Overall Satisfaction with Google Analytics
We use Google Analytics to determine what pages users are looking at, a rough estimation of conversion rate by channel, source, and paid and organic media, and generally determine how well our website is performing. While it's imperfect due to strict tracking regulations that we abide by, it gives us some good directionally accurate information to determine the best course forward.
- Provides anonymized traffic data - where people come from
- With proper implementation, shows the best source for converting users
- Shows the time on site, time on page, and bounce rate, to determine the value of pages and content
- Shows user flow - what's the path users are taking around your website?
- Shows where users are dropping off
- It would be helpful to track individual user paths around the site - presently, there's sampling, aggregates, and averages
- Without a paid subscription, sampling is used, so you may only get a mostly accurate view of your website data
- Doesn't play particularly well with GDPR, meaning users have to specifically opt in for tracking
- It's free
- It's easy to implement
- It integrates well with just about everything
- Google Analytics has allowed us additional information into media placements - both direct and programmatic
- Determining the value of pages and which are leading to conversions (and which aren't)
- Tracking customized events, with Google Tag Manager
Google Analytics is free! And while Adobe Analytics is arguably more powerful, it's paid.
Additionally, Google Analytics' integrations are vastly well known, thoroughly well (and more) documented, and used by more people. That means that it's also easy to find people that are well versed and expert-level users, so there's no need to re-train, or additionally train anyone to get the information that they're looking for. There are some advantages that Adobe Analytics arguably has in terms of features and capabilities, especially integrating with other Adobe products (complete with some neat AI personalization opportunities, if I understand correctly), but most people already know Google Analytics inside and out, know how to integrate it with other products (including Adobe products, since Google Analytics works with just about everything), and how to tie it all together, even exporting the data into things like PowerBI. There would have to be some very specific use cases, data requirements, or integration requirements or benefits for most companies to switch to something paid. Or, of course, privacy requirements - since I understand Google shares and tracks a lot of anonymized data by default, so there are additional potential compliance, safety, or other privacy-related advantages to switching.
Additionally, Google Analytics' integrations are vastly well known, thoroughly well (and more) documented, and used by more people. That means that it's also easy to find people that are well versed and expert-level users, so there's no need to re-train, or additionally train anyone to get the information that they're looking for. There are some advantages that Adobe Analytics arguably has in terms of features and capabilities, especially integrating with other Adobe products (complete with some neat AI personalization opportunities, if I understand correctly), but most people already know Google Analytics inside and out, know how to integrate it with other products (including Adobe products, since Google Analytics works with just about everything), and how to tie it all together, even exporting the data into things like PowerBI. There would have to be some very specific use cases, data requirements, or integration requirements or benefits for most companies to switch to something paid. Or, of course, privacy requirements - since I understand Google shares and tracks a lot of anonymized data by default, so there are additional potential compliance, safety, or other privacy-related advantages to switching.
Do you think Google Analytics delivers good value for the price?
Yes
Are you happy with Google Analytics's feature set?
Yes
Did Google Analytics live up to sales and marketing promises?
Yes
Did implementation of Google Analytics go as expected?
Yes
Would you buy Google Analytics again?
Yes