Overview
What is Meta Business Suite?
Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can…
TrustRadius Insights
Small Businesses Should Check Out The Current Money-Making Opportunities Meta For Business Offers
Meta for Business, a necessary pain
Facebook for Business is awesome!
Very Good Platform to Manage Your Facebook Accounts
FB Business easy ROI
An advertising platform that can be challenging for B2B.
Efficient, but not user friendly
Facebook ads are best for ROAS/Scale.
Great Tool if it Fits Your Use Case
If your business is not on Facebook, you're not doing it right!
A super effective tool to reach new customers giving a positive ROI
Facebook for Business is the future of marketing
Facebook for Business is a must
Facebook for Business is great for avid Facebook users
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Reviewer Pros & Cons
Pricing
What is Meta Business Suite?
Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can manage all marketing and advertising activities…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
- About
- Integrations
- Tech Details
- FAQs
What is Meta Business Suite?
It can be used to publish feed posts and stories for both Facebook and Instagram without switching accounts. To post for a later time when customers are most engaged, the user can schedule posts and stories, save them as drafts or upload creative assets to the media library. Users can also read and reply to messages and comments across Facebook, Messenger and Instagram in a single place, and create Automated Responses for faster replies.
Meta Business Suite Integrations
Meta Business Suite Technical Details
Operating Systems | Unspecified |
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Mobile Application | No |
Frequently Asked Questions
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Reviews and Ratings
(744)Community Insights
- Business Problems Solved
- Pros
- Cons
Users rely on Facebook for Business/Business Manager to easily manage multiple locations and advertising campaigns. With a user-friendly interface, digital marketing companies use it to market their own business and their clients' local businesses. It provides a central admin tool that makes it simple to add and maintain accurate data for each location. Organizations in the insurance industry utilize Facebook for Business to increase brand awareness through paid traffic and hyper-granular targeting settings, offering lead generation services in both B2C and B2B contexts. The platform also serves as a key asset for agencies, providing the largest reach and cost-effective placement pricing on the largest social media platform. Small businesses and nonprofits find it overwhelming to have an online presence and pay for advertising, but Facebook for Business simplifies this process by automatically creating a business page and providing advertising capabilities. These are just a few examples of how users leverage Facebook for Business to manage their pages, analyze analytics, and reach their target audience efficiently.
In addition to managing ads, Facebook for Business is used by marketing teams to advertise products on social media, driving ecommerce revenue and brand awareness. It helps businesses attract customers, increase sales, track customer interactions, and offers valuable data representation and reporting features. The platform also plays a role in internal communications by helping organizations communicate internally and improve efficiency in messaging. Entrepreneurs use Facebook for Business to position their brand, attract clients, and increase sales through interaction with the virtual community. It has been praised by users for its ease of use, powerful tools like Business Manager that allow them to manage multiple accounts, track metrics, navigate between different settings, and conduct effective marketing campaigns. Overall, Facebook for Business is commonly used across various industries including digital marketing agencies, non-profit organizations, sales teams, entrepreneurs, and social media teams who seek to maximize their reach and engagement with target audiences through efficient ad management and content distribution strategies.
Valuable Tool for Managing Facebook Pages and Ads: Users have consistently found that Facebook for Business is a valuable tool for managing their Facebook pages and ads. Many users have mentioned that it has helped them easily give admin rights and assign roles to employees, making it convenient to manage multiple accounts efficiently.
Effective Audience Targeting: Users appreciate the effectiveness of Facebook for Business in reaching their desired audience. They find it easy to target specific demographics and areas, which sets Facebook for Business apart from other platforms. The ability to track results in real-time has also been praised by many users as a valuable feature.
Intuitive User Interface with Additional Features: The intuitive user interface of Facebook for Business has received positive feedback from users. It is described as user-friendly, even on mobile devices. Additionally, users have highlighted the additional features provided by Facebook for Business such as pixel swapping and catalog uploads, which enhance their advertising capabilities.
Difficult Navigation: Many users have expressed difficulty in navigating the confusing and complex user interface of Facebook for Business. Novice users, in particular, have struggled to find instructions or tutorials and were not familiar with the various features. They often find it challenging to locate specific pages or information within the platform.
Inconsistent Documentation: Users have found the documentation provided by Facebook for Business to be inconsistent, making it challenging to find answers to specific questions. The lack of clear and comprehensive resources can lead to frustration and wasted time for users who are seeking guidance on how to effectively use the platform.
Lack of Customer Support: The lack of customer support from Facebook for Business has been a major frustration for users. They have found support to be unhelpful and struggled to communicate with a human being as they could only talk to a chatbot. This impersonal approach leaves users feeling unheard and unsupported when they encounter issues or need assistance with their account.
Attribute Ratings
Reviews
(1-3 of 3)Facebook for YOUR business
I have used it for years in other aspects, mainly for lead generation, direct sales, and customer support. My knowledge is more extensive in those departments, having had the results of years to base my actions on.
- Facebook is a very popular and trusted network, so unless we post content that looks suspect, people will be open to click on it.
- The basic interface is very simple, if you want to try your hand at online marketing, it is a good starting tool.
- If you want to delve deeper into the data, you can dig it out, export, and play around.
- Immense numbers of social media experts have published free materials on how to get the most out of Facebook for Business. You can get started for nearly free and see results in days.
- The recent changes to admin roles and the structure of pages and accounts has caused some problems - since roles are set in stone for some parts, we had issues in transfering roles.
- I find that my monitor is never big enough to see all the data I want to see, and I sometimes get lost within the drop-downs and all the options. This is good and bad at the same time.
- There are bugs with displaying link previews, at least with Wordpress ran sites.
I had suffered for a long time before I started using Facebook for Business from the above reasons alone.
The actual features and functions behind the service, the ads, the audiences, and all the wonderful data to tailor your offers are worth even more praise.
- Facebook for Business is a highly customizable tool and has barely any competitors if you look at its complexity.
- You can read all the know-hows on how to set up an account the right way, and experiment.
- One of many networks, Facebook for Business, and the ads manager within that has its given CPC rates, that with the right settings, it can bring a good ROI for advertisements.
Using it is nearly unavoidable if you want to advertise online, or better said, it's worth giving it a try. You can research the basics for free, and use smaller test budgets to see if it works for you.
We usually outsource the more menial tasks, but overseeing the mayor events and checkin up on their progress is important - it's nice to be able to do that anywhere in the world, from a phone.
Such a simple solution for bringing our social media use up to the professional level is very welcome.
- Content distribution
- I think they have it all down-pat, and all uses are thought about by the developers.
- We thought about it but we are currently satisfied with how we use it.
- Implemented in-house
- Sometimes I forgot to type in the right URL
Having someone lean over your shoulder is always a bit awkward, you think about how you smell, maybe consider offering them gum because they have bad breath...
- Everything works smoothly.
- Nothing, unless you don't know Facebook.
The only option on the market, but not by preference
- The business manager acts as a hub for all accounts—both business pages and ad accounts.
- The insights feature provides a valuable look at how users interact with the page. It provides engagement stats and helps to see trends over time.
- The most recent ad manager update leaves something to be desired. The process is a bit clunky and only seems to work in a Firefox browser.
- It's a bit cumbersome to drill down to all the accounts managed. Rather than being able to simply select the page you want to manage, you have to click the page, then go back to the business manager, then be led to the page again. It's a fiddly process.
- The bugs in Facebook for Business lead to a lot of wasted time either setting up ads or pages to have them glitch out and start over, or spending time chatting with customer support to figure out problems.
- The insights tool does help create quick, easy-to-interpret reporting metrics.
- Brand management and engagement
- Ad management
- Reporting on user engagement
- We generally use it as expected.
- We might use it as a way to educate clients on their brand reputation by making them page admins to see progress along the way rather than just at the monthly report meeting.
- Product Features
- Implemented in-house
- N/A
- Adding users to an account
- Updating payment information
- Dashboard view to see all available pages and accounts
- Ad management
- Requesting page access to a client
- The hierarchical structure of accounts
Facebook Grows Your Company the way you want
- You can create target audience groups based on a variety of selected profile indicators to compile robust lists of potential customers to share content with.
- You can analyze the Facebook insights which include data analytics that reveal what posts, content, videos are working to gain attention, followers, likes and also what is not working, and also show when the best times of day are to post content according to when Facebook users typically viewed the content
- You can create marketing campaigns including giveaways, raffles, surveys etc... to keep your audience engaged and also collect profile data.
- You can create, publish and track ads in Facebook and decide how much to spend or see how much it would cost to reach your intended target audience lists.
- You can also choose to not allow users posts, comments etc... without prior approval first.
- Build a relationship with your intended target audience using engaging content that appeals to one of their primary emotions.
- I would like to be able to break down the target audience selections even further.
- Not being able to like user profiles can make it hard to find a particular profile again
- Make it easier to sell right from the Facebook page itself
Not appropriate: I'm having a hard time thinking about a scenario that would not be appropriate here and I am coming up short.
- prior to beginning the facebook business page RFQ's came in to the office at an average of 7 per week, following the development of the facebook page average grew to 35 per week.
- Sales nearly doubled in less than 18 months, and again doubled in the next year
- International distribution sales relationship were formed due to the product demos on Facebook
- We increased revenue so much that the company allowed us the funding to redesign the website, redevelop the product to upgrade many key features, begin the branding of all our materials for shipping, and tech documents, youtube channel etc...
- Instagram, YouTube, Twitter, Google+, LinkedIn and Pinterest
- ad creation and publishing
- create target audience lists to network with
- the extensive networking opportunities to reach potential customers that you otherwise would not know existed
- ability to create ads on a limited budget
- forming positive relationships with people, businesses, organizations
- sharing video clips to reach people with busy lifestyles
- holding a giveaway raffle that generated 400+ new prospects.
- attracting the attention of organizations willing to support the purchase of those in need of the product
- being able to identify what content is working and when the best days, times to schedule posts
- selling directly from the facebook page landing
- being able to connect business, contacts to one another
- to further increase exposure in record time
- Price
- Product Features
- Product Usability
- Product Reputation
- Analyst Reports
- Implemented in-house
- Internal issues with not being allowed to access Facebook due to internal server restrictions because our company executives did not see the value in developing the social media presence until they saw the results.
- creating your Facebook page
- creating engaging content
- compiling useful target audience lists
- none that I found