Google Analytics

Audience reports

Acquisition reports

Behavior reports

Web access for Google Analytics Admins/Users

Graphic representation of performance

Export of Reports/Charts

Ability to measure performance of multiple Web Properties

Ability to create custom user journey funnels

Ability to track basic health metrics for the website

Ability to view any alerts related to website traffic

Ability to track source channels in marketing, and consequently take actions to increase customer engagement

Better ability to view entire customer profile picture in 1 place, instead of scattered across various data sources

Tag Manager

Google Ad Sense

Looker Studio

Traffic Source Analysis: To understand where their website traffic is coming from, such as organic search, paid search, direct, referral, and social media.

E-commerce Tracking: To track sales and revenue, product and transaction data, and understand the shopping behavior of customers.

User Demographics: To understand the age, gender, interests, and location of their website visitors.

Behavior Flow: To understand how users navigate the website, what pages they visit, and where they drop off.

Mobile Analytics: To track performance on mobile devices and optimize the mobile shopping experience.

Site Search: To understand what customers are searching for on the website and how to improve the search functionality.

Goal and Conversion Tracking: To set and track specific website goals, such as form submissions, product purchases, and phone calls, and measure the success of marketing campaigns.

Real Time Traffic Analysis

Integration with Google Tag Manager

Real Time Data

Being able to pull data from any timeframe

Excel Exporting

Search - tracking search and non-search users

Ecommerce - conversions, unique purchases

Many domains - Google Analytics allows many domains under one account

User Explorer

Segmentation of audience

Offers user tracking and website traffic reports.

Provides a complete analysis of all the necessary data on your website.

Reporting

Goals

Visitor attribution

User behavior on our site

Quick to implement and start using

All available standard web metrics

Geolocation from your traffic

Traffic analytics by medium

Home page analytics

Content analytics

No cost

Website Tracking

Visitor Behavior

Funnel analysis

Conversion tracking

Reporting

Real time data

Excellent out of box features

Website analytics

Audience overview

Pages report

Acquisition reports, this feature is essential to know how your campaigns impact and give you ideas to improve.

eCommerce reports, it is always important to know the transactions you generate. Even better, taking actions that feedback other teams with targeted audiences, improvements in the UX, system errors, lack of catalog or AB experiments will always be a plus point to having no idea what you are doing.

What should I optimize on the site? Or what is the type of user that converts on my site? These details can even rethink corporate business objectives to compare what is useless and what works.

Behavior Tracking (especially for landing pages)

Channels (to find sources of traffic)

Real-time reporting (for up-to-date information)

page flow path

user demographic

content discovery

able to port data to big query

connect to search console

Data from various sources

KPI based on the data

User behavior

Sales by Channel

Ecommerce Product Performance

Realtime visitor info

Acquisition Insights (Source/Medium)

Audience Demographics Insights

Overall Traffic Dashboard

Traffic data: page views, sessions, users, returning users.

The ability to breakdown data by Country, Cities, Languages.

Real time data.

Audience tracking

Conversion tracking

Behavior tracking