 20% increase by the 6th month of using the system.
  • Email campaigns
  • Email templates to choose from and edit
  • Great customer service
  • Need to improve their scheduling features
  • Uploading list can take a long time, I would like to have that process done faster
Using iContact, we were able to reach more people and increase our social media volume and online presence. It helps me to easily send bulk emails to my audience and potential leads with tons of email templates. Unfortunately, the email customization options are limited, and they have a limited amount of storage space.
December 08, 2021

iContact Review

Tamara Guion-Yagy | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Out of all the direct marketing tools available, iContact has the most flexibility in the area of design for my projects. I think their templates look great and I like being able to customize them for my projects.
  • iContact has top notch customer service, and they have always been knowledgeable and helpful.
  • Their website was a little difficult to navigate initially. They've made improvements since I first signed up, but I still think that there are areas where it could be much more intuitive than it is.
  • Occasionally, some of templates can act a little buggy. I've had to start over on some projects because things like borders or font color will appear one way in the message builder, and then when the message is tested and viewed in email, will be a different color. I've never been able to fix this, and I believe it might be errors in code.
  • We often publish newsletters in multiple languages and it would be helpful to be able to work on two messages at once. I've tried this in the past all to find out that one version was not able to be saved.
My advice would be to spend some time getting acquainted with the site and experiment with the templates initially before sending anything out to clients.
Score 7 out of 10
Vetted Review
Verified User
We use iContact to send out bulk emails to our potential/customer base. We use iContact statistics to tailor our marketing campaigns.
  • Maintains the list of contacts.
  • Allows us to segment or divide our contacts up into targeted lists.
  • Provides a dashboard with statistics for marketing insights.
  • Deleting contacts is not easy and if you make a mistake it is not easy to fix.
  • Finding and reusing messages is not easy.
  • Adding/manipulating blocks is sometimes frustrating to get the look you want in a message.
If you are just creating marketing emails and sending them out, iContact works great. If you want fancy templates we think you'll need to work to make that happen. If you want a comprehensive solution this might not be for you. Definitely researching the feature set - so far for us the features have worked pretty well.
Stacy Venditto | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
IContact was used in a previous engagement with a mid-sized business client. It was used only by the Marketing department to solve a couple of business challenges. They needed to be able to send email messages to a select number of contacts in a specific region in order to inform them of upcoming events and engage them for sales conversations. They needed a platform that would allow them to quickly launch ad-hoc email marketing campaigns to subscribers and identify potential opportunities based on an analysis of the results. The solution needed to be simple to use and affordable. iContact fit the requirements for this client initiative and I was in charge of implementing and managing the activities within iContact to meet our objectives.
  • A quick campaign creation process.
  • Easy to use interface.
  • Hundreds of attractive email templates.
  • There's a limited amount of storage space for images.
  • Their subscriber-based pricing can get high really fast.
  • The email customization options are limited.
iContact is not the best solution for those with over 10,000 email subscribers. The lack of features does not compare to other solutions with a similar price point. This is also not ideal for those who want to have a lot of customization options when it comes to the content of their emails. However, they do offer hundreds of templates, which is a better option for those needing a quick and simple email campaign, especially where visual appeal is a priority. The email templates are very modern and sleek and would be a good fit where this is of high importance. iContact would be perfect for small business users, but mid-sized organizations may find it does not meet their needs. Enterprises are likely to have requirements that are overgrown for the iContact solution.
December 05, 2019

iContact saves me time!

Kelly Palermo | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
I am the only user in our company and I use it to send out mass emails to our members.
  • It allows me to send out large quantities of emails at one time.
  • It allows me to make my newsletters interesting.
  • I'd like to know how to attach links to the emails.
iContact is sometimes not user-friendly.
Score 6 out of 10
Vetted Review
Verified User
We use iContact to manage all our email communications with our 75k+ subscribers. We utilize the automated workflows for drip campaigns, welcome messages, and our monthly newsletters.
  • Email template design.
  • Workflow automation.
  • Scheduled delivery.
  • Interface can use an upgrade.
  • Email designer can use a fresher design too.
  • Would have liked to see functions we could put on our website (popups) instead of using 3rd party.
It's a workhorse for basic email management. If you are getting started in building your platform out it's pretty easy to work with. As you explore other products you may find that you wish it had more functionality. Statistics are a bit limited whereas other newer products may give you more insight into the behavior of your audience. Regardless, I was pretty satisfied with the platform.
Score 8 out of 10
Vetted Review
Verified User
We use iContact for all mass email communication with our union membership. It is much easier than maintaining our own mass email system and prevents us from risking blacklisting our domain. It provides many templates to choose from and allows us to create our own templates with our own style to maintain a recognizable branding.
  • Usability
  • List management
  • Editor needs improvement.
iContact is well suited for regular contact with a list of members that is fairly stable. If your list includes people who may come on and off and back on again, it can be difficult to maintain. The service does not seem to allow the upload of purchased lists of any sort, even though legally allowed (under certain circumstances).
Delbert Adair | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
I regularly use iContact to communicate with my players and their parents before, during, and after the softball season. It is a great way to notify them of announcements and general communication. I add pictures from our games to add to the emails that go out. I'm already preparing my first email to announce the upcoming season.
  • You can get help by live chat, email or telephone.
  • They regularly send out tips to improve your communication with your subscribers.
  • They allow you to have many pictures. I have 126 and have not reached my maximum limit.
  • Every time you edit or sometimes open an email it brings it to the top of the list. I would prefer my email to go to the top only after I send it out to my subscribers.
  • When I add a new contact I sometimes copy and paste the email. This is not allowed sometimes and I have to manually type the email in.
  • LinkedIn will not allow you to add pictures anymore when sending emails out.
iContact could be used when you want to advertise your product or service or bring up something special for your subscribers. iContact allows me to send out more emails than I desire. I send messages out sometimes weekly but never reach my maximum number allotted. iConatct would probably not be suited for small contact lists of say fifty or fewer emails.
Score 9 out of 10
Vetted Review
Verified User
We use iContact for email campaigns. It works well for small to medium campaigns. I have also recommended and setup the product for several other companies. The interface is pretty straight forward and it does a good job of walking you through the entire process for someone who has little experience.
  • Easy to use templates.
  • Good delivery rates.
  • Good customer support
  • Can get complicated if you do not want to use one of their templates
  • Larger email lists can get expensive.
  • Very strict rules about adding a contact who does not respond to an invite.
iContact works well for small to medium companies. Larger companies with larger email lists may find that it is too expensive.
Stephanie Nelson | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
We use iContact to send out emails and monthly messages about what is happening in the business and as a communication tool for our customers. The biggest problem I think we have come across so far is getting more people to open the emails once they are sent out.
  • Great themes and templates that are already set up for you.
  • It's easy for my customers to set up or decide to decline emails.
  • Once emails are sent out, I'm able to view success rates and how well the emails are being received. Like how well they are doing, being opened and such.
  • The ways the emails are sent out come across as spam. I wish iContact info was left out of it.
  • Some of the editing tools are hard to navigate, and once I go from one page to the next, I have lost things that I have worked on. "Save" doesn't seem to work.
I think iContact is great for small businesses starting up and trying to better manage their client base. Well suited for sending out lots of messages at one time or maybe multiple messages per month, things like that.

But I think for bigger businesses it might not be the right fit. I feel as though many people view messages coming from iContact as spam or junk mail and they are not opened or received. That can be a waste of time for the business owner or the developer.
January 04, 2019

IContact is worth it

Todd McGee | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Many departments use IContact to create colorful, well-designed newsletters to promote activities and events. It helps us provide information about upcoming programs and events of interest to our residents. Our service also includes one project per month from I-Contact's graphic design team. They will work with a department to create a nice, eye-catching newsletter template.
  • Versatile templates available
  • Will create customized templates
  • Easy to use email address collection forms
  • Will offer expert insight and analysis on how to build lists
  • Resizing columns
  • Subscriber sign-up forms across different user folders
  • Spellcheck is a little cumbersome
IContact is well suited for sending our irregular as well as regular communications. The templates are easy to set up, and they will work with you to create customized templates. Since it is web-based, it can also be accessed from anywhere and is an asset when we need to send immediate emergency-related communications. We also link it to our Facebook and Twitter accounts to cross-promote news and events.
Arlin Golden | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
We use iContact exclusive for email marketing, which is the primary form of marketing for our business. It is very easy to use, once you've got the hang of it, and there is excellent customer support there to help you do so. The new email builder is very intuitive and quick, and list management is second to none. We love iContact and the guidance our support representative there has helped us in honing our marketing techniques; that's really the biggest plus
  • Customer Support
  • Strategy Planning
  • Ease of Use
  • list organizing
  • some website intuitivity
It's well suited for all email marketing needs.
Danny Poulos | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I personally have used iContact for over a decade to stay in touch with referral sources and past clients. It's ease of use and versatility allow me to be creative in my efforts to stay "top of mind" with potential clients and sources of business.
  • Much more reasonable guidelines for acceptable content than other programs I have tried
  • Easy to understand tracking data
  • Contact management is a breeze with custom lists
  • The editing of custom emails can be a little frustrating sometimes, Changing fonts and sizes, resizing and positioning images...
I use it for ALL mass communications. Not suited for personal individual emails.
Taylor Cavazos | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User
We use it to send holiday cards and blast invites to select contacts
  • GREAT customer service. Our rep, Paige Maites, is always the first to pick up the phone and handle any issues.
  • I love that you can design invites within the application.
  • Managing lists. I feel like we are always hitting our storage cap with unnecessary contacts that are over 2 years old
I needed to send a message on deadline and was having trouble sending a test message. I called customer support and they were able to help me navigate through my issue in less than 10 minutes.
Patrick Stephens | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
We use iContact to manage the communications (both internal and external) at the school. This encompasses emails about performances, weekly blasts, illness announcements, and emergency communication. It is primarily used by one individual (myself) and one other, who will use it in my absence. It addresses our need to communicate with families and staff in a way that is most effective to them, as well as useful (time-wise) to us and our processes.
  • Quick sends. You can trust that it will go out.
  • Individual person management. We mostly use them in groups, but being able to address the small things on each account makes it more effective and makes us more efficient.
  • Templates. Some of their newer templates are really nice and do more than what I could ever hope to do!
  • Their emails are not WYSIWYG. We will pick a font and love it, but then see that it turned into a generic font when it was sent.
  • Email upload. Their recent email uploading situation is terrible. It is a recent update and only adds time to my job.
  • List management. It's not like MailChimp, but still works OK. It could be better.
I would only recommend it if someone was a small business. I think they are the best suited for companies who will send out a coupon or offer here and there. The most recent updates made it more complicated to use for more complicated processes. It is easy to train someone on the program, and so quick to learn. But I would also only stick to the simpler things. I also think the colorful templates are great, and show great creativity. But again, it is hard to justify recommending the program when it isn't WYSIWYG.
December 14, 2018

Great for Small Business

Kirsten Rodriguez | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
We use iContact for our email marketing contacts. I am the only one that uses it in our organization, but the entire company gives me what they want me to put out, as well as bringing contacts in. We send out a monthly newsletter as well as various promotions and announcements.
  • Contact management. iContact is really great for entering all your contact. You are able to put them onto different lists, and let them choose which lists they would like to be a part of as well. There are many data fields provided to fill in information.
  • Emailing. We use the email feature at least once a month. They are always improving and adding new features, which is very helpful in presenting content in a new and exciting way to our readers. There are many options with remade templates and themes, or you can add your own.
  • Insights. It is really helpful being able to have the data to see what is working and what isn't. It is nice to be able to go back and see how things went in the past compared to now. Opens, clicks, shares, etc.
  • Surveys. iContact used to offer doing surveys direct through their platform and it was great. Very easy to use with great results. They removed that feature, sadly.
  • Even better contact management. Every list you put a contact on goes towards your subscriber count. The more subscribers you have to more you have to pay. Sometimes emails get lost and the only way to manually subscribe someone to a list that never responded is by contacting support.
  • More flexibility in creating templates. Their template creating feature for emails is very rigid. While you can change colors and widths of columns, you can't make it completely yours
iContact is a great option for small businesses. It doesn't have enough features to create the demands of a large corporation. Of course the price goes up exponentially with more subscribers, which would also make it beneficial for small businesses. If you have too many lists to add people to it can get a little crazy too.
December 14, 2018

iContact is a lifesaver!

Score 9 out of 10
Vetted Review
Verified User
I use iContact keep in touch with all of my clients. iContact allows me to stay organized and seamlessly market to my current clients. It is an essential tool for me to use that it has generated a ton of deals for me and my team. Not only do I use iContact but many others in my organization use it independently. Highly recommending it would be understated.
  • Track opens
  • High delivery rate
  • User-friendly
  • Tracking. How many times one opens emails. See who forwarded emails.
iContact is well-suited for all your email marketing needs. I don’t really think it’s appropriate where you would need to see who forwarded your emails or how many times one person open your emails.
Nicholas Kouvatsos | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
iContact is being used to send out all of our e-mail marketing hits that we send to either our entire list or to a segment of our list. It is used solely by the marketing department, but occasionally marketing will send e-mails using iContact on behalf of other departments, such as customer service or events. It is not, however, used for automated marketing e-mails that are sent to individuals at specified time intervals based on when they take certain actions is our marketing funnels. We use another marketing automation software for that.
  • iContact, for the most part, ONLY does e-mail, so they're good at it. You can expect inbox deliverability to to be high because it's all they do. They don't have their team focused on trying to be everything to everyone.
  • iContact has an easy drag & drop user interface to create e-mails as well as the flexibility of being able to code your own e-mails with an HTML source editor.
  • They only do e-mail. This is a pro in the sense that they're good at it. But their marketing automation is lacking.
  • Misses the mark on some cool things that competitors are doing like sending e-mails out at different times to individual subscribers based on when they're most likely to open your message. This would be a great feature to add.
  • Segmentation isn't as good as it could be. A tagging system would be preferred for segmenting. Right now, you can really only segment based on field data and to add a field for every possible situation I might want to tag a contact record is a bit daunting. Being able to segment based on realtime behavior would also be helpful. For example, we only send to contacts that have had some interaction (opened or clicked an email) within the last 180 days. Each month, I have to pull everyone who hasn't clicked in that time and add them to a list that I exclude. I also have to remove anyone who has interacted again from the exclusion list. It'd be easier if that segment of people updated automatically so I didn't have to manually add and remove people each month.
  • If you're working with a lot of contacts and you have a lot of segments, loading and performance can be slow.
iContact is great for sending to lists of people for one-off marketing campaigns. It is not well-suited for automated marketing e-mails that are sent to individuals at specified time intervals based on when they take certain actions in our marketing funnels.
Tom Alsop | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
iContact is used on a regular basis by our national Association. It gives us the feedback information we need to make decisions about upcoming events and tells us where to invest our time in preparation and planning. The feedback comes to us by way of charts or graphs indicating which members actually read our content, open rates on various hyperlinks, etc.
  • Recently, iContact changed the way HTML emails are prepared and that has significantly moved us along this path of communicating better with our membership.
  • If we have questions, Bill is always there to help us. The personal involvement means a lot because many times we're under a deadline to get information out to our membership.
  • Adding names to iContact has been a cinch as we grow.
  • Once we got to understand how HTML emails and newsletters were created, the process has been much simpler and I cannot honestly think of ways to improve anything about their website or implementation of the work we need to have done.
We only use iContact to connect with Association members and others who have signed up wanting information on a regular basis, past members, etc. In this regard, iContact is very well suited. I can't think of where it would be less appropriate, unless it would be for an organization or business where the mailing list is very small.
Jerry van Dalen Jr. | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
We are a medium sized consulting organization, so we use iContact across our whole organization for all of our emailing needs. We have a general list of about 9,000 emails that are within iContact. iContact allowed us more advanced mass emailing capabilities outside of what Salesforce offers. Salesforce is our CRM but we have an integration with iContact that is very useful.
  • Great list segmentation. You can make a segment based on many different rules.
  • Analytical tracking information is also very useful. It has all the major KPI's that one would expect.
  • The integration to Salesforce is very useful. It allows us to have a more complete view of a contact within the Salesforce profile.
  • Some of the emails that bounce cannot be traced to a specific reason. It leaves our team in the dark about why the emails are bouncing.
  • The spam test sometimes give a thumbs up while the email is still flagged in Outlook. Obviously Outlook is a big deal for B2B marketing emails, and the resolution hasn't been so clear.
  • iContact alots only a specific amount of space for your email images. This can be restricting at times.
iContact Pro is well suited for a scenario including a small organization with very general mass emailing needs. Some HTML experience will be needed to create email, so a team will need to consider this when making a selection. Would be less appropriate for a team looking for a more comprehensive marketing platform that could include cookie tracking, workflows, etc.
Score 10 out of 10
Vetted Review
Verified User
Every client in our agency utilizes an email campaign platform to send out eBlasts to our audiences and each of those clients uses a service that is fit best for them - so, no solution is agency-wide, here. In the case of the Bridge Run, we reviewed several platforms before making the decision to go with iContact and it was a fantastic choice. They offer incentives for non-profits and the service they provide is above all else. We have an activation account manager that guides us through new capabilities and keeps us in line with our stats. It solves the annoying issue of emailing. It's the best email tool we've explored yet.
  • Our account manager keeps us up to date with our email sending statistics and provides an extra eye on the account. This helps us determine what and why open rates fluctuate and tools to keep the click-throughs UP!
  • They offer incentives for their clients.
  • It's the easiest and most user-friendly platform we use in the agency and when it comes to training, and execution - it's above all else!
  • Honestly, I think I've learned the most from iContact on email platforms -- they provide blogs that are insightful to users and when I inquire or have questions, they're quick to respond and always have a detailed explanation.
The platform is suited both for individuals that know little to nothing about email campaigns as well as those who work in an agency setting and are accustomed to design.
Cameron DeJong | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We use iContact to integrate with other website tracking tools and to send e-mails to various segments of subscribers. This is used by the digital marketing department and it addresses the business opportunity of staying in touch with our customers with news and offers that are important to them. We use iContact in coordination with a dedicated account manager, which is a major difference maker for us.
  • Constant support from a dedicated account manager.
  • Consistent deliverability of e-mail messages.
  • Accurate reporting of clicks, opens and the ability to easily segment based on these.
  • Ability to deliver to inbox based on days/times recipient typically opens.
  • Reports on messages being forwarded or otherwise shared.
  • More sends per month included in plans.
Its very well-suited for enterprise or medium business size mailings and the ability to integrate with many third party tools. It is not the robust and exciting interface that you may see with competitors, so if that is important to you, it may be difficult to grasp.
Score 8 out of 10
Vetted Review
Verified User
We use iContact as a supplement to our current email service provider. We currently use it for online forms, registrations and newsletter management.
  • Customer service is wonderful! They are always helpful, guiding and available for any odd question, even if those questions are training for a newbie to the email world.
  • Building forms for data collection and the code generator the for the site is very easy.
  • Ensuring double opt-in is extremely straightforward.
  • Including unsubscribe on every message automatically means we never have to worry about CAN-SPAM.
  • We also would like to send transactional messages which don't require an opt-out, this is a challenge with iContact. (May be a feature with pro?)
  • The regular version of iContact doesn't support event management or logic flows for automated messaging.
  • Custom form fields have limited field type options (can't build a drop-down).
Its great for people just getting started with email. The builder and templates make it easy to ensure emails look great and are optimized. The coaching and assistance provided by the iContact team is unparalleled. If you need someone to help you understand email better, or take your messages to the next level, this team can do it. They even review your current messaging and provide guidance on how to improve everything from design to the subject lines.
Richard Angeloni | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
We use iContact to send communications to our various audiences, including physicians and consumers. Approximately three departments in our company use the product, and it helps coordinate communications, ensure it is on brand and allows us to track open rates.
  • iContact is relatively easy to use, with many templates and the ability to customize templates to better fit your brand.
  • iContact also provides excellent customer service. They have an extensive help section and my account representative is always available to answer questions.
  • iContact provides good feedback on open rates, with downloadable reports.
  • Although there are different types of iContact products, the product we use is relatively basic.
  • The spell check feature can be improved.
  • The process to maintain and scrub mailing lists is not as obvious as I would prefer.
iContact is well suited for sending and tracking communications, such as newsletters and general correspondence, to various audiences. It does not have all of the bells and whistles of an advanced email automation tool like Marketo or Eloqua. We use the product for general communications and for our purposes it does the job. We are able to see if readers click on links to our website and can track open rates. The product does not allow us to track how long they stay on our website and other web activity.
September 14, 2015

iContact - I like it!

Charlene Botet Pelaez | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
iContact was being used to address marketing and promotion for a consulting job I was assigned to. This was a general contractor who wanted to promote sites and completed projects to current, potential and clients that did not know of them. It was used by the Marketing firm handling their PR and it was being used as an outreach tool.
  • It allows for multiple audience databases.
  • It allows for multiple document structures and designs (internal and imported)
  • User friendly and ease of use
  • Access to help for functions could be more readily available within the various areas of content. This would prevent users from having to go to the help area and away from where they are working.
  • Easing limitations on how many users could be sent blasts at one given time.
iContact is well suited for small to medium organizations and allows for customization which goes above and beyond the average online marketing tool. It would be well suited for internal departments within a large organization as well doing it's own marketing. When perusing marketing tools for your business, always look at what you are sending, where you are sending it and to whom, ensuring the tool you choose can accommodate all needs required.
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