Overall Satisfaction with Google Content Experiments
My organization was interested in examining how we could redesign webpages to reduce bounce rate. We thought rewriting product descriptions was as far as we would need to go, however we learned differently. Google CE taught us that we needed to mix good design with good content and streamline product searching on our site.
- Google CE really gives in-depth insight into why some pages perform better than others. You can see where the readers eyes travel most often.
- Talk about putting yourself in the audience's shoes! Thats exactly what A/B testing does
- There is also multivariate testing for advanced changes.
- There was a somewhat high learning curve which I would like to see flattened.
- Google needs a more robust help section integrated in CE to help users navigate better.
- There should be more mock testing windows during evaluation stages.
- CE has made efficient time use easy and fool-proof when it comes to learning the software
- Because it integrates with other Google programs there is a benefit to track with Google Analytics
- The learning curve can create initiate time investment that may go beyond what companies are willing to dedicate.
Google CE does a great job streamlining tools and features. Optimizely does not offer nearly the same amount of tools or resources that G CE does. I would use CE in the future but stay away from Optimizely. Google also has a lot more resources for accruing knowledge on it products.