Adobe Campaign Thoughts and Opinions
Updated March 01, 2020
Adobe Campaign Thoughts and Opinions
Score 6 out of 10
Vetted Review
Verified User
Software Version
Adobe Campaign Standard – SaaS
Modules Used
- Transactional Messages
- Landing pages
- N/A
Overall Satisfaction with Adobe Campaign
Adobe Campaign is used by several major departments in our organization. Our Digital department uses it frequently and it is our main email marketing tool. It addresses the needs of effectively managing thousands of users and storing master profile IDs of our users and audience. It also is useful for gathering sign ups from our website.
- Dynamic content - allows for customizing emails
- Powerful workflows - allows for segmentation and other complex queries
- Managing tens of thousands of users
- Steep learning curve
- Duplication of user profiles has been a problem
- The new creative design editor has some quirks
Adobe Campaign is very powerful and complex and can manage thousands of users and email workflows, deliveries, programs, campaigns, etc. It also is part of the whole Adobe Experience Cloud which we use other products for, so it was a natural fit. It also syncs with our master person ID allowing us to identify our users. The other tools generally aren't as robust.