Overall Satisfaction with Adobe Marketo Engage
Yeah, I have worked on multiple instances now and had done some regular kind of work which include list cleaning, list import, list pull, html emails, landing pages, forms, batch campaigns, triggered campaigns, a/b tests, webinar setups, Newsletters, Dynamic content, On demand campaigns, segmentations.
Working on various types of reports to measure data or result.
Highly utilised the activity logs of leads.
Highly utilised the activity logs of leads.
- No code UI, enables faster and better implementations. Drag n drop email modules, easy logic implementation, and scheduling and a varieties in reporting.
- We can check the activity logs of each person in Marketo.
- Using APIs, Webhooks to make the tasks easier. As an example, we can change a particular field column from a imported list in Marketo through API. We can sink events data to&fro with event partners with Webhooks.
- Wide variety of tokens which helps in various ways one is highly personalized emails.
- Marketo tool is expensive and it's certifications are costly.
- Sometimes there are some CRM sync issues encountered and are to be solved manually.
- Customer Service
- Lead Management
I always emphasize on increasing the reach of our client to a wider section of the market, and make the campaigns neatly so we can see the dedication in return of every penny spend on the initiatives at the end of the day. Marketo helps in that dedication with its autonomous features.
Do you think Adobe Marketo Engage delivers good value for the price?
Not sure
Are you happy with Adobe Marketo Engage's feature set?
Yes
Did Adobe Marketo Engage live up to sales and marketing promises?
Yes
Did implementation of Adobe Marketo Engage go as expected?
I wasn't involved with the implementation phase
Would you buy Adobe Marketo Engage again?
Yes