Overall Satisfaction with iContact
IContact was used in a previous engagement with a mid-sized business client. It was used only by the Marketing department to solve a couple of business challenges. They needed to be able to send email messages to a select number of contacts in a specific region in order to inform them of upcoming events and engage them for sales conversations. They needed a platform that would allow them to quickly launch ad-hoc email marketing campaigns to subscribers and identify potential opportunities based on an analysis of the results. The solution needed to be simple to use and affordable. iContact fit the requirements for this client initiative and I was in charge of implementing and managing the activities within iContact to meet our objectives.
- A quick campaign creation process.
- Easy to use interface.
- Hundreds of attractive email templates.
- There's a limited amount of storage space for images.
- Their subscriber-based pricing can get high really fast.
- The email customization options are limited.
- It's helped to engage and nurture a limited number of potential customers.
- We outgrew the membership level quickly and decided to discontinue use due to the increased membership cost.
In my opinion, Mailchimp is the top contender to iContact and really gives them a run for their money. Mailchimp offers users more features, and costs less. Of course, they both have their advantages and disadvantages. Overall, it is a tough decision to make between the two, but would need to be ultimately made based on the best fit for the scenario.