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Madison Logic Platform

Madison Logic Platform

Overview

What is Madison Logic Platform?

The Madison Logic Platform is an account-based marketing product that includes an ABM-centric data management platform (DMP) that allows users to target ads and other content on an account basis. Activate ABM integrates with the user's CRM and Marketing Automation…

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Recent Reviews
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Pricing

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Madison Logic Platform

Madison Logic Platform

N/A
Unavailable

What is Madison Logic Platform?

The Madison Logic Platform is an account-based marketing product that includes an ABM-centric data management platform (DMP) that allows users to target ads and other content on an account basis. Activate ABM integrates with the user's CRM and Marketing Automation platforms, and leverages the…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.

Folloze

Folloze

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Folloze in Foster City provides their Personalized B2B Marketing Platform, which they describe as the best way to generate credible pipeline that will convert - from focused ABM to broad-based nurture. An ABM focused solution, the Folloze platform provides personalization and marketing campaign…

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Product Details

What is Madison Logic Platform?

The Madison Logic Platform is an account-based marketing product that includes an ABM-centric data management platform (DMP) that allows users to target ads and other content on an account basis. Activate ABM integrates with the user's CRM and Marketing Automation platforms, and leverages the vendor's network of 1,600+ B2B publishers for content syndication.

Madison Logic Platform Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

(9)

Reviews

(1-2 of 2)
Companies can't remove reviews or game the system. Here's why
April 28, 2022

Insightful and well-targeted lead generation with solid results.

Verified User
Strategist in Marketing
Real Estate Company, 1001-5000 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We must have access to relevant content and touchpoints throughout our extended demand generation process to drive the account ahead. With Madison Logic, we've exceeded our initial goals for top-of-the-funnel demand. We can better coordinate with our sales team by delivering leads on a regular cadence and with a predictable volume.
Pros and Cons
  • Unlike their competition, they have a unique LinkedIn integration that sets them apart.
  • We were able to launch campaigns rapidly because of their integration with our CRM.
  • There is no need to seek information or reports because all the information is always available.
  • Integrations were having some issues, but these were swiftly resolved.
  • This account-based interface from Madison Logic isn't as easy to use as others that I've used in the past.
  • More social media platforms like Instagram and Facebook should be included, in my opinion.
Likelihood to Recommend
In the past few years, I've worked with several content syndication service providers. And the industry has progressed significantly. I'm happy to say that this year's lead quality is especially good! Our ABM program has very strict standards, and the team adheres to those requirements. Team members who are always quick to respond. Willing to swap out stale leads. They're a definite must-see!
Return on Investment
  • To help me decide which accounts to focus on, I have access to insightful analytics.
  • Exceptional support teams are always there for us.
  • There is a lot of contact information that is either correct or has been updated.
Alternatives Considered
To help us achieve our goals, Madison Logic's customer success team goes above and beyond to support our team. The Madison Logic team is happy to help you succeed, whether it's through platform demonstrations, weekly exports to our priority accounts, or guidance on how to effectively plan our campaigns. The Madison Logic team also provides us with account-based insights, which we can then use to generate leads for our clients. A great team to work with, as well as a great platform to implement our approach.
April 18, 2022

Simply and Easy to Use!

Verified User
Professional in Marketing
Human Resources Company, 1001-5000 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
In my current role, we run Content Syndication campaigns through Madison Logic and use their platform to track the performance of these campaigns. I am given insight into how well each piece of promoted content is performing, how many leads have been brought in, and break performance down by company size range (small, medium, and large). It gives a great center of truth when comparing campaign performance metrics to our internal systems.
Pros and Cons
  • Data insights
  • Performance reports
  • No needed improvements come to mind
Likelihood to Recommend
The Madison Logic Platform is especially useful for those running content syndication campaigns. It allows for insight into the campaign in an organized and thoughtful way. I wish all vendors I worked with could offer a platform as well functioning as the Madison Logic Platform. I am able to share campaign data with my team and compare it to our own center of truth.
Return on Investment
  • It has allowed me to pivot during campaigns to promote content that had a greater impact on my demand generation efforts.
  • During a campaign, my company's reporting system was not working correctly. I was able to use the Madison Logic Platform to show campaign performance.
Alternatives Considered
  • Tableau CRM (formerly Einstein Analytics)
Madison Logic Platform is used specifically at my organization for tracking campaigns run through them. Tableau is more of a company-wide platform used to track all demand generation performance. I personally like the Madison Logic Platform because it is easy to use, and the support I have received from the Madison Logic team has been amazing.
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