DoubleClick Bid Manager - Clarity for All
August 22, 2016
DoubleClick Bid Manager - Clarity for All
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with DoubleClick
We use DoubleClick Bid Manager to purchase digital network inventory without the vendor middle man. DoubleClick Bid Manager allows clarity on inventory and data segments to know we are getting what we pay for.
- Targeting clarity.
- Inventory verification.
- Brand safety.
- Budget pacing is a little quirky, doesn't take into account gaps in campaign pacing.
- Easier screenshots and verification.
- Better suggestions of optimizations.
- It takes time to manage the campaign vs. sending it elsewhere
- Better clarity of performance
- Ability to dig beyond for avails in pitch decks for targeting.