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Google Marketing Platform

Google Marketing Platform
Formerly DoubleClick

Overview

What is Google Marketing Platform?

Google Marketing Platform (a combination of former DoubleClick advertiser tools and Google Analytics 360 Suite) is a set of tools for marketers to manage their advertising campaigns. DoubleClick was acquired by Google in 2008. It focuses on uploading ads and…

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Recent Reviews

DoubleClick

8 out of 10
September 03, 2021
Incentivized
DoubleClick is being used as a platform that firstly, brings together data from multiple advertising engines, such as AdWords (Google), …
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Easiest to Use

9 out of 10
January 16, 2020
Incentivized
Google Marketing Platform (GMP) is the main platform used by my agency across the whole organization - by multiple departments. We use it …
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Google Marketing Review

3 out of 10
October 07, 2019
Incentivized
Our media division uses DCM to produce ad tags for our partners/publishers and to measure conversions via floodlight. We're also connected …
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Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 13 features
  • Ad deployment (33)
    9.9
    99%
  • Ad performance reports (33)
    8.9
    89%
  • Ad conversion tracking (32)
    8.9
    89%
  • Ad campaign creation (33)
    8.0
    80%

Reviewer Pros & Cons

View all pros & cons
Verified User
Analyst in Marketing
Insurance Company, 10,001+ employees
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Pricing

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Google Marketing Platform

Google Marketing Platform

N/A
Unavailable

What is Google Marketing Platform?

Google Marketing Platform (a combination of former DoubleClick advertiser tools and Google Analytics 360 Suite) is a set of tools for marketers to manage their advertising campaigns. DoubleClick was acquired by Google in 2008. It focuses on uploading ads and reporting their performance and also…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

30 people also want pricing

Alternatives Pricing

Post Affiliate Pro

Post Affiliate Pro

$129
per month
What is Post Affiliate Pro?

Post Affiliate Pro is designed to run an entire affiliate program from top to bottom, with the exception of processing the financial transactions. However, most payment processors and shopping carts can be fully integrated with Post Affiliate Pro. According to the vendor, this solution is…

Springbot

Springbot

$199
for up to 5,000 subscribers (includes email marketing, social hub, reporting and dashboards, signup forms, automations, account management, support and onboarding. See website for additional package options.
What is Springbot?

Springbot aims to bring all the marketing capabilities large retailers have to small businesses at a fraction of the cost. Through Springbot, online stores will be able to leverage automated marketing on channels such as email, SMS, social and online ads. Business owners and marketers who find…

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Product Demos

google marketing demo | what is it???

YouTube

Google Marketing Platform Essentials: Search Ads 360 demo

YouTube

Google Marketing Platform Essentials: Campaign Manager 360 demo

YouTube

Google Marketing Platform Essentials: Display & Video 360 demo

YouTube

Google Marketing Platform Essentials: Tag Manager demo

YouTube

Google Marketing Platform Essentials: Google Marketing Platform demo

YouTube
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Features

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

9
Avg 7.4

Ad Campaigns

Features related to creating and deploying ad campaigns.

8.7
Avg 7.8

Ad Reporting & Analytics

Features related to reporting on and analyzing advertisements.

9
Avg 7.8
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Product Details

What is Google Marketing Platform?

Google Marketing Platform Integrations

Google Marketing Platform Competitors

Google Marketing Platform Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Google Marketing Platform (a combination of former DoubleClick advertiser tools and Google Analytics 360 Suite) is a set of tools for marketers to manage their advertising campaigns. DoubleClick was acquired by Google in 2008. It focuses on uploading ads and reporting their performance and also provides forecasting tools to help predict future campaign needs. Bid optimization tools help manage pay-per-click (PPC) campaigns across search engines (e.g. Bing, Google, Yahoo!).

Adobe Advertising Cloud, AppNexus, and OpenX are common alternatives for Google Marketing Platform.

Reviewers rate Ad deployment and Display advertising highest, with a score of 9.9.

The most common users of Google Marketing Platform are from Mid-sized Companies (51-1,000 employees).
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Comparisons

View all alternatives
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Reviews and Ratings

(175)

Attribute Ratings

Reviews

(1-2 of 2)
Companies can't remove reviews or game the system. Here's why
May 07, 2024

Google Marketing Platform help us to leverage valuable business insights

Verified User
Analyst in Marketing
Insurance Company, 10,001+ employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We use Google Marketing Platform for media analysis and optimisation. Understanding our online data is key to improve the way we drive decisions regarding investment allocation between all our media platforms. Thanks to Google Marketing Platform powerful tools we are able to make data accessible for media and digital stakeholders and help them improving ROAS. One of our use case is about matching our online data (collected in Google Analytics) and our offline data (collected backend) in order to understand the best digital paths that lead to a business conversion (which always occur offline). Through Google Cloud Platform, BigQuery and Looker Studio especially we are then able to simplify the way our online/offline tables can be used troughout the organization by digital stakeholders.
Pros and Cons
  • Data accessibility
  • Data visualization
  • Connectors in third party platforms (eg Power BI)
  • Formation for beginners
Likelihood to Recommend
Google Marketing Platform is particularly well suited when you aim at investing media budgets on Google digital environment. Or when you want to easily build bridges between tools, for example if you are using Google Analytics and Google Ads you can implement automated retargeted audiences based on user behavior on your app or website.
Google Marketing Platform Feature Ratings
Ad Campaigns (4)
92.5%
9.3
Ad campaign creation
80%
8.0
Ad deployment
100%
10.0
Display advertising
100%
10.0
Ad display and retargeting segmentation
90%
9.0
Ad Network Integration (2)
45%
4.5
Data Transfer
90%
9.0
DSP integration
N/A
N/A
Ad Reporting & Analytics (6)
91.66666666666666%
9.2
Ad dashboards
100%
10.0
Ad performance reports
90%
9.0
Ad conversion tracking
90%
9.0
Ad attribution reporting
90%
9.0
Cross-channel ad management
90%
9.0
Ad forecasting and optimization
90%
9.0
Alternatives Considered
Other Software Used
August 22, 2016

DoubleClick Bid Manager - Clarity for All

Verified User
Former Employee in Marketing
Marketing and Advertising Company, 1001-5000 employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We use DoubleClick Bid Manager to purchase digital network inventory without the vendor middle man. DoubleClick Bid Manager allows clarity on inventory and data segments to know we are getting what we pay for.
Pros and Cons
  • Targeting clarity.
  • Inventory verification.
  • Brand safety.
  • Budget pacing is a little quirky, doesn't take into account gaps in campaign pacing.
  • Easier screenshots and verification.
  • Better suggestions of optimizations.
Likelihood to Recommend
For network ad buying we no longer use Undertone, Rocket fuel or Conversant as we get better overall performance from DoubleClick Bid Manager.
Return on Investment
  • It takes time to manage the campaign vs. sending it elsewhere
  • Better clarity of performance
  • Ability to dig beyond for avails in pitch decks for targeting.
Other Software Used
Marin Software, DoubleClick, Sizmek
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