Thomas WebTrax

Thomas WebTrax is an analytics and opportunity intelligence toolset designed by Thomas to provide valuable insights into prospect engagement on industrial company websites. This software solution is tailored for manufacturing companies of all sizes, including manufacturers, industrial suppliers, distributors, OEMs, and custom manufacturers. According to the vendor, professionals in various industries, such as engineers, buyers, and MROs, can benefit from the comprehensive analytics and lead generation capabilities offered by Thomas WebTrax.

Key Features

Lead Generation Program: According to the vendor, Thomas WebTrax offers a lead generation program that engages prospects by providing valuable resources in exchange for their contact information. This program aims to fill the sales pipeline with high-quality leads and drive sales growth.

Persona Targeting: The vendor claims that Thomas WebTrax enables users to understand their ideal customers by targeting prospects from specific industries, job types, and company sizes. This feature allows for effective marketing strategies guided by target personas.

Content Creation: According to the vendor, Thomas WebTrax provides tools to convert website visitors into leads by offering guides, eBooks, and resources that address customer needs and solve their issues. This feature aims to turn complex technical data into compelling content for engineers, buyers, and MROs.

Content Distribution: The vendor states that Thomas WebTrax allows users to execute targeted campaigns to distribute content across the web. This feature ensures that content reaches the right prospects at the right time, increasing online lead conversions through optimized content assets.

Thomas WebTrax Analytics: According to the vendor, this feature provides insights into prospect engagement with the website by tracking and analyzing visitor behavior and preferences. Users can understand which specific prospects are engaging with the site and what information they are seeking out.

Custom Free Prospecting Report: The vendor claims that Thomas WebTrax enables users to identify potential leads and opportunities by providing insights into which specific buyers are actively searching for relevant products and services on Thomasnet.com.

Thomas Industry Update (TIU) Newsletter: According to the vendor, Thomas WebTrax offers advertising opportunities in the Thomas Industry Update (TIU) Newsletter. This daily email newsletter focuses on industry news and insights, providing brand exposure to a wide audience of manufacturing professionals, engineers, and procurement leaders.

Video Advertising: Thomas WebTrax allows users to create and place video content on their company profile, according to the vendor. This feature aims to drive brand awareness and engagement with professionally produced videos, increasing visibility and attracting in-market buyers.

Search Engine Optimization (SEO): The vendor claims that Thomas WebTrax helps improve website placement on search engines like Google and Bing. This feature aims to increase visibility and ranking for relevant search terms, driving more organic traffic to the website.

Rank Higher in Category: According to the vendor, Thomas WebTrax helps generate more leads and sales by improving position across the Thomas catalog. This feature aims to gain a competitive advantage in the market and increase visibility to potential buyers.