Name: Madison Logic Platform
Rating: 6.2 (9 reviews)
Author: Madison Logic

Help Desk

Web and Video Conferencing

Customer Support

AI Code Generation

Functional Testing

Kubernetes Monitoring

No-Code Development

Development

K-12 Online Learning

Education

Business Intelligence (BI)

Collaboration

Corporate Social Responsibility (CSR)

Enterprise Content Management

Enterprise Feedback Management

Environmental Health and Safety (EHS)

Enterprise

Accounting

Treasury Management

Finance and Accounting

Applicant Tracking

Benefits Administration

Corporate Learning Management

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Access Gateways

Cloud Storage

Configuration Management

Database-as-a-Service (DBaaS)

Disk Cloning

Fraud Detection

Function as a Service (FaaS)

Integration Platform as a Service (iPaaS)

Managed Hosting

Mobile Device Management (MDM)

Network Performance Monitoring

Object Storage

SIP Trunking

Scale-Out Storage

Security Analytics

Server Virtualization

Service Desk Outsourcing

Software Composition Analysis (SCA)

Vendor Risk Management

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Call Tracking

Content Management

Customer Advocacy

Customer Experience Management

Customer Journey Mapping

Customer Success

Digital Content Creation

Email Marketing

Influencer Marketing

Marketing Automation

Product Intelligence

Social Media Management

Survey & Forms Building

Usability Testing

Web Analytics

Marketing

Project Management

Professional Services

Call Recording

Customer Onboarding

Customer Relationship Management (CRM)

Sales

Cloud-Native Application Protection Platforms

Identity Threat Detection & Response Software

Security

Apparel

Internet of Medical Things

Medical Scheduling

Population Health Management

Restaurant POS

Retail Analytics

Simulation

Vertical-Specific

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The Trade Desk

### Account-Based Marketing Strategies
User sentiment about Madison Logic Platform's account-based marketing strategies capabilities is predominantly positive. Reviewers appreciate the platform's ability to provide insightful analytics for prioritizing accounts, targeting hard-to-reach accounts, and generating leads from the Target Account List (TAL). The platform's deep intent analysis helps in effectively pursuing accounts with high conversion potential. Users also value the platform's granular targeting parameters and data-driven approach to ABM, enabling them to focus on specific personas within niche markets. Additionally, the platform's user-friendly interface and the support provided by the customer success team are highlighted as key strengths in executing successful ABM campaigns.

### Lead Generation Techniques
Users consistently praise Madison Logic Platform for its lead generation techniques, highlighting the platform's ability to generate high-quality leads efficiently. The platform's focus on delivering targeted leads to the right accounts has been a key factor in driving successful lead generation campaigns for users. While some users have noted minor issues with lead quality, overall, Madison Logic Platform's lead generation techniques have proven to be a valuable asset in filling sales pipelines and driving business growth.

### Target Account Identification
User sentiment regarding Madison Logic Platform's target account identification capabilities is predominantly positive, with many users highlighting the platform's effectiveness in reaching specific accounts for account-based marketing initiatives. Users appreciate the platform's ability to target named accounts and generate leads from these specific accounts, ultimately aiding in driving pipeline growth and expanding reach within key industries. The platform's granular targeting parameters and insightful analytics are commended for enabling users to prioritize accounts and engage with the right prospects at the right time. Additionally, users value the platform's ability to provide intent data and assist in targeting hard-to-reach accounts, contributing to successful ABM campaigns and lead generation efforts.

### Campaign Management
Users consistently highlight Madison Logic Platform's campaign management as a key strength, emphasizing its user-friendly interface and robust features for running targeted campaigns. The platform's ability to integrate with CRM systems like Marketo is praised for enhancing campaign efficiency and effectiveness. While some users mention minor issues with campaign naming conventions, overall feedback underscores the platform's effectiveness in facilitating successful campaign execution and lead generation efforts.

### Content Syndication and Distribution
User feedback on Madison Logic Platform's content syndication and distribution capabilities is generally positive, with many highlighting the platform's ability to effectively target specific accounts and deliver relevant content to drive lead generation. Some users appreciate the platform's flexibility in adapting to their business needs, while others value the platform's role in extending the reach of their content to targeted accounts. However, a few users express minor concerns about the need for improved follow-up strategies to enhance conversion rates. Despite some mixed opinions, the consensus leans towards Madison Logic Platform's content syndication and distribution functionality being a valuable asset in their marketing efforts.

### Display Advertising and Reach
User opinions on Madison Logic Platform's display advertising and reach capabilities are diverse. While some users appreciate the platform's integration with Salesforce and Marketo for targeted account advertising, others express concerns about the effectiveness of display activity compared to lead generation. The platform's ability to deliver specific display ads to target accounts at different stages of the buyer journey is highlighted as a positive feature. However, users also mention limitations such as the lack of innovative ad formats and the need for more detailed insights from the dashboard. Despite mixed feedback, users acknowledge the platform's role in scaling ABM marketing campaigns and driving targeted traffic to their websites.

### Intent Data Utilization
Reviewers have expressed a mix of opinions regarding Madison Logic Platform's intent data utilization capabilities. While some users find the platform's intent data to be insightful and valuable for targeting the right accounts, others have raised concerns about the granularity and timeliness of the data provided. There is a general sentiment that while the intent data offered by Madison Logic is beneficial, there is room for improvement in terms of enhancing the depth and real-time nature of the insights provided.

### Insights and Analytics
User feedback on Madison Logic Platform's insights and analytics functionality is generally positive, with many highlighting the platform's ability to provide in-depth account penetration insights, metrics alignment with campaign goals, and a user-friendly experience. Some users appreciate the ease of integration with tech stacks and the availability of lead progression dashboards. However, a few users express minor concerns about the lack of real-time insights directly on the dashboard and suggest improvements in data visibility and accessibility. Despite these minor drawbacks, the consensus leans towards Madison Logic Platform offering valuable insights and analytics features for users seeking to enhance their marketing strategies.

### Performance and Reporting Metrics
User feedback regarding Madison Logic Platform's performance and reporting metrics capabilities is generally positive, with a focus on the platform's ability to provide clear and easily digestible data for performance optimization. Users appreciate the platform's ease of use and functionality in tracking and measuring the impact of their campaigns. While some users mention minor drawbacks such as the need for assistance in adjusting target lists, overall sentiment leans towards satisfaction with the platform's performance and reporting metrics features.

### Marketing and Sales Alignment
Users generally appreciate Madison Logic Platform's ability to align marketing and sales efforts effectively. The platform's integration with Salesforce and Marketo streamlines lead creation and facilitates targeted display ad delivery to key accounts. While some users have noted that leads generated may require nurturing before sales outreach, the consistent delivery of leads at a predictable volume has allowed for better alignment between marketing and sales teams. Additionally, the platform's dashboard provides visibility into account activities, enabling both sales and marketing teams to monitor and act upon relevant data. Despite some minor concerns about lead quality, overall, users find that Madison Logic Platform contributes positively to enhancing marketing and sales alignment within their organizations.

### Engagement and Nurture Programs
Users consistently highlight the effectiveness of Madison Logic Platform's engagement and nurture programs in driving brand awareness and lead generation. The platform's ability to deliver leads directly to Pardot for further nurture campaigns is praised for its seamless integration and ease of use. Additionally, users appreciate the platform's insights into account intent data and engagement metrics, enabling them to optimize their targeting strategies and maintain consistent engagement across channels. Despite some challenges with colder leads requiring additional nurturing, overall sentiment towards Madison Logic's engagement and nurture programs remains positive due to its impact on increasing visibility and engagement with key accounts.

### Pipeline and Revenue Growth
User feedback consistently highlights the significant impact of Madison Logic Platform's pipeline and revenue growth functionalities. Clients appreciate the platform's ability to drive leads and revenue effectively, with a focus on targeting accounts with high conversion potential. The integration with Salesforce for custom audience targeting and the detailed reporting on pipeline and revenue at the account level are particularly praised for their contribution to measurable ROI. Additionally, the platform's flexibility in adapting to changing priorities and the support provided by the team are noted as valuable assets in maximizing pipeline growth and revenue generation.

### Marketing Automation Integration
Users consistently praise the Madison Logic Platform for its smooth and hassle-free integration with various marketing automation tools. The platform's ability to seamlessly connect with CRMs like Marketo and Pardot has been a standout feature for many users. While some users have suggested minor improvements in the integration process for enhanced efficiency, overall, the sentiment remains positive towards the marketing automation integration capabilities of Madison Logic Platform.

### Quality Lead Acquisition
Users consistently praise Madison Logic Platform for its exceptional quality lead acquisition capabilities. The platform's ability to deliver high-quality leads efficiently and effectively has garnered positive feedback from users. While there were a few isolated instances of dissatisfaction with lead quality, the overall sentiment leans heavily towards the platform's success in providing valuable and relevant leads. Users appreciate the platform's targeting capabilities, global coverage, and the quality of leads generated. Madison Logic's commitment to delivering quality leads has been a key factor in its positive reputation among users.

### Brand and Awareness Building
User feedback on Madison Logic Platform's brand and awareness building capabilities is generally positive, with users highlighting the platform's effectiveness in increasing brand visibility and engaging target audiences. The platform's ability to drive brand awareness and nurture leads has been well-received, with users expressing confidence in its capacity to generate quality results. Additionally, users appreciate the platform's user-friendly interface, which enables them to monitor campaign performance in real-time and make informed decisions for future optimizations.

Users have recommended reaching out to support at Logic Platform for any questions or assistance, as they have found them to be very helpful and easy to navigate. Another common recommendation is to thoroughly research and select an ABM tool that meets your requirements before making a decision. Users also suggest ensuring that everything is properly instrumented to facilitate easy nurture and follow up for logic leads. Overall, users have expressed positive feedback about the team at Logic, mentioning their responsiveness and ability to answer questions and set everything up efficiently.

- Ease of use and efficiency: Users appreciate Marketo for its ease of use and efficiency in running campaigns. They find it easy to navigate, which helps them complete tasks quickly.
- Hyper-targeting capabilities: Logic's ability to reach the right prospects at named accounts is highly valued by users, contributing to the success of their Account-Based Marketing programs. The hyper-targeting capabilities of Logic have been praised by several reviewers.
- Attractive design and easy-to-understand data: The platform's attractive design and easy-to-understand data are seen as valuable features by users. They find it visually appealing and it allows them to quickly grasp important information. Several reviewers have positively mentioned this aspect in their feedback.

Limited Number of Contacts and Difficulty in Reaching Customers: Some users have expressed disappointment with the limited number of contacts they receive on the site, which makes it difficult for them to reach their desired customers. This has been a recurring issue mentioned by multiple reviewers.

Recurring Login Issue: There have been recurring issues where users are required to resign every time they log in, causing frustration and inconvenience for those affected.

Clunky User Interface: Users have found the dashboard of Logic to be clunky and difficult to navigate. They believe that although it is possible to overcome this challenge, it does present an initial hurdle in using the platform effectively.

Logic, a comprehensive Account-Based Marketing ABM platform, has proven to be highly effective in generating leads and reaching target audiences. Users have successfully generated leads from their Target Account List TAL and added new accounts for ABM lists. With sophisticated targeting techniques, Logic generates top-of-the-funnel TOFU leads at scale. Users have found that the software facilitates lead generation aligned with ideal customer segments and target account lists. Logic integration with Marketo ensures consistent targeting and engagement between email and retargeting nurture channels. Additionally, the software provides in-depth information about target accounts, aiding in reaching new clients/customers.

Logic has been instrumental in driving significant top-of-funnel demand, meeting lead targets, and aligning with sales teams on nurture and follow-up. Users have benefited from account insights, metrics, and pacing that align with their campaign goals. The software has also contributed to growing brand awareness, gaining new leads, and filling the top of the marketing funnel with correct leads at the right accounts. Furthermore, Logic helps digital marketing program managers gauge the effectiveness of campaigns by providing quick and easy access to performance data.

Overall, Logic has been widely praised for its ability to generate high-quality leads across various industries and regions. Users appreciate the consolidated dashboard that shows target account web activities and lead information. By using Logic strategic approach to B2B demand generation, users have been able to generate more qualified leads, reach strategic accounts, and accelerate their sales journey. The software has also been successful in reducing marketing spend through targeted campaigns and cutting down on research time for business development teams.

In summary, Logic has proven to be an effective tool for ABM activation, lead generation, brand awareness, and demand generation efforts. It enables users to target specific accounts, tailor messages to prospective clientele, and reach key decision-makers across the web. With its reliable lead generation capabilities, insightful analytics, and integration with CRM tools, Logic provides valuable support for successful advertising campaigns.

Folloze in Foster City provides their Personalized B2B Marketing Platform, which they describe as the best way to generate credible pipeline that will convert - from focused ABM to broad-based nurture. An ABM focused solution, the Folloze platform provides personalization and marketing campaign orchestration. For channel marketing, Folloze allows users to have a “leg in two places," so users and partners can work in parallel and in partnership - from entirely diﬀerent organizations - on one coordinated joint campaign.

Folloze

PFL Direct Mail Platform

Madison Logic Platform

Account-Based Marketing (ABM)

Likelihood to Recommend

Madison Logic provides B2B lead generation services via content syndication to a network of sites. They recently launched a new account-based marketing product, Activate ABM,  which is an ABM-centric data management platform (DMP) that allows users to target ads and other content on an account basis. The company was founded in 2009 and is headquartered in New York, New York.

Madison Logic

ABM Integrations

ABM platform integrations with third-party software and internal tools to enable organizational workflows.

Integrations with third-party software

This includes ABM platform integrations with CRM, Marketing Automation, Customer Data Platforms, Intent Data Providers, etc.

Automated workflow & orchestration

Integrates different systems within the organization to streamline collaborative workflows such as lead-to-account matching, data acquisition, and data enrichment.

Intent Data

Intent Data refers to buyer data collected on the internet based on browsing behavior. This data provides intent signals with insights into the buyer journey, helping to gauge user interest in a product or service. It is used to identify and prioritize accounts based on where they are in the buyer cycle, helping to drive pipeline and revenue growth.

3rd party intent signals

Buyer intent updates based on top-funnel, 3rd party data collected from various sites. This level of data requires large data sets to be effective.

Downstream intent signals

Buyer intent updates based on downstream data at an advanced stage of the buyer journey. This data is collected from a users’ own website or secondary sources such as review sites. It provides fewer but stronger intent signals than 3rd party sources.

Account identification

Helps sales and marketing teams identify accounts showing intent to make a purchase.

Audience Segmentation & Targeting

A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.

Standard visitor segmentation

Ability to segment, or target audiences based on criteria you set (e.g. URL, cookies, IP address, custom javascript, traffic source, device, browser, language, ad campaign, geo-targeting, time of day) and enable tests to run for specific visitor segments.

Behavioral visitor segmentation

Ability to segment, or target audiences based on whether or not they have performed certain actions, such as clicking on a CTA, and enable tests to run for specific visitor segments.

ABM sales intelligence

Demographic and firmographic data covering contacts, businesses, and industries.

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

Automated routing and prioritization

Users can set up rules so that the tool automatically prioritizes mentions and routes them to the appropriate individual or team for response.

Customer interaction histories

Users can view the entire customer conversation history when responding to a mention.

Syndicated content

Republished content on third-party sites.

Personalization

AI-driven personalization for account-based messaging, ads, content recommendations, and conversations that target specific accounts across multiple channels.

Engagement data tracking

Tracking for account-based customer engagement across multiple channels.

Ad Campaigns

Features related to creating and deploying ad campaigns.

Ad campaign creation

Allows users to programmatically create ads and build new campaigns within the tool.

Display advertising

Supports banner and rich media display ads, including video, audio, mobile, etc.

Contextual advertising

Advertising that relates to the content on a given web page. Sequence targeting allows ads to be shown to individual viewers in a particular order across different websites, enabling greater control over brand messaging.

Social advertising

Advertising on social media platforms like Facebook, LinkedIn, etc.

Ad reporting and analytics

The ability to track and forecast cross-channel ad performance and report on revenue attribution.

Mapp Digital

Madison Logic Platform 2022-04-26 11:31:32

Tableau Desktop

Salesforce CRM Analytics

Madison Logic Platform 2022-04-18 13:36:30

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

Social media platforms

Implementation process

Not as customizable

Account based

Easy to use

Social media

Media platforms

Linkedin integration

Customer account

User friendly

Data insights

Performance reports

Home

Account-Based Marketing (ABM) Tools

We must have access to relevant content and touchpoints throughout our extended demand generation process to drive the account ahead. With Madison Logic, we've exceeded our initial goals for top-of-the-funnel demand. We can better coordinate with our sales team by delivering leads on a regular cadence and with a predictable volume.

Unlike their competition, they have a unique LinkedIn integration that sets them apart.
We were able to launch campaigns rapidly because of their integration with our CRM.
There is no need to seek information or reports because all the information is always available.

Integrations were having some issues, but these were swiftly resolved.
This account-based interface from Madison Logic isn't as easy to use as others that I've used in the past.
More social media platforms like Instagram and Facebook should be included, in my opinion.

To help me decide which accounts to focus on, I have access to insightful analytics.
Exceptional support teams are always there for us.
There is a lot of contact information that is either correct or has been updated.

In my current role, we run Content Syndication campaigns through Madison Logic and use their platform to track the performance of these campaigns. I am given insight into how well each piece of promoted content is performing, how many leads have been brought in, and break performance down by company size range (small, medium, and large). It gives a great center of truth when comparing campaign performance metrics to our internal systems.

It has allowed me to pivot during campaigns to promote content that had a greater impact on my demand generation efforts.
During a campaign, my company's reporting system was not working correctly. I was able to use the Madison Logic Platform to show campaign performance.

Madison Logic Platform

Overview

What is Madison Logic Platform?