pharosIQ Reviews & Ratings 2024

Q: What are pharosIQ's top competitors?

Madison Logic Platform , DemandScience , and Foundry ABM are common alternatives for pharosIQ.

Overview

What is pharosIQ?

pharosIQ, a provider of “intent-to-purchase” lead generation, provides insights and demand for B2B sales and marketing, and turns intelligence into engagements for efficient global revenue growth. Powered by first-party data, it connects vendors with in-market-buyers globally.

pharosIQ is Unmatched!

9 out of 10

April 15, 2024

Incentivized

We have a need to pull in as much quality pipeline as possible for our B2B solution through the channel. To do so, we enroll over 230 …

pharosIQ is a great addition to your business!

8 out of 10

November 11, 2023

Incentivized

We are always looking for Digital activities to add to our partners marketing plans. pharosIQ helps us target the necessary accounts and …

Stick to what you know and you will never be disappointed!

10 out of 10

October 26, 2023

Incentivized

Currently, we utilize the services of pharosIQ for Outbound Lead Gen Telemarketing Campaigns. We put forward multiple Enterprise Products …

Good for lead generation (quantity), but not most leads will not convert.

6 out of 10

October 26, 2023

Incentivized

They provide content syndication services for our marketing team, which generate leads for the business. We give them assets created by …

Happy with pharosIQ!

7 out of 10

October 26, 2023

Incentivized

I have been working with pharosIQ for almost 3 years now. Overall, I am very satisfied with them. We always had dedicated managers working …

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How pharosIQ Differs From Its Competitors

Impact on Pipeline

Using pharosIQ makes it EASY to fill bottom of the funnel. Not only do they hit the ground running with the partners we suggest for these programs, before onboarding they are very helpful in suggesting which partners are ideal candidates for our program. This ensures a higher-level of success. In …

Incentivized

Impact on Pipeline

With pharosIQ we successfully received 2,000+ MQL's (top of funnel) and 8.4M in deals (bottom of funnel) associated with our pharosIQ campaigns.

Incentivized

Impact on Pipeline

As with any brief we send in, the end result is based on our customer's needs and expectations, be it top-of-funnel leads or bottom-funnel, which in most cases is bottom-funnel. We have had all our requests fulfilled in full with every campaign and have had no issues with the ability of Lead …

Incentivized

Impact on Pipeline

It has helped us generate a lot of MQLs; however, the feedback that we get from our sales teams regarding these leads is that they are not warm enough yet - simply put, they are not ready to be contacted with a sales proposition. Some MQLs generated via pharosIQ have indeed influenced …

Incentivized

Impact on Pipeline

As I previously mentioned, pharosIQ has definitely helped us acquire some business pipelines. However, it depends on which quarter. For instance, summer was obviously quieter.

Incentivized

Popular Features

View all 17 features

ABM sales intelligence (5)
8.4
84%
Standard visitor segmentation (5)
8.0
80%

Reviewer Pros & Cons

View all pros & cons

Custom marketing plans
More sharing of success stories

Verified User

Professional in Marketing

Computer & Network Security Company, 10,001+ employees

Brainstorming how to make your business better using their resources
Dumb down their prelytix platform pitch. Find a way to make it more digestible for the average user.

Verified User

Program Manager in Marketing

Information Technology & Services Company, 10,001+ employees

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Features

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

8.8

Avg 8.1

9.1
Automated routing and prioritization
(2) Ratings
Users can set up rules so that the tool automatically prioritizes mentions and routes them to the appropriate individual or team for response.
9.1
Customer interaction histories
(1) Ratings
Users can view the entire customer conversation history when responding to a mention.
9.1
Syndicated content
(3) Ratings
Republished content on third-party sites.
9.1
Personalization
(2) Ratings
AI-driven personalization for account-based messaging, ads, content recommendations, and conversations that target specific accounts across multiple channels.
7.9
Engagement data tracking
(3) Ratings
Tracking for account-based customer engagement across multiple channels.

Ad Campaigns

Features related to creating and deploying ad campaigns.

7.6

Avg 7.7

7.2
Ad campaign creation
(2) Ratings
Allows users to programmatically create ads and build new campaigns within the tool.
7
Display advertising
(4) Ratings
Supports banner and rich media display ads, including video, audio, mobile, etc.
7.9
Contextual advertising
(3) Ratings
Advertising that relates to the content on a given web page. Sequence targeting allows ads to be shown to individual viewers in a particular order across different websites, enabling greater control over brand messaging.
8.2
Social advertising
(2) Ratings
Advertising on social media platforms like Facebook, LinkedIn, etc.
7.7
Ad reporting and analytics
(2) Ratings
The ability to track and forecast cross-channel ad performance and report on revenue attribution.

Audience Segmentation & Targeting

A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.

8.1

Avg 7.8

8
Standard visitor segmentation
(5) Ratings
Ability to segment, or target audiences based on criteria you set (e.g. URL, cookies, IP address, custom javascript, traffic source, device, browser, language, ad campaign, geo-targeting, time of day) and enable tests to run for specific visitor segments.
8
Behavioral visitor segmentation
(4) Ratings
Ability to segment, or target audiences based on whether or not they have performed certain actions, such as clicking on a CTA, and enable tests to run for specific visitor segments.
8.4
ABM sales intelligence
(5) Ratings
Demographic and firmographic data covering contacts, businesses, and industries.

Intent Data

Intent Data refers to buyer data collected on the internet based on browsing behavior. This data provides intent signals with insights into the buyer journey, helping to gauge user interest in a product or service. It is used to identify and prioritize accounts based on where they are in the buyer cycle, helping to drive pipeline and revenue growth.

8.5

Avg 7.7

8.6
3rd party intent signals
(4) Ratings
Buyer intent updates based on top-funnel, 3rd party data collected from various sites. This level of data requires large data sets to be effective.
8.6
Downstream intent signals
(2) Ratings
Buyer intent updates based on downstream data at an advanced stage of the buyer journey. This data is collected from a users’ own website or secondary sources such as review sites. It provides fewer but stronger intent signals than 3rd party sources.
8.2
Account identification
(4) Ratings
Helps sales and marketing teams identify accounts showing intent to make a purchase.

ABM Integrations

ABM platform integrations with third-party software and internal tools to enable organizational workflows.

9.1

Avg 8.4

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Service Offering Details

About
Competitors
Tech Details
Downloadables
FAQs

What is pharosIQ?

pharosIQ is a B2B marketing partner offering ways to connect with and convert targeted buyers. Its signal engine provides precision targeting, to ensure messaging reaches the right audience through email, content, online ads, direct mail, and events. The solutions are designed to turn potential interest into concrete leads and sales.

Solutions Overview:

B2B Content Syndication: pharosIQ’s content syndication is used to drive conversion-ready leads, helping to reach and pipeline through personalized content experiences, utilizing both digital and traditional outreach.
B2B Mobile Phone Data: IQappend drives call-to-connect rates powered by Modigie’s real-time data and extensive cell phone database.
Direct-to-Desk Mail: Targeted direct mail used to reach decision-makers directly at their workplace with relevant offers, ot increase lead generation.
Full-funnel Leads: pharosIQ’s multi-channel approach accelerates lead conversion by integrating content syndication with direct mail. IQconvert enlarges the user's database and propels targets through the funnel to drive conversion rates.
B2B Display Advertising: IQengage drives in-market lead opportunities with targeted content syndication, broadening a brand's reach and pipeline across channels.
Lead Quality: pharosIQ’s team focuses on securing high-intent down-funnel leads, to ensure engagement with timely, relevant content.
Custom B2B Events: For memorable events that captivate and convert, from intimate executive dinners to virtual roundtables and webinars, pharosIQ sets the stage to build strong connections and close major deals.

pharosIQ Competitors

pharosIQ Availability

Geography	Global
Supported Languages	French, Italian, Spanish, Portuguese, German, Flemish, Dutch, Russian, Polish, Arabic, Mandarin, Czech, Lithuanian, Swedish, Hungarian, Finnish, English

pharosIQ Downloadables

Frequently Asked Questions

pharosIQ, a provider of “intent-to-purchase” lead generation, provides insights and demand for B2B sales and marketing, and turns intelligence into engagements for efficient global revenue growth. Powered by first-party data, it connects vendors with in-market-buyers globally.

Madison Logic Platform, DemandScience, and Foundry ABM are common alternatives for pharosIQ.

Reviewers rate Syndicated content highest, with a score of 9.1.

The most common users of pharosIQ are from Enterprises (1,001+ employees).